Performance Marketing Director

About Airalo

Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionises the telecom industry. We are a travel‑tech company and an equal‑opportunity environment that values diversity, inclusion, and equity.

About You

We hope that you care deeply about the quality of your work, thrive independently, and foster a collaborative team environment. You believe in authenticity, honesty, positivity, and kindness, and communicate clearly and concisely. You manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get hands dirty. You are open to diverse perspectives.

About The Role

Position: Director of Performance Marketing – Full‑time / Employee

Location: Remote‑first within the UK or Spain. Candidates must live in and possess valid work authorisation for one of these two countries.

Benefits: Health Insurance, work‑from‑anywhere stipend, annual wellness & learning credits, annual all‑expenses‑paid company retreat, and other benefits.

As the Director of Performance Marketing at Airalo, you will own how we deploy marketing spend to drive efficient growth. This role focuses on allocation, decision making, and building systems that scale what works, not on channel execution.

Responsibilities

• Own how we deploy performance marketing spend across markets and channels
• Manage and optimise a multi‑million dollar budget to drive revenue and customer growth within CAC and payback targets
• Build a system that moves budget quickly toward what’s working and away from what isn’t
• Set clear rules for when to scale, test, or pull back spend
• Translate attribution data, MMM insights, and historical performance into real budget decisions
• Design and run incrementality tests, including geo holdouts and channel experiments
• Work with Data to run tests that lead to clear decisions, not just directional insights
• Define the role of each channel across the funnel and identify where each one actually works
• Identify scaling opportunities, inefficiencies, and saturation points across channels and markets
• Partner with Creative and Brand to improve performance through structured creative testing
• Work closely with Data, Finance, and MarTech to align on measurement, forecasting, and tracking
• Challenge assumptions and plans across teams to ensure we prioritise the highest‑impact opportunities
• Establish and enforce clear performance guardrails, including blended CAC and payback expectations

Must Haves

• 10+ years in performance marketing, growth, or a similar role
• Experience managing and allocating multi‑million dollar marketing budgets
• Strong experience across Paid Social, Search, and app‑based growth channels
• Proven ability to make budget allocation decisions that drive measurable growth
• Deep understanding of attribution, incrementality, and their limitations
• Strong analytical thinking with the ability to turn data into decisions
• Experience operating in ambiguous environments and making decisions with imperfect information
• Clear and direct communication, with the ability to challenge and align stakeholders

Nice‑to‑Have

• Experience with MMM or advanced measurement frameworks
• Background in mobile‑first or app‑based businesses
• Experience in travel, marketplaces, or global consumer products
• Familiarity with tools such as Adjust, GA4, Firebase, or similar ecosystems

Airalo is an equal‑opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.