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For Companies At a Glance
- Tasks: Lead marketing tech operations and ensure seamless data integration across platforms.
- Company: Join Airalo, the first eSIM store revolutionising global connectivity.
- Benefits: Enjoy health insurance, remote work perks, and an all-expenses-paid company retreat.
- Why this job: Make a real impact in a diverse, innovative travel-tech environment.
- Qualifications: 4+ years in MarTech with hands-on experience in mobile measurement tools.
- Other info: Work remotely with a supportive team spread across 50+ countries.
The predicted salary is between 36000 - 60000 £ per year.
About Airalo
Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionises the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.
About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
Position: Full-time / Employee
Location: Remote-first
Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits.
As the MarTech Manager at Airalo, you will own the operational marketing technology layer, ensuring our marketing tools, tracking, and integrations run reliably while partnering closely with Data and Engineering to maintain a scalable and well-governed marketing stack.
Responsibilities include but are not limited to:
- Lead the architecture and maintenance of Server-Side Google Tag Manager (sGTM) and Meta Conversions API (CAPI) to ensure robust data signal in a cookieless environment.
- Act as the global technical owner for Mobile Measurement Partners (Adjust/AppsFlyer), managing SDK event configurations, attribution window logic, and deep-linking schemas.
- Debug and audit complex dataLayer pushes and front-end tracking triggers using technical tools like Chrome DevTools, Charles Proxy, or GTM Preview mode to maintain data integrity.
- Collaborate directly with Mobile Product Engineers to define and validate technical specifications for new app event triggers and property schemas within the product lifecycle.
- Enforce a unified global tracking taxonomy and naming convention for UTM parameters across international growth teams to ensure standardised data flows into the warehouse.
- Perform regular attribution reconciliation audits between MMP data, ad-platform reporting, and internal Data Warehouses (BigQuery/Snowflake) to resolve discrepancies.
- Oversee the technical health and synchronisation of dynamic product feeds (XML/JSON) used for localised DPA campaigns across Meta, TikTok, and Google.
- Design and manage the technical mapping for SKAdNetwork (SKAN 4.0+) conversion values to maximise measurement signals under Apple’s privacy frameworks.
- Ensure all global tracking implementations and pixel deployments strictly adhere to GDPR, CCPA, and regional ePrivacy regulations in the UK, EU, and UAE.
- Manage the end-to-end RFI/RFP process and technical migration for new MarTech stack components, including CDPs, rETL tools, and automated bidding layers.
- Orchestrate the technical handoff and "Rules of Engagement" between Marketing and Data Engineering, acting as the primary translator for business-to-technical requirements.
- Identify and implement automation workflows using Zapier, Make, or custom scripts to eliminate manual bottlenecks in the marketing operations lifecycle.
Must Haves
- 4+ years in MarTech, Marketing Ops, or Growth Ops at a B2C mobile-first company
- Hands-on experience with a Mobile Measurement Partner (Adjust, AppsFlyer, or Branch)
- Strong understanding of UTM parameters, campaign naming conventions, and attribution logic
- Google Tag Manager proficiency (web-side tagging, pixel implementation, conversion tracking)
- Experience managing ad platform integrations (Meta, Google, TikTok, ASA)
- Process-oriented mindset: can build governance frameworks, not just execute tasks
Nice-to-Have
- Experience with CRM/lifecycle tools (CleverTap, Braze, Iterable)
- Familiarity with CDPs and reverse ETL (Segment, Hightouch, Rudderstack)
- Basic SQL for validation and troubleshooting (not for building models)
- Experience with affiliate platforms (Impact, Partnerize)
- Exposure to invoice/PO systems (Tipalti) and marketing cost reconciliation
- Privacy compliance knowledge (GDPR, iOS ATT, SKAdNetwork)
If you are interested in the role, please apply to the ad. By applying, you acknowledge and agree that, in case of successful application, Airalo may request to run background checks as a condition for entering into an agreement with you. Rest assured that these checks will only occur upon your prior consent and at the end of the selection process, and will be strictly limited to what is allowed under the laws that are applicable to you. All data that you share or that we collect in connection with such checks will be processed in accordance with our Privacy Policy.
We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal-opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.
Martech Manager employer: Airalo Group
Contact Detail:
Airalo Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Martech Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those already at Airalo. A friendly chat can give you insights and maybe even a referral!
✨Tip Number 2
Show off your skills! Prepare a mini-project or case study that highlights your MarTech expertise. This can really set you apart during interviews.
✨Tip Number 3
Be ready to discuss your past experiences in detail. Think about how your previous roles align with what Airalo is looking for, especially around data integrity and tracking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Martech Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you genuinely care about the MarTech field and how it can revolutionise the telecom industry. A little passion goes a long way!
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your experience with Google Tag Manager, Mobile Measurement Partners, and any relevant tools you've used. We love seeing how your skills align with what we're looking for!
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language and avoid jargon unless it's relevant. We appreciate good communication, so show us you can convey your thoughts effectively!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Airalo and our values!
How to prepare for a job interview at Airalo Group
✨Know Your Tech Inside Out
As a MarTech Manager, you'll need to demonstrate your expertise in tools like Google Tag Manager and Mobile Measurement Partners. Brush up on the technical details, such as how to manage SDK event configurations and debug dataLayer pushes. Being able to discuss these topics confidently will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Airalo values attention to detail and analytical thinking. Prepare examples of how you've used data to drive decisions in previous roles. Whether it's through attribution reconciliation audits or managing ad platform integrations, be ready to explain how your analytical mindset has contributed to successful marketing operations.
✨Emphasise Collaboration
This role requires working closely with various teams, including Mobile Product Engineers and Data Engineering. Share experiences where you've successfully collaborated across departments. Highlight your ability to translate technical requirements into business language, which is crucial for ensuring everyone is on the same page.
✨Understand Compliance and Governance
With regulations like GDPR and CCPA in play, it's essential to show your understanding of privacy compliance. Be prepared to discuss how you've ensured adherence to these regulations in past projects. This will demonstrate your commitment to maintaining data integrity and governance within marketing operations.