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- Tasks: Lead digital marketing efforts, optimising Google Ads and social media campaigns.
- Company: Join AirAdvisor, a fast-growing startup revolutionising air travel compensation.
- Benefits: Enjoy remote work, flexible hours, paid time off, and performance bonuses.
- Why this job: Make a real impact in a dynamic team while driving global expansion.
- Qualifications: Strong experience in performance marketing and expertise in Google Ads required.
- Other info: Work with an international team and enjoy professional growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience)
Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience)
Direct message the job poster from AirAdvisor
️ Join AirAdvisor – Innovate, Lead, and Make an Impact and work remotely from anywhere in the world️
*In your CV please focus on results that you have achieved thanks to campaigns managed by you, ideally in absolute numbers or percentages (revenue increase, no. of new customers, decreased CPA/CAC, ROAS etc.).*
About Us
️At AirAdvisor, we are dedicated to ensuring air travelers receive the compensation they are entitled to for flight disruptions. Whether it’s a delay, cancellation, missed connection, or an airline-related issue like overbooking. We have successfully processed over 450,000 claims, earning a 4.6-star rating from 22,000+ reviews. Currently operating in 20 languages (with 10 more forthcoming this year), AirAdvisor is an ambitious and fast-growing startup with a clear vision for international expansion and we plan to reach 1 million claims by the end of 2026.️
We are seeking a highly skilled and data-driven Performance Marketing Manager / PPC Expert to lead our digital marketing efforts. The primary focus will be on managing and optimizing Google Ads, Bing Ads, and Social Media Ads, with secondary responsibilities in Affiliate Marketing. The ideal candidate will have a proven track record in driving customer acquisition, retention, and revenue growth through performance marketing strategies.
What You Bring:
- Strong experience in performance marketing, growth roles, or digital consumer brands
- Expertise in Google Ads, Bing Ads, and Social Media Ads
- Strong knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
- Experience in A/B testing, multivariate experiments, and campaign optimization
- Proven ability to manage paid acquisition campaigns and budgets
- Data-driven mindset with a focus on growth, ROAS, and ROI
- Strong understanding of competitor analysis, localization, and content development best practices
- Ability to not only design performance marketing solutions but also execute them successfully
- Ability to transform complex ideas into clear and compelling narrative
- Strategic thinker with logical and data-driven approaches to work and business
- Fluency in English
In your CV please focus on results that you have achieved thanks to campaigns managed by you, ideally in absolute numbers or percentages (revenue increase, no. of new customers, decreased CPA/CAC, ROAS etc.).
What You Will Do:
- Develop and execute performance marketing strategies to drive customer acquisition retention, and revenue growth
- Manage and optimize Google Ads, Bing Ads, and paid social media campaigns (Facebook, Instagram, LinkedIn, TikTok)
- Oversee display, programmatic advertising, and retargeting strategies
- Manage affiliate marketing channels and partnerships
- Optimize email marketing and retargeting campaigns to enhance customer journeys
- Conduct customer segmentation, competitor analysis, and localization for targeted campaigns
- Track and analyze campaign performance using tools like Google Analytics
- Use data insights to optimize campaigns, reallocate budgets, and refine creatives
- Conduct A/B and multivariate testing to improve ad performance and conversion rates
- Collaborate with creative and cross-functional teams to develop high-performing campaigns
- Evaluate and implement marketing tools and automation for efficiency and scalability
- Stay updated on industry trends and experiment with new channels and tactics
- Present performance reports to leadership, highlighting wins and opportunities
- Directly cooperate with the CEO
- Self-aware, honest, and able to take responsibility for mistakes while driving continuous improvement.
- Result-oriented, with a proven ability to deliver fast and make a significant impact on product growth.
- A results-driven approach, demonstrating initiative and the ability to manage multiple projects simultaneously.
- Exceptional problem-solving skills and creative thinking abilities.
- Independence: Ability to act as a universal player, capable of working independently without constant supervision.
- Speed: Result-oriented, with a focus on delivering fast and making an immediate impact.
- Devotion: Eager to make a significant impact on the product, with a willingness to go above and beyond to achieve his goals.
- Excellent communication skills, with the ability to articulate complex ideas clearly and concisely.
Why You’ll Love Working With Us:
- Remote-first culture with flexible start and end times. You can relocate to another country if you wish
- Paid Time Off & Public Holidays – becasue work-life balance matters.
- Annual pay review and performance-based bonuses
- Professional Growth Opportunities – Work on global expansion, new market entry, and product scaling.
- Dynamic work and a chance to learn how to utilize your skills in an absolutely new way
- Supportive Team Culture – Work with smart, passionate, and friendly colleagues who value collaboration
- International Team – our colleagues are located in Ukraine, Poland, Spain, Greece, Dubai, France, Portugal, Romania, Armenia, and Canada.
Job Type: Full-time, indefinite and exclusive service agreement.
If you\’re ready to take on a high-impact role in a fast-growing company, apply now and let\’s redefine air travel compensation together!
️ Join us and bring InsurTech & TravelTech innovation to the next level!️
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Legal Services and Travel Arrangements
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Marketing Manager (Remote – UK or France)
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Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience) employer: AirAdvisor
Contact Detail:
AirAdvisor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience)
✨Tip Number 1
Familiarise yourself with AirAdvisor's mission and values. Understanding their focus on customer compensation for flight disruptions will help you tailor your conversations and demonstrate how your skills align with their goals.
✨Tip Number 2
Prepare to discuss specific metrics from your previous campaigns. Since the role emphasises results, be ready to share examples of how you've increased revenue, reduced costs, or improved ROAS in your past positions.
✨Tip Number 3
Stay updated on the latest trends in performance marketing, especially in PPC and social media ads. Being knowledgeable about current strategies and tools will show that you're proactive and ready to contribute from day one.
✨Tip Number 4
Network with current or former employees of AirAdvisor if possible. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview process.
We think you need these skills to ace Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience)
Some tips for your application 🫡
Highlight Your Achievements: In your CV, focus on quantifiable results from your previous campaigns. Use absolute numbers or percentages to showcase revenue increases, customer acquisition rates, and improvements in CPA/CAC or ROAS.
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing Manager role. Emphasise your experience with Google Ads, Bing Ads, and social media advertising, as well as any relevant B2C/D2C/B2B2C experience.
Showcase Your Data Skills: Demonstrate your proficiency with analytics tools like Google Analytics. Include examples of how you've used data insights to optimise campaigns and improve performance metrics.
Communicate Clearly: Ensure your application is well-structured and free of jargon. Articulate your ideas clearly and concisely, reflecting the ability to communicate complex concepts effectively, which is crucial for this role.
How to prepare for a job interview at AirAdvisor
✨Showcase Your Results
When discussing your previous roles, focus on quantifiable achievements. Use specific numbers or percentages to illustrate how your campaigns have driven revenue growth, reduced costs, or increased customer acquisition.
✨Demonstrate Your Data-Driven Mindset
Be prepared to discuss how you use data analytics tools like Google Analytics to track campaign performance. Highlight your experience with A/B testing and how you've optimised campaigns based on data insights.
✨Understand the Company’s Mission
Familiarise yourself with AirAdvisor's mission to help air travellers. Be ready to discuss how your skills in performance marketing can contribute to their goals of expanding their reach and improving customer satisfaction.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Prepare examples of past challenges you've faced in performance marketing and how you successfully navigated them.
