At a Glance
- Tasks: Lead performance marketing strategies and optimise campaigns across Google Ads, Bing Ads, and social media.
- Company: Join AirAdvisor, a fast-growing startup revolutionising air travel compensation.
- Benefits: Enjoy remote work, flexible hours, paid time off, and annual pay reviews.
- Other info: Collaborate with a passionate international team and grow your skills in a supportive culture.
- Why this job: Make a real impact in a dynamic environment while driving customer acquisition and revenue growth.
- Qualifications: Proven experience in performance marketing and expertise in digital advertising platforms.
The predicted salary is between 50000 - 65000 £ per year.
Join AirAdvisor – Innovate, Lead, and Make an Impact and work remotely from anywhere in the world.
About Us: At AirAdvisor, we are dedicated to ensuring air travelers receive the compensation they are entitled to for flight disruptions. We have successfully processed over 450,000 claims, earning a 4.6-star rating from 22,000+ reviews. Currently operating in 20 languages, AirAdvisor is an ambitious and fast-growing startup with a clear vision for international expansion.
We are seeking a highly skilled and data-driven Performance Marketing Manager / PPC Expert to lead our digital marketing efforts. The primary focus will be on managing and optimizing Google Ads, Bing Ads, and Social Media Ads, with secondary responsibilities in Affiliate Marketing. The ideal candidate will have a proven track record in driving customer acquisition, retention, and revenue growth through performance marketing strategies.
What You Bring:
- Strong experience in performance marketing, growth roles, or digital consumer brands
- Expertise in Google Ads, Bing Ads, and Social Media Ads
- Strong knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
- Experience in A/B testing, multivariate experiments, and campaign optimization
- Proven ability to manage paid acquisition campaigns and budgets
- Data-driven mindset with a focus on growth, ROAS, and ROI
- Strong understanding of competitor analysis, localization, and content development best practices
- Ability to not only design performance marketing solutions but also execute them successfully
- Ability to transform complex ideas into clear and compelling narrative
- Strategic thinker with logical and data-driven approaches to work and business
- Fluency in English
What You Will Do:
- Develop and execute performance marketing strategies to drive customer acquisition, retention, and revenue growth
- Manage and optimize Google Ads, Bing Ads, and paid social media campaigns (Facebook, Instagram, LinkedIn, TikTok)
- Oversee display, programmatic advertising, and retargeting strategies
- Manage affiliate marketing channels and partnerships
- Optimize email marketing and retargeting campaigns to enhance customer journeys
- Conduct customer segmentation, competitor analysis, and localization for targeted campaigns
- Track and analyze campaign performance using tools like Google Analytics
- Use data insights to optimize campaigns, reallocate budgets, and refine creatives
- Conduct A/B and multivariate testing to improve ad performance and conversion rates
- Collaborate with creative and cross-functional teams to develop high-performing campaigns
- Evaluate and implement marketing tools and automation for efficiency and scalability
- Stay updated on industry trends and experiment with new channels and tactics
- Present performance reports to leadership, highlighting wins and opportunities
- Directly cooperate with the CEO
Why You’ll Love Working With Us:
- Remote-first culture with flexible start and end times
- Paid Time Off & Public Holidays – because work-life balance matters
- Annual pay review and performance-based bonuses
- Professional Growth Opportunities – Work on global expansion, new market entry, and product scaling
- Dynamic work and a chance to learn how to utilize your skills in an absolutely new way
- Supportive Team Culture – Work with smart, passionate, and friendly colleagues who value collaboration
- International Team – our colleagues are located in various countries
Job Type: Full-time, indefinite and exclusive service agreement. If you're ready to take on a high-impact role in a fast-growing company, apply now and let's redefine air travel compensation together!
Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience) in Cardiff employer: AirAdvisor
At AirAdvisor, we pride ourselves on being a remote-first company that champions flexibility and work-life balance, allowing you to thrive in your role as a Performance Marketing Manager from anywhere in the world. Our supportive team culture fosters collaboration among passionate colleagues across various countries, while our commitment to professional growth ensures you have ample opportunities to develop your skills and contribute to our ambitious goal of processing 1 million claims by 2026. Join us in redefining air travel compensation and enjoy benefits like paid time off, annual pay reviews, and a dynamic work environment that values innovation and impact.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience) in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AirAdvisor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AirAdvisor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AirAdvisor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AirAdvisor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience) in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AirAdvisor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AirAdvisor:Show us that you’ve done your homework! In your application, briefly mention what you admire about AirAdvisor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AirAdvisor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AirAdvisor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AirAdvisor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
