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- Tasks: Lead and execute innovative paid media strategies across multiple platforms.
- Company: Dynamic agency focused on digital growth and performance.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Why this job: Join a creative team and drive impactful campaigns that boost client success.
- Qualifications: Experience in paid media with strong skills in Google Ads and Meta.
- Other info: Collaborative environment with room for growth and learning.
The predicted salary is between 28800 - 43200 ÂŁ per year.
PaidMediaSpecialist.LichfieldorManchester/Hybridworking.UptoÂŁ36K.
Thisagencycreatedigitalstrategiesthataccelerategrowthinconversionsandperformance.They’relookingforaPaidMediaSpecialisttoownend-to-endpaidmediastrategyandperformanceacrossGoogle,Meta,and(ideally)Microsoft/TikTok joiningthedotsbetweenchannelplans,creative,data,andbusinessoutcomes.You’llbeaday-to-daystrategicleadforclients,aqualitybar-setterfortheteam,andacontributortogrowthandthoughtleadership.
ThisPaidMediaSpecialistwillplan,execute,andgrowmulti-channelpaidmediaprograms,translatingcommercialgoalsintobudgets,forecasts,mediaplans,andcleartest-and-learnroadmaps.You’llpartnercross-functionally(SEO,CRO/UX,Creative)toalignmessaging,landingpages,andfunnelhealth—whilebuildingdecision-readyreportingandcommunicatinginsightssuccinctly.
KeyResponsibilitiesofthisPaidMediaSpecialist:
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Buildcross-channelpaidstrategiesalignedtoprofit,CAC/LTV,ROAS,andpipelinegoals.
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Leadquarterly/annualplanning,pacing,andperformancegovernance.
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Architect/manageadvancedcampaignsacrossGoogleAds(Search,PMax,Shopping,YouTube)andMeta;MicrosoftAdsandTikTokpreferred.
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Driveincrementalgrowthviaaudiencedesign,feedoptimisation,creativetesting,andautomation(rules/scripts).
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Implementrobustmeasurement:GA4,ConsentModev2,enhancedconversions,offline/CRM,server-sidetaggingwhereappropriate.
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Runexperiments(geo-holdouts,incrementality,creative/messagingtests)androllfindingsintoplaybooks.
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Builddecision-readyreportinganddiagnoseperformanceusingfirst-partydataandcohort/LTVanalysis.
Capability&QualitiesofthisPaidMediaSpecialist:
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Raisestandardsforstructure,naming,UTMhygiene,andQA;codifylearningsintorepeatableplaybooksandtraining.
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Severalyearshands-onpaidmedia(agencypreferred)managingmedium–largebudgets.
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DeepGoogleAds&Metaexpertise;strongPMax,Shoppingfeeds,YouTube.
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ProvengrowthagainstROAS/Revenueandefficiencytargets.
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StrongGA4/attribution/privacyandofflineconversionintegrations.
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AdvancedSheets/Excel;forecastingandbudget/pacingmodels.
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Excellentclientleadershipandclearstorytelling.
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Feedtools(GMC,rules/apps),SA360,CM360.
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BasicSQL/Python;GoogleAds/Metacertifications.
Ifyou’rethisPaidMediaSpecialist,getintouchnowquotingILS246.
#J-18808-Ljbffr
Paid Media Specialist employer: air-recruitment
Contact Detail:
air-recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use real data and results to demonstrate how you’ve driven growth and performance.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to paid media. Be ready to discuss your strategies and how you’ve tackled challenges in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Media Specialist role. Highlight your experience with Google Ads, Meta, and any other relevant platforms. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven growth and improved performance in past roles. Use numbers and metrics where possible to demonstrate your impact—this really catches our eye!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. This will help us understand your qualifications quickly!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at air-recruitment
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Meta, and ideally Microsoft/TikTok. Brush up on the latest features and best practices for each platform, as you’ll need to demonstrate your expertise in managing campaigns and driving growth.
✨Showcase Your Analytical Skills
Be prepared to discuss how you’ve used data to inform your strategies. Bring examples of how you’ve built decision-ready reporting and diagnosed performance using first-party data. This will show that you can translate commercial goals into actionable insights.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems or improve existing strategies. Think about how you would architect advanced campaigns or run experiments, and be ready to explain your thought process clearly.
✨Demonstrate Cross-Functional Collaboration
Since this role involves partnering with SEO, CRO/UX, and Creative teams, be ready to share examples of how you’ve successfully collaborated across functions. Highlight any experiences where you aligned messaging and improved funnel health.