At a Glance
- Tasks: Lead exciting shopper activations and live brand experiences in grocery and beauty sectors.
- Company: Join a top experiential agency known for award-winning campaigns.
- Benefits: Hybrid work, great salary, career growth, and comprehensive benefits package.
- Other info: Dynamic role with opportunities to mentor and manage multiple fast-paced campaigns.
- Why this job: Make a real impact by delivering high-profile campaigns for major consumer brands.
- Qualifications: Experience in shopper activation and strong client relationship skills required.
The predicted salary is between 40500 - 49500 £ per year.
Account Director (Shopper & Experiential – Grocery / Beauty), Maidenhead / Hybrid – Up to £65K
Love bringing live brand experiences to life?
Thrive on delivering shopper activations in grocery and health & beauty environments?
If you're an Account Director who's happiest taking campaigns from brief through to flawless execution, we'd love to hear from you.
We're looking for an experienced Account Director to join a leading brand experience agency, delivering large-scale shopper activation, in-store experiential, sampling and live brand experience campaigns across grocery, FMCG and health & beauty.
This is a hands-on, delivery-focused Account Director role for someone who understands what it takes to turn a creative idea into a successful live activation.
You'll lead key client relationships while working closely with production, staffing, field teams, logistics and creative to ensure campaigns are operationally robust and brilliantly executed.
Crucially, you'll already have strong experience delivering campaigns for grocery/FMCG and/or health & beauty brands, with a good understanding of the retail and shopper environment.
- What you'll be doing
- Lead the end-to-end delivery of shopper activation, in-store experiential, sampling and live brand experience campaigns.
- Build trusted relationships with senior clients, becoming their go-to partner across campaign delivery.
- Translate client briefs and creative concepts into robust operational delivery plans.
- Work closely with production, staffing, field teams, suppliers, logistics and creative to bring campaigns to life.
- Oversee live activations, ensuring campaigns are delivered on brief, on time, on budget and to the highest possible standard.
- Manage campaign budgets, commercials, forecasting and profitability.
- Identify opportunities to grow existing client relationships and develop additional projects.
- Lead client presentations, proposals, status meetings and post-campaign reviews.
- Mentor and support Campaign Managers across the team.
- Successfully manage multiple fast-moving campaigns without compromising quality.
- We're looking for someone who has
- Strong agency experience delivering shopper activation, experiential or in-store brand experience campaigns.
- Proven experience working with grocery/FMCG and/or health & beauty brands.
- Genuine hands-on experience delivering live activations within retail and shopper environments.
- Experience across sampling, in-store activation, product launches, POS, retail experiences and consumer-facing experiential campaigns.
- A proven track record managing campaigns involving production, staffing, field delivery, suppliers and logistics.
- The ability to take campaigns from client brief and planning through to physical execution in the retail environment.
- Excellent client relationship and senior stakeholder management skills.
- Strong commercial awareness with experience managing campaign budgets and profitability.
- Outstanding organisational and project management skills.
- The confidence to lead clients and internal delivery teams in a fast-paced agency environment.
- A full UK driving licence and flexibility to travel to campaign locations when required.
Why join?
You'll join one of the UK's leading experiential agencies, delivering award-winning campaigns for some of the biggest consumer brands in the world.
This is an opportunity to take a leading role in delivering high-profile grocery and health & beauty shopper campaigns, combining senior client leadership with the hands-on operational delivery required to create exceptional live brand experiences.
Hybrid working, excellent career progression and a comprehensive benefits package are all on offer.
If you're passionate about shopper activation, in-store experiential and delivering exceptional live campaigns, we'd love to hear from you.
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Account Director (Shopper & Experiential – Grocery / Beauty) in Maidenhead employer: air-recruitment
Join a highly respected accountancy practice in Woking, where you'll thrive in a supportive and collaborative environment. With a focus on employee growth, you'll have the opportunity to work closely with seasoned tax professionals while managing your own client portfolio. Enjoy competitive remuneration and the chance to develop your skills in a friendly team dedicated to providing exceptional service to private clients and businesses alike.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director (Shopper & Experiential – Grocery / Beauty) in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for air-recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like air-recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with air-recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at air-recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director (Shopper & Experiential – Grocery / Beauty) in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit air-recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of air-recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about air-recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at air-recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at air-recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At air-recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
