At a Glance
- Tasks: Lead customer growth projects and develop strategies for engagement and retention.
- Company: Join one of the UK's fastest-growing digital consultancies with a vibrant culture.
- Benefits: Competitive salary, performance bonuses, flexible working, and gym membership.
- Other info: Collaborative environment with excellent career progression and exciting client projects.
- Why this job: Make a real impact by advising top brands on innovative customer strategies.
- Qualifications: 5-10 years in CRM or customer strategy with strong stakeholder management skills.
The predicted salary is between 51750 - 63250 £ per year.
Are you an experienced CRM, lifecycle or customer growth consultant who enjoys solving complex marketing challenges? We're working with one of the UK's fastest-growing independent digital consultancies, helping ambitious brands improve customer acquisition, retention and lifetime value through smarter marketing, data and technology.
This is a senior client-facing role combining customer strategy, CRM, MarTech and project delivery. You'll advise recognised brands, build relationships with senior stakeholders and lead projects that turn customer growth strategies into practical, measurable solutions.
The role
Working across a portfolio of clients, you'll act as both strategic adviser and delivery lead across lifecycle marketing, CRM and customer growth projects. Your responsibilities will include:
- Developing customer contact strategies to improve engagement, retention and commercial performance
- Designing end-to-end customer journeys across email, SMS, push, in-app and onsite channels
- Creating lifecycle and retention roadmaps that improve customer experience, automation and operational efficiency
- Advising clients on CRM platforms, ESPs, CDPs, CRO tools and customer data architecture
- Helping clients understand what customer data they need, where it should live and how it can be activated
- Supporting CRM platform selection, migration and implementation projects
- Analysing customer behaviour, campaign performance and lifecycle metrics
- Identifying opportunities to improve segmentation, personalisation and customer lifetime value
- Leading workshops with senior client stakeholders
- Managing multiple projects from discovery through to delivery
- Supporting junior consultants and helping develop the agency's CRM capability
What we're looking for
We're open to candidates from a range of backgrounds, including:
- Digital or marketing consultancies
- CRM consultancies
- Customer strategy teams
- MarTech consultancies
- Digital transformation practices
You'll probably have around five to ten years' relevant experience and be comfortable discussing customer strategy with senior marketing stakeholders while also getting into the detail of customer journeys, technology and data. You should have experience across several of the following areas:
- CRM strategy and customer lifecycle planning
- Retention, engagement and customer lifetime value
- Customer journey design
- Segmentation and personalisation
- Customer Data Platforms and data activation
- Marketing analytics and performance measurement
- CRM and marketing platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign, Bloomreach, HubSpot or Klaviyo
- Senior client consulting and stakeholder management
- Managing multiple workstreams or projects simultaneously
You don't need to come from a traditional CRM agency background. What matters is your ability to understand complex commercial problems, advise clients confidently and lead the delivery of effective customer growth solutions.
What's on offer?
- Salary of £55,000-£85,000, depending on experience
- Twice-yearly performance bonus
- Flexible hybrid working
- Work-from-abroad policy
- Subsidised gym membership
- Regular team events and lunches
- Excellent progression opportunities
- A collaborative Covent Garden office with a strong social culture
- The opportunity to work with recognised brands across publishing, ecommerce and subscription-led businesses
You'll join an ambitious and entrepreneurial consultancy where you can influence client strategy, solve genuinely interesting customer growth challenges and help shape a growing CRM consulting capability. If you're an experienced CRM, lifecycle, MarTech or customer growth consultant looking for a broader and more influential role, we'd love to hear from you.
Please note: You must be eligible to work in the UK. Only successful candidates will be contacted.
Senior Consultant - Lifecycle & Customer Growth in London employer: air-recruitment
Join a highly respected accountancy practice in Woking, where you'll thrive in a supportive and collaborative environment. With a focus on employee growth, you'll have the opportunity to work closely with seasoned tax professionals while managing your own client portfolio. Enjoy competitive remuneration and the chance to develop your skills in a friendly team dedicated to providing exceptional service to private clients and businesses alike.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Consultant - Lifecycle & Customer Growth in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for air-recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like air-recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with air-recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at air-recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Consultant - Lifecycle & Customer Growth in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit air-recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of air-recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about air-recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at air-recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at air-recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At air-recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
