At a Glance
- Tasks: Lead creative strategies for paid-social campaigns and turn data into compelling ideas.
- Company: Fast-growing digital agency at the intersection of media, data, and creativity.
- Benefits: Competitive salary, hybrid work model, and opportunity to work with top brands.
- Other info: Join a dynamic team and take ownership of innovative projects in a supportive environment.
- Why this job: Make a real impact by transforming performance data into creative success stories.
- Qualifications: Five years' experience in performance creative and strong knowledge of Meta and TikTok advertising.
The predicted salary is between 45000 - 55000 £ per year.
We’re looking for an experienced Performance Creative Strategist to join a fast-growing digital agency, working at the intersection of paid media, data and creative. This is an excellent opportunity for someone who can turn performance data into compelling creative ideas. You’ll analyse what is working across paid-social campaigns, identify opportunities for improvement and develop concepts, scripts and testing strategies that deliver measurable commercial growth. You’ll collaborate with media buyers, analysts, designers, producers and content creators, working with well-known consumer and ecommerce brands.
What you’ll be doing:
- Leading performance creative strategy across paid-social campaigns
- Analysing dashboards and platform data to identify creative trends, winning assets and opportunities
- Developing structured creative-testing roadmaps and clear hypotheses
- Creating direct-response concepts, hooks, scripts, storyboards and calls to action
- Writing detailed creative briefs for designers, editors, producers and content creators
- Iterating existing assets to improve performance while developing new creative approaches
- Briefing and directing UGC creators, influencers and production partners
- Presenting creative insights and recommendations to clients
- Translating complex campaign data into clear, commercially focused actions
- Monitoring competitor activity, platform developments and emerging creative formats
- Building libraries of successful, reusable creative assets
To be considered for this Performance Creative Strategist role, you’ll need:
- At least five years’ experience in performance creative, creative strategy or a closely related role
- A proven track record developing paid-social creative for DTC or ecommerce brands
- Strong knowledge of Meta and TikTok advertising
- Experience using campaign data to shape creative decisions and testing plans
- Excellent direct-response writing skills, including hooks, scripts and conversion-focused copy
- A portfolio demonstrating creative work that delivered measurable results
- Experience briefing designers, editors, producers or content creators
- The confidence to present recommendations and lead strategic client conversations
- Strong analytical ability combined with excellent creative judgement
- Some hands-on design, storyboarding or visual mock-up capability
Experience with UGC production, influencer content, Adobe Creative Suite, After Effects, Premiere Pro or Figma would be advantageous. Knowledge of CAC, LTV, marginal return and AI-assisted creative workflows would also be beneficial. This is a rare opportunity to take ownership of performance creative strategy within an ambitious agency, working with talented specialists across creative, paid media and data. If you’re a creative thinker who understands performance marketing and can turn campaign insight into ideas that convert, we’d love to hear from you. Please apply with your CV and examples of relevant performance creative work.
Performance Creative Strategist in London employer: air-recruitment Careers
As a Senior Cyber GRC Specialist at our prestigious global investment management organisation in London, you will thrive in a dynamic and inclusive work culture that prioritises innovation and collaboration. We offer competitive salaries, comprehensive benefits, and ample opportunities for professional growth, ensuring that you can advance your career while making a meaningful impact on our cybersecurity governance and risk management efforts. Join us to be part of a forward-thinking team that values your expertise and fosters a supportive environment for continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Creative Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for air-recruitment Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like air-recruitment Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with air-recruitment Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at air-recruitment Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Creative Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit air-recruitment Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of air-recruitment Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about air-recruitment Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at air-recruitment Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at air-recruitment Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At air-recruitment Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
