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- Tasks: Lead marketing strategies for Food, Beverage and Agriculture products to boost brand awareness.
- Company: Join Air Products, a global leader in sustainability and innovation.
- Benefits: Competitive salary, diverse culture, and excellent growth opportunities.
- Why this job: Make an impact in a dynamic environment while driving marketing success.
- Qualifications: Degree qualified with proven marketing experience in a corporate setting.
- Other info: Collaborate with a diverse team and unleash your creativity.
The predicted salary is between 36000 - 60000 £ per year.
Air Products has supported customers in becoming more productive, energy‑efficient and sustainable for over 80 years, operating in more than 50 countries with a workforce of approximately 23,000 employees. An opportunity exists within the UK Marketing Team for an experienced Marketing Specialist who will lead the Food, Beverage and Agriculture product lines. The role is directly accountable for lead generation, brand awareness and product portfolio management for this segment in line with UKI and European objectives.
Responsibilities
- Define, communicate and implement the correct segment/offer/product strategy to deliver a successful go‑to‑market for new and existing offers, through local segment research and collaboration with Channel and Strategy management, Commercial Sales, and Central Marketing, and by creating/localising tailored value propositions, campaigns and sales tools.
- Report on all activities and sales to ensure smart measurement and delivery of an agreed return on investment through well‑planned strategy and budgeting for the segments owned.
- Manage local product/offer/solution lifecycle (from launch to end of life) with key partners locally and globally to maximise performance.
- Increase market share across agreed segment products/offers/solutions highlighted as part of the business strategy.
- Maintain a required level of knowledge of segments/products/offers and solutions through external research.
- Use product management skills to improve efficiencies and margin, utilising all 7Ps.
- Own communication for the segment including content creation; social media campaign development; pay‑per‑click campaigns; website and SEO optimisation.
- Maintain and develop relationships with targeted trade associations and trade media to cascade segment propositions to a wider audience and leverage industry research and connections.
Qualifications
- Degree qualified.
- Proven experience in a marketing role within a large corporate environment.
- Planning and execution of multiple omnichannel campaigns.
- Strategic problem‑solving with a solid business understanding and a commercial approach to marketing activities.
- Budget management, reporting and measurement of campaigns and activities.
- Demonstrable marketing analytical skills to correlate results, objectives and inputs.
- Strong written, communication, presentation, training and negotiation skills.
- Expertise in stakeholder management.
- Ability to work at pace under pressure on multiple projects.
Benefits
We offer a competitive salary and benefits package, a culture of respect, challenge and innovation – and excellent opportunities for growth and development. At Air Products, we work in an environment where diversity is essential, inclusion is our culture, and each person knows they belong and matter. We invite you to bring your diverse self and creativity to a company reimagining what’s possible.
Marketing Specialist in Crewe employer: Air Products
Contact Detail:
Air Products Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist in Crewe
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. We recommend having a digital version ready to share during interviews or networking events to really impress those hiring managers.
✨Tip Number 3
Prepare for interviews by researching Air Products and their marketing strategies. We want you to be able to discuss how your experience aligns with their goals, especially in lead generation and brand awareness. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s get you that Marketing Specialist position!
We think you need these skills to ace Marketing Specialist in Crewe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Specialist role. Highlight your experience in lead generation, brand awareness, and product management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to our Food, Beverage, and Agriculture segments. Keep it engaging and relevant!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you've achieved! Use metrics and examples to demonstrate your success in previous roles, especially in campaign planning and execution.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and keep track of all the amazing talent we’re considering!
How to prepare for a job interview at Air Products
✨Know Your Stuff
Make sure you’re well-versed in Air Products' offerings, especially in the Food, Beverage, and Agriculture sectors. Research their recent campaigns and understand their market position. This will help you speak confidently about how your skills can contribute to their goals.
✨Showcase Your Campaign Success
Prepare specific examples of successful omnichannel campaigns you've executed in the past. Be ready to discuss the strategies you used, the results achieved, and how you measured ROI. This will demonstrate your analytical skills and strategic problem-solving abilities.
✨Engage with Stakeholders
Highlight your experience in stakeholder management during the interview. Discuss how you’ve built relationships with trade associations or media in previous roles. This shows you understand the importance of collaboration and communication in driving marketing success.
✨Be Ready for Pressure
Since the role requires working under pressure on multiple projects, prepare to discuss how you manage your time and prioritise tasks. Share examples of how you’ve successfully juggled competing deadlines while maintaining quality in your work.
