At a Glance
- Tasks: Drive growth by optimising subscription and ad monetisation strategies for our mobile apps.
- Company: Join a dynamic team at Air Apps, focused on innovation and user experience.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Exciting environment with a focus on creativity and user-centric solutions.
- Why this job: Make a real impact on how millions engage with our products while honing your skills.
- Qualifications: 4+ years in mobile app monetisation with strong analytical and collaborative skills.
The predicted salary is between 50000 - 60000 £ per year.
As a Monetization Specialist, you will play a pivotal role in scaling Air Apps' growth by owning both subscription and ad monetization strategies across our mobile app portfolio. You'll collaborate with cross-functional teams to create and optimize pricing, paywalls, upsell flows, retention strategies, and ad placements, all while ensuring user experience remains at the center. You'll dive into data, run experiments, and help shape how millions of users engage with our products.
Responsibilities
- Analyze industry trends and competitor strategies to identify monetization opportunities.
- Design and implement monetization strategies to maximize subscription and ad revenue.
- Collaborate with design and development teams to implement monetization features effectively.
- Create user segmentation frameworks and define experimentation hypotheses for monetization.
- Model financial opportunities and expected outcomes for monetization initiatives.
- Analyze pricing strategies and competitive benchmarks to improve subscription pricing.
- Set up and manage subscriptions and pricing tiers on App Store Connect.
- Experiment with different in‑app paywall placements to optimize conversion rates.
- Collaborate with the design team to test and refine paywall layouts and calls‑to‑action.
- Develop and implement win‑back strategies for lapsed or inactive users.
- Identify drivers of churn and implement initiatives to improve user retention.
- Analyze user behavior to identify upsell opportunities and execute upsell strategies.
- Create strategies to increase free trial starts and improve onboarding flows.
- Ensure that monetization strategies do not negatively impact the user experience.
- Maintain detailed documentation of monetization strategies, tests, and performance data.
- Monitor and ensure compliance with Apple’s policies and international regulations.
Qualifications
- Approximately 4+ years of experience in mobile app monetization, with a focus on subscriptions and/or ad revenue.
- Solid understanding of in‑app purchase systems, paywall design, pricing models, and subscription lifecycle management.
- Experience with ad monetization platforms (e.g., AdMob, IronSource, AppLovin) and A/B testing tools.
- Strong analytical skills with experience in cohort analysis, revenue modeling, and performance reporting.
- Familiarity with App Store Connect, subscription setup, and Apple’s monetization policies.
- Collaborative mindset with the ability to work cross‑functionally with product, design, and engineering.
- Passion for delivering exceptional user experiences while optimizing for revenue.
Product Growth Specialist in City of Westminster employer: Air Ltd
At Air Apps, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Product Growth Specialist, you'll have the opportunity to work with talented cross-functional teams in a dynamic environment that prioritises user experience while driving revenue growth. We offer competitive benefits, continuous professional development, and a commitment to employee well-being, making our company a rewarding place to advance your career in mobile app monetization.
StudySmarter Expert Advice🤫
We think this is how you could land Product Growth Specialist in City of Westminster
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Air Ltd!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Air Ltd would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Air Ltd through your school's career services!
We think you need these skills to ace Product Growth Specialist in City of Westminster
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Growth Specialist, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Growth Specialist position at Air Ltd. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Air Ltd
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
