At a Glance
- Tasks: Lead exciting digital marketing campaigns and optimise strategies across various online channels.
- Company: Join Air Apps, a family-founded tech company with a global impact.
- Benefits: Competitive salary, relocation assistance, and a vibrant work culture in Lisbon.
- Other info: Dynamic team environment with opportunities for growth and creativity.
- Why this job: Make your mark in the digital world with innovative AI-driven projects.
- Qualifications: 4+ years in digital marketing and expertise in performance marketing tools.
The predicted salary is between 40000 - 50000 £ per year.
As a Digital Marketing Manager at Air Apps, you will be responsible for planning, executing, and optimizing online marketing campaigns across multiple channels. You will oversee SEO, SEM, paid advertising, and digital content strategies to drive traffic, engagement, and conversions. This role requires a data‑driven mindset, expertise in performance marketing, and the ability to create compelling digital campaigns that maximize ROI.
Responsibilities:
- Plan, execute, and optimize online marketing campaigns across SEO, SEM, paid advertising, and digital content channels.
- Develop and execute multi‑channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
- Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
- Conduct keyword research, on‑page optimization, and link‑building strategies to improve organic search rankings.
- Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
- Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
- Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.
- Manage email marketing campaigns and customer acquisition funnels.
- Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
- Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.
Qualifications:
- 4+ years of experience in digital marketing, performance marketing, or growth marketing.
- Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
- Experience with SEO tools such as Google Search Console, Ahrefs, SEMrush, and Moz, and keyword research strategies.
- Hands‑on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).
- Knowledge of A/B testing, landing page optimization, and marketing automation tools.
- Ability to analyze campaign data and optimize ad spend for ROAS and CAC.
- Experience with email marketing and CRM tools such as Mailchimp, HubSpot, and Klaviyo is a plus.
- Strong copywriting skills for ad creatives, landing pages, and social media campaigns.
- Ability to work in a fast‑paced, data‑driven environment with cross‑functional teams.
About Air Apps: Air Apps is a family‑founded company based in Lisbon and San Francisco, aiming to create the world’s first AI‑powered Personal & Entrepreneurial Resource Planner (PRP). With over 100 million downloads worldwide, we remain self‑funded and innovative.
Digital Marketing Manager in City of Westminster employer: Air Ltd
Air Apps is an exceptional employer, offering a dynamic work environment in the vibrant city of Lisbon, where creativity and innovation thrive. With a strong focus on employee growth, we provide opportunities for professional development and collaboration across cross-functional teams, ensuring that our Digital Marketing Managers can make a meaningful impact while enjoying the benefits of relocation assistance and a supportive company culture.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Air Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Air Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Air Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Air Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Air Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Air Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Air Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Air Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Air Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Air Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
