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For Companies At a Glance
- Tasks: Lead marketing campaigns and develop innovative offers for the energy sector.
- Company: Join Air Liquide, a global leader in gases, technologies, and services.
- Benefits: Competitive salary, diverse workplace, and opportunities for personal growth.
- Why this job: Make an impact in a dynamic environment while collaborating with talented teams.
- Qualifications: 3-5 years in sales/business development; strong digital and communication skills.
- Other info: Embrace diversity and innovation in a supportive and inclusive culture.
The predicted salary is between 36000 - 60000 £ per year.
Overview
The Lead & Offer Deployer is an operational marketer, specialized by market and positioned in proximity to countries. With the objective to achieve the business goals and in close cooperation with the countries, the Lead & Offer Deployer is responsible for the development of existing market offers/solutions (incl. products), deployment of new offers, and, when required, can have a role of offer designer. He/She is accountable for the Lead management process, outcome and performance, namely for campaigns. Lead & Offer Deployer supports the country sales teams thanks to their specific expertise and performs the training of the sales teams.
Priorities (ALUK/Energas)
- SFDC animation
- Lead generation
- Lead automation
- Inside sales
Profile
- Sales experience
- Digital skills
- Technical knowledge of both Gas and Equipment
- Soft skills – communication / people person
- Initiative / out of the box thinking / focused on problem solving
- Understanding of W&C would be an advantage
Location
Nottingham/Hucknall Branch
Responsibilities
- Develop existing offers/solutions, create yearly action plans in cooperation with country team, follow progress in CRM.
- Prepare and deploy marketing campaigns with Market Manager and digital marketing, including SEO, digital content and campaigns.
- Lead management: maximize quality and quantity of leads, enable efficient qualification, manage lead process in CRM, follow KPIs.
- Collaborate with digital marketing team on digital content creation and lead management.
- Purchase external market know-how, including qualified leads.
- Support country business development through operational marketing actions, training sales teams on market specificities.
- Act as main point of contact for country within scope and cluster market team.
- New Offer Deployment: manage launch projects, adapt offers for local specifics, validate with stakeholders, prepare deployment strategy, business case, action plan and support CPR notes.
- Roll out action plans, monitor KPIs, define actions to reach targets, report deployment KPIs.
- Offer design: define offer components based on value proposition, assess feasibility with technical & industrial experts.
- Determine total cost and pricing policy under product management direction.
- Select/adjust distribution channels and points of sale.
- Prepare contractual specifications approved by Legal and coordinated with product management.
- Ensure compliance with Q/HSE/MR rules and regulations.
- Perform gap analysis for large-scale implementation.
- Prepare sales pitch and training modules.
- Contribute to market communication tools (brochure, trade shows, leaflets, visual library, digital assets).
- Select fairs to attend with County and Market Manager, provide support with fair organization.
Education / Work Experience
Master / Bachelor’s, Business or Engineering. Sales/Business Development experience: 3-5 years.
Skills / Abilities & Know-how
- Job-specific knowledge and know-how.
- Good knowledge of IM Business operations.
- Good knowledge of customers and selling process.
- Marketing competencies (SWOT, positioning, pricing, branding, persona, digital marketing, communication).
- IT tools (CRMs, Google tools, PowerBI, etc.).
- Project management.
- Pragmatic, operations orientated.
- Teamwork skills, convincing/influential.
- Good interpersonal skills, create network.
- Ability to coach.
- Negotiation skills.
- Languages: English – fluent.
Our Differences Make Our Performance
At Air Liquide, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, customers, patients, community stakeholders and cultures across the world. We welcome and consider applications from all qualified applicants, regardless of their background. We strongly believe that a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.
NCE Lead & Offer Deployer E&P UK in Birmingham employer: Air Liquide
Contact Detail:
Air Liquide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land NCE Lead & Offer Deployer E&P UK in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your sales experience and digital skills. Share specific examples of how you've tackled challenges and achieved results in previous roles. This will help you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by doing your homework. Research the company and its market offers, and think about how your background aligns with their needs. Be ready to discuss how you can contribute to their goals and support their sales teams effectively.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you a better chance of getting noticed. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace NCE Lead & Offer Deployer E&P UK in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in sales and marketing. We want to see how your skills align with the Lead & Offer Deployer role, so don’t hold back on showcasing your achievements!
Show Off Your Digital Skills: Since this role involves a lot of digital marketing, be sure to mention any experience you have with SEO, CRM systems, or digital content creation. We love seeing candidates who are tech-savvy and can navigate the digital landscape with ease.
Demonstrate Your Problem-Solving Skills: We’re looking for someone who thinks outside the box! Use your application to share examples of how you've tackled challenges in previous roles. This will show us that you have the initiative and creativity we value at StudySmarter.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Air Liquide
✨Know Your Market
Before the interview, dive deep into the specifics of the market you’ll be working in. Understand the current trends, challenges, and opportunities within the gas and equipment sectors. This knowledge will not only impress your interviewers but also show that you're proactive and genuinely interested in the role.
✨Showcase Your Sales Experience
Be ready to discuss your previous sales experiences in detail. Prepare examples that highlight your success in lead generation, campaign management, and training sales teams. Use metrics to quantify your achievements, as this will demonstrate your impact and effectiveness in past roles.
✨Demonstrate Digital Savvy
Since the role involves digital marketing and CRM tools, brush up on your technical skills. Be prepared to discuss your experience with tools like SFDC, Google tools, and PowerBI. If you have any specific campaigns or projects where you utilised these tools, share those stories to illustrate your capabilities.
✨Prepare for Problem-Solving Questions
Expect questions that assess your problem-solving abilities and out-of-the-box thinking. Think of scenarios where you faced challenges in your previous roles and how you overcame them. This will showcase your initiative and ability to adapt, which are crucial for the Lead & Offer Deployer position.