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- Tasks: Lead our digital marketing with a focus on organic SEO to boost our online presence.
- Company: Join FlyingCrews.com, a growing platform connecting aviation professionals with top job opportunities worldwide.
- Benefits: Enjoy a hybrid/remote work environment, competitive salary, and a supportive team culture.
- Why this job: Be at the forefront of digital growth in aviation, shaping strategies that make a real impact.
- Qualifications: Bachelor's degree in Marketing or related field; proven SEO expertise and strong analytical skills required.
- Other info: This role offers the chance to define our organic marketing strategy for a global audience.
The predicted salary is between 36000 - 60000 £ per year.
Company: FlyingCrews.com (Powered by AlfaBloggers)
Location: Hybrid/Remote
About Us
FlyingCrews.com, operating under the AlfaBloggers brand, is a rapidly expanding digital platform dedicated to fostering global aviation careers. Our core mission is to bridge the gap between talented aviation professionals and premier job opportunities across key international markets, including the US, UK, Canada, Australia, New Zealand, and the UAE. We are committed to building a robust, value-driven online community that supports and empowers individuals within the aviation sector.
Position Overview
We are seeking a Head of Digital Marketing with a specialized focus on Organic SEO to significantly enhance our global digital presence and drive sustainable growth. This pivotal role requires an individual who is not only a strategic thinker but also possesses deep, hands-on expertise in all facets of organic search, content optimization, and community engagement. You will be instrumental in developing and executing strategies that maximize our organic reach, improve search engine rankings, and attract a highly relevant audience without reliance on paid advertising.
Key Responsibilities & Tasks:
- Organic Content & On-Page Optimization
- Comprehensive Content Strategy: Develop and manage a robust content calendar, ensuring a consistent flow of high-quality, relevant, and SEO-optimized content across all platforms.
- Text Optimization: Lead the strategy and implementation for optimizing all website text, blog posts, and other written content for improved readability, user engagement, and higher search engine rankings.
- Image & Visual Optimization: Ensure all website images, digital posters, and visual content are meticulously optimized for quality, loading speed, and search engine visibility.
- Internal Linking Structure: Strategically plan and implement an effective internal linking structure to enhance content discoverability, improve site navigation, and distribute link equity across relevant pages.
- SEO Leadership: Lead the entire SEO function, encompassing in-depth keyword research, technical SEO audits and implementation, on-page SEO best practices, and sophisticated off-page link-building strategies.
- High-Quality Backlink Acquisition: Develop and execute proactive strategies to identify, outreach to, and acquire high-quality, relevant backlinks from authoritative aviation and career-related websites.
- Directory & Submission Management: Manage strategic submissions of our website to highly relevant and authoritative industry directories, search engines, and specialized platforms.
- Citation Building & Google My Business (GMB) Optimization: Develop and execute comprehensive strategies for building consistent and accurate online citations across various platforms.
- Content Indexing Acceleration: Utilize appropriate ping submission sites and other techniques to accelerate the indexing of new content by search engines.
- Authoritative Platform Engagement: Explore and manage submissions to relevant Wiki sites or other high-authority platforms.
- LinkedIn Thought Leadership: Develop and publish engaging, authoritative articles and long-form content on LinkedIn.
- LinkedIn Engagement Strategy: Drive organic engagement on LinkedIn through strategic content sharing and active participation in relevant groups.
- Interactive Content: Create and manage interactive elements like LinkedIn polls to gather insights and boost audience interaction.
- Holistic Social Media Presence: Oversee the organic content calendar and engagement strategy across other relevant platforms.
- Industry Classifieds & Listings: Manage and optimize our organic presence on relevant aviation industry classified ad platforms and job listing sites.
- E-Classified & Niche Listings: Strategize and optimize our listings on specialized e-classified and niche career platforms.
- Organic CTA Optimization: Design, rigorously test, and continually optimize effective Call-to-Action (CTA) elements within organically driven content.
- ATS Readability (Content Perspective): Ensure our organic content and job postings are optimized for ATS readability.
- Organic Performance Analytics: Track and analyze key organic KPIs using advanced web analytics tools.
- Linktree Optimization: Manage and optimize our Linktree or similar consolidated link platforms.
- VCard & Digital Business Presence: Ensure accurate and optimized VCard information and a strong digital business presence.
Qualifications:
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- SEO Expertise: Proven, demonstrable expertise in all aspects of organic SEO.
- Content Marketing Acumen: Strong understanding and practical experience with content marketing principles.
- Analytics Proficiency: Strong understanding and hands-on experience with web analytics tools.
- Backlink Strategy: Demonstrable experience in developing and executing successful backlink acquisition strategies.
- Communication Skills: Excellent written and verbal communication skills.
- Strategic & Tactical: Ability to think strategically to identify opportunities and execute tactically.
- Analytical & Data-Driven: Strong analytical skills with a meticulous approach to interpreting data.
- Industry Trends: Up-to-date with the latest trends, algorithm changes, and best practices in SEO.
What AlfaBloggers Offers:
- A challenging and rewarding role at the forefront of organic digital growth in a fast-paced environment.
- The unique opportunity to build, lead, and define the organic marketing strategy for a high-potential global platform.
- Competitive salary and benefits package.
- A highly collaborative, supportive, and innovative work culture that values initiative and expertise.
Head of Digital Marketing (Organic SEO Focus) employer: Air Aviator
Contact Detail:
Air Aviator Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing (Organic SEO Focus)
✨Tip Number 1
Familiarise yourself with the latest trends in organic SEO and digital marketing. Follow industry leaders on LinkedIn and engage with their content to stay updated and demonstrate your knowledge during interviews.
✨Tip Number 2
Build a strong online presence by sharing your insights on SEO and digital marketing through articles or posts on platforms like LinkedIn. This not only showcases your expertise but also helps you connect with potential employers.
✨Tip Number 3
Network within the aviation and digital marketing communities. Attend relevant webinars, workshops, or conferences to meet professionals in the field and learn about job openings that may not be advertised widely.
✨Tip Number 4
Prepare for interviews by developing a portfolio of your past SEO projects and results. Be ready to discuss specific strategies you've implemented and the impact they had on organic traffic and engagement.
We think you need these skills to ace Head of Digital Marketing (Organic SEO Focus)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly focusing on organic SEO. Use specific examples of past successes and metrics to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also shows your passion for the aviation industry and how you can contribute to FlyingCrews.com’s mission. Be sure to mention any relevant projects or achievements.
Showcase Your SEO Knowledge: In your application, include specific SEO strategies you've implemented in the past. Discuss your familiarity with tools like Google Analytics and SEMrush, and how you've used them to drive organic growth.
Highlight Community Engagement Experience: Since community building is key for this role, mention any experience you have in engaging with online communities or managing social media platforms. Provide examples of how you've fostered interaction and built relationships in previous roles.
How to prepare for a job interview at Air Aviator
✨Showcase Your SEO Expertise
Be prepared to discuss your hands-on experience with organic SEO. Highlight specific strategies you've implemented in the past, such as keyword research, on-page optimisation, and backlink acquisition. Use examples that demonstrate your ability to drive organic traffic and improve search engine rankings.
✨Demonstrate Content Strategy Skills
Since the role involves managing a content calendar, come ready to share your approach to developing and executing a content strategy. Discuss how you ensure content is not only SEO-optimised but also engaging for the target audience. Mention any tools or methodologies you use to track content performance.
✨Engagement and Community Building
Prepare to talk about your experience with organic social media engagement. Share examples of how you've built communities around brands, particularly on platforms like LinkedIn. Discuss any interactive content you've created and how it has driven engagement and conversation.
✨Analytical Mindset
The role requires strong analytical skills, so be ready to discuss how you use web analytics tools to track performance. Talk about key metrics you focus on and how you derive actionable insights from data to inform your SEO strategies. This will show your data-driven approach to digital marketing.
