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- Tasks: Lead our digital marketing with a focus on organic SEO to boost our online presence.
- Company: Join FlyingCrews.com, a dynamic platform connecting aviation professionals with top job opportunities worldwide.
- Benefits: Enjoy a competitive salary, remote work options, and a supportive, innovative culture.
- Why this job: Be at the forefront of digital growth in aviation, shaping strategies that make a real impact.
- Qualifications: Bachelor's degree in Marketing or related field; proven SEO expertise and strong analytical skills required.
- Other info: This role offers a unique chance to define our organic marketing strategy for a global audience.
The predicted salary is between 36000 - 60000 £ per year.
Company: FlyingCrews.com (Powered by AlfaBloggers)
Location: Hybrid/Remote
About Us
FlyingCrews.com, operating under the AlfaBloggers brand, is a rapidly expanding digital platform dedicated to fostering global aviation careers. Our core mission is to bridge the gap between talented aviation professionals and premier job opportunities across key international markets, including the US, UK, Canada, Australia, New Zealand, and the UAE. We are committed to building a robust, value-driven online community that supports and empowers individuals within the aviation sector.
Position Overview
We are seeking a Head of Digital Marketing with a specialized focus on Organic SEO to significantly enhance our global digital presence and drive sustainable growth. This pivotal role requires an individual who is not only a strategic thinker but also possesses deep, hands-on expertise in all facets of organic search, content optimization, and community engagement. You will be instrumental in developing and executing strategies that maximize our organic reach, improve search engine rankings, and attract a highly relevant audience without reliance on paid advertising.
Key Responsibilities & Tasks:
- Organic Content & On-Page Optimization
- Comprehensive Content Strategy: Develop and manage a robust content calendar, ensuring a consistent flow of high-quality, relevant, and SEO-optimized content across all platforms.
- Text Optimization: Lead the strategy and implementation for optimizing all website text, blog posts, and other written content for improved readability, user engagement, and higher search engine rankings.
- Image & Visual Optimization: Ensure all website images, digital posters, and visual content are meticulously optimized for quality, loading speed, and search engine visibility.
- Internal Linking Structure: Strategically plan and implement an effective internal linking structure to enhance content discoverability, improve site navigation, and distribute link equity across relevant pages.
- SEO Leadership: Lead the entire SEO function, encompassing in-depth keyword research, technical SEO audits and implementation, on-page SEO best practices, and sophisticated off-page link-building strategies.
- High-Quality Backlink Acquisition: Develop and execute proactive strategies to identify, outreach to, and acquire high-quality, relevant backlinks from authoritative aviation and career-related websites.
- Directory & Submission Management: Manage strategic submissions of our website to highly relevant and authoritative industry directories, search engines, and specialized platforms.
- Citation Building & Google My Business (GMB) Optimization: Develop and execute comprehensive strategies for building consistent and accurate online citations across various platforms.
- Content Indexing Acceleration: Utilize appropriate ping submission sites and other techniques to accelerate the indexing of new content by search engines.
- Authoritative Platform Engagement: Explore and manage submissions to relevant Wiki sites or other high-authority platforms.
- LinkedIn Thought Leadership: Develop and publish engaging, authoritative articles and long-form content on LinkedIn.
- LinkedIn Engagement Strategy: Drive organic engagement on LinkedIn through strategic content sharing and active participation in relevant groups.
- Interactive Content: Create and manage interactive elements like LinkedIn polls to gather insights and boost audience interaction.
- Holistic Social Media Presence: Oversee the organic content calendar and engagement strategy across other relevant platforms.
- Industry Classifieds & Listings: Manage and optimize our organic presence on relevant aviation industry classified ad platforms and job listing sites.
- E-Classified & Niche Listings: Strategize and optimize our listings on specialized e-classified and niche career platforms.
- Organic CTA Optimization: Design, rigorously test, and continually optimize effective Call-to-Action (CTA) elements within organically driven content.
- ATS Readability (Content Perspective): Ensure our organic content and job postings are optimized for ATS readability.
- Organic Performance Analytics: Track and analyze key organic KPIs using advanced web analytics tools.
- Linktree Optimization: Manage and optimize our Linktree or similar consolidated link platforms.
- VCard & Digital Business Presence: Ensure accurate and optimized VCard information and a strong digital business presence.
Qualifications:
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- SEO Expertise: Proven, demonstrable expertise in all aspects of organic SEO.
- Content Marketing Acumen: Strong understanding and practical experience with content marketing principles.
- Analytics Proficiency: Strong understanding and hands-on experience with web analytics tools.
- Backlink Strategy: Demonstrable experience in developing and executing successful backlink acquisition strategies.
- Communication Skills: Excellent written and verbal communication skills.
- Strategic & Tactical: Ability to think strategically to identify opportunities and execute tactically.
- Analytical & Data-Driven: Strong analytical skills with a meticulous approach to interpreting data.
- Industry Trends: Up-to-date with the latest trends, algorithm changes, and best practices in SEO and broader digital marketing.
What AlfaBloggers Offers:
- A challenging and rewarding role at the forefront of organic digital growth in a fast-paced environment.
- The unique opportunity to build, lead, and define the organic marketing strategy for a high-potential global platform.
- Competitive salary and benefits package.
- A highly collaborative, supportive, and innovative work culture that values initiative and expertise.
Head of Digital Marketing (Organic SEO Focus) employer: Air Aviator
Contact Detail:
Air Aviator Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing (Organic SEO Focus)
✨Tip Number 1
Familiarise yourself with the latest trends in organic SEO and digital marketing. Follow industry leaders on platforms like LinkedIn and Twitter to stay updated on best practices and algorithm changes that could impact your strategies.
✨Tip Number 2
Engage with relevant online communities and forums related to aviation and digital marketing. This will not only help you build a network but also give you insights into the specific challenges and opportunities within the industry.
✨Tip Number 3
Showcase your expertise by creating and sharing your own content on platforms like LinkedIn. Write articles or posts about successful SEO strategies you've implemented, which can demonstrate your knowledge and attract attention from potential employers.
✨Tip Number 4
Prepare for interviews by developing a portfolio of your past work in SEO and digital marketing. Include case studies that highlight your successes in improving organic search rankings and driving traffic, as this will provide concrete evidence of your capabilities.
We think you need these skills to ace Head of Digital Marketing (Organic SEO Focus)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in organic SEO and digital marketing. Use specific examples of past successes, such as improved search rankings or successful content strategies, to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and the aviation industry. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with content optimisation and community engagement.
Showcase Your Analytical Skills: Include specific metrics and analytics tools you have used in previous roles. Mention how you tracked organic performance and made data-driven decisions to improve SEO outcomes, as this is crucial for the role.
Highlight Your Leadership Experience: Since this is a Head of Digital Marketing position, emphasise any leadership roles you've held. Discuss how you have led teams or projects, particularly in developing and executing SEO strategies, to showcase your ability to drive results.
How to prepare for a job interview at Air Aviator
✨Showcase Your SEO Expertise
Be prepared to discuss your hands-on experience with organic SEO. Highlight specific strategies you've implemented in the past, such as keyword research, on-page optimisation, and backlink acquisition. Use examples that demonstrate measurable results to showcase your impact.
✨Demonstrate Content Strategy Skills
Since the role involves developing a comprehensive content strategy, come equipped with examples of content calendars you've created or managed. Discuss how you ensure content is SEO-optimised and engaging, and be ready to share insights on how you measure content performance.
✨Engage with Industry Trends
Stay updated on the latest trends in SEO and digital marketing. Be ready to discuss recent algorithm changes or new tools that can enhance organic reach. This shows your passion for the field and your commitment to continuous learning, which is crucial for this role.
✨Prepare Questions About Their Digital Presence
Research FlyingCrews.com and prepare insightful questions about their current digital marketing strategies. Ask about their challenges in organic SEO or community engagement. This not only demonstrates your interest in the company but also your strategic thinking capabilities.
