At a Glance
- Tasks: Lead user acquisition strategies and optimise campaigns across multiple channels.
- Company: Join a fast-growing, innovative company on a mission to revolutionise resource planning.
- Benefits: Enjoy top-tier health insurance, annual bonuses, and free meals at the office.
- Other info: Dynamic work environment in Lisbon with opportunities for relocation support.
- Why this job: Be part of a creative team shaping AI-driven solutions that empower users globally.
- Qualifications: 4+ years in user acquisition or performance marketing with strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
About Air Apps
At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide. Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe. Join us on this journey to redefine resource management—and change lives along the way.
The Role
As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals. This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.
Responsibilities
- Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
- Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
- Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
- Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
- Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
- Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
- Strong analytical, strategic thinking, and communication skills.
What benefits are we offering?
- Apple hardware ecosystem for work.
- Annual Bonus
- Top-tier Health and Life Insurance for peace of mind.
- Transportation Budget to support your commute needs.
- Coverflex benefits package for meal allowances, well-being, and more.
- Childcare support.
- Air Conference - an opportunity to meet the team, collaborate, and grow together.
- Pension Fund to support your long-term financial planning.
- Urban Sports Club membership to keep you active.
- Meals 100% free at the hub.
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
User Acquisition Specialist employer: Air Apps
At Air Apps, we pride ourselves on being an innovative and dynamic employer that values creativity and collaboration. Our Lisbon office offers a vibrant work culture with top-tier health benefits, a supportive transportation budget, and a unique Coverflex package to enhance your well-being. With a strong commitment to employee growth and a focus on diversity and inclusion, we provide an environment where you can thrive while contributing to groundbreaking AI-driven solutions.
StudySmarter Expert Advice🤫
We think this is how you could land User Acquisition Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects related to user acquisition. This gives you a chance to stand out and demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching Air Apps and understanding their mission. Tailor your answers to show how your experience aligns with their goals, especially in performance marketing and user acquisition strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Air Apps family.
We think you need these skills to ace User Acquisition Specialist
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for user acquisition and performance marketing shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about the opportunity to help us change how people plan and work.
Tailor Your CV:Make sure your CV is tailored to the role of User Acquisition Specialist. Highlight your relevant experience with ad platforms and analytics tools, and don’t forget to mention any successful campaigns you've managed. We love seeing how your skills align with our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for Air Apps. Share specific examples of your past successes in user acquisition and how you can contribute to our goals. Keep it engaging and personal—let us get to know you!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and really interested in joining our team at Air Apps!
How to prepare for a job interview at Air Apps
✨Know Your Stuff
Before the interview, dive deep into Air Apps' mission and products. Familiarise yourself with their AI-powered Personal & Entrepreneurial Resource Planner and think about how your skills in user acquisition can contribute to their goals. This shows genuine interest and helps you connect your experience to their needs.
✨Showcase Your Successes
Prepare specific examples of past campaigns you've managed, focusing on metrics like CPI, CPA, and LTV. Be ready to discuss what strategies worked, what didn’t, and how you adapted. This will demonstrate your analytical skills and ability to drive results, which are crucial for the role.
✨Be Ready to Collaborate
Since the role involves cross-functional collaboration, think of examples where you've successfully worked with other teams. Highlight your communication skills and how you’ve aligned marketing strategies with product launches or seasonal promotions. This will show that you can thrive in a dynamic environment.
✨Ask Insightful Questions
Prepare thoughtful questions about Air Apps’ current user acquisition strategies and future plans. This not only shows your enthusiasm but also gives you insight into their operations. For instance, ask about their approach to testing new channels or how they measure success in their campaigns.
