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For Companies At a Glance
- Tasks: Lead strategies to boost app visibility and user acquisition in the Apple App Store.
- Company: Join a family-founded tech company on a mission to revolutionise resource planning.
- Benefits: Enjoy top-tier health insurance, free meals, and a supportive work environment.
- Other info: Dynamic onsite role in Lisbon with excellent career growth opportunities.
- Why this job: Be part of an innovative team shaping AI-driven solutions that impact millions.
- Qualifications: 3+ years in ASO or mobile growth marketing with strong analytical skills.
The predicted salary is between 50000 - 70000 ÂŁ per year.
About Us
At Air Apps, we believe in thinking bigger and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2017 and now with offices in both Lisbon and San Francisco, we’ve remained self-funded while reaching over 100 million downloads worldwide. Our long‑term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe. Join us on this journey to redefine resource management and change lives along the way.
This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross‑functional teams in person and contribute to a dynamic and fast‑paced environment. We are open to support with relocation efforts.
About the Role
We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you’ll lead strategies to improve visibility, discoverability, and conversion in the Apple App Store. You’ll leverage keyword research, creative testing, and data‑driven insights to drive user acquisition and retention through organic channels. This role is perfect for someone who is passionate about mobile growth, detail‑oriented, and excited to optimize across multiple apps that reach millions of users worldwide.
Responsibilities
- Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
- Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.
- Analyze app store performance metrics and provide actionable insights.
- Monitor competitors and market trends to identify opportunities for growth.
- Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives.
- Stay on top of platform updates, industry best practices, and emerging ASO tools.
Requirements
- Around 3+ years of experience in ASO or mobile growth marketing.
- Strong understanding of app store ecosystems (Apple App Store, Google Play).
- Experience with ASO and analytics tools (App Annie, Sensor Tower, Data.ai, etc.).
- Data‑driven mindset with the ability to turn insights into action.
- Excellent communication and collaboration skills.
- Enthusiasm for AI, productivity, and digital tools.
- Based in Lisbon (onsite role).
What benefits do we offer?
- Apple hardware ecosystem for work.
- Annual Bonus
- Top‑tier Health and Life Insurance for peace of mind.
- Transportation Budget to support your commute needs.
- Coverflex benefits package for meal allowances, well‑being, and more.
- Childcare support.
- Air Conference - an opportunity to meet the team, collaborate, and grow together.
- Pension Fund to support your long‑term financial planning.
- Urban Sports Club membership to keep you active.
- Meals 100% free at the hub.
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
ASO Specialist in London employer: Air Apps
Contact Detail:
Air Apps Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ASO Specialist in London
✨Tip Number 1
Get to know the company inside out! Research Air Apps, their mission, and their products. This way, when you walk into that interview, you can show them you’re not just another candidate – you’re genuinely excited about what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can go a long way in making you memorable and might even get you a referral!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the ASO role and be ready to share specific examples of your past successes. Practice makes perfect, so run through some mock interviews with friends.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you fresh in their minds and shows your enthusiasm for the position. Plus, it’s a great chance to reiterate why you’d be a perfect fit for the team.
We think you need these skills to ace ASO Specialist in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for mobile growth and ASO shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about the opportunity to make a difference in the app store landscape.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in ASO and mobile growth marketing. We love seeing how your skills align with our mission, so don’t hold back on showcasing your achievements!
Be Data-Driven: Since we’re all about insights and analytics, include specific examples of how you've used data to drive results in your previous roles. This will show us that you have the analytical mindset we’re looking for in an ASO Specialist.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of our team!
How to prepare for a job interview at Air Apps
✨Know Your ASO Stuff
Make sure you brush up on your App Store Optimization knowledge. Familiarise yourself with the latest trends, tools like App Annie and Sensor Tower, and be ready to discuss how you've used them in past roles. This shows you're not just a fan of ASO but that you live and breathe it!
✨Show Off Your Data Skills
Since this role is all about data-driven insights, come prepared with examples of how you've turned data into actionable strategies. Bring specific metrics or case studies from your previous work that demonstrate your impact on app visibility and conversion rates.
✨Collaborate Like a Pro
Air Apps values teamwork, so be ready to talk about how you've worked with cross-functional teams in the past. Share stories that highlight your communication skills and how you’ve aligned ASO strategies with broader marketing initiatives.
✨Be Passionate About AI and Growth
Express your enthusiasm for AI and mobile growth during the interview. Share your thoughts on how these elements can shape the future of resource management. Showing genuine passion can set you apart and align you with Air Apps' mission to innovate.