At a Glance
- Tasks: Lead exciting digital marketing campaigns and optimise strategies for maximum impact.
- Company: Join a fast-growing, innovative company on a mission to revolutionise resource planning.
- Benefits: Enjoy top-tier health insurance, free meals, and an Apple hardware ecosystem for work.
- Other info: Dynamic, inclusive workplace with opportunities for personal and professional growth.
- Why this job: Be part of a creative team shaping the future of AI-driven solutions.
- Qualifications: 4+ years in digital marketing with strong skills in SEO, SEM, and performance marketing.
The predicted salary is between 40000 - 50000 £ per year.
About Air Apps
At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide. Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe. Join us on this journey to redefine resource management—and change lives along the way.
The Role
As a Digital Marketing Manager at Air Apps, you will be responsible for planning, executing, and optimizing online marketing campaigns across multiple channels. You will oversee SEO, SEM, paid advertising, and digital content strategies to drive traffic, engagement, and conversions. This role requires a data-driven mindset, expertise in performance marketing, and the ability to create compelling digital campaigns that maximize ROI. This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
- Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
- Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
- Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
- Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
- Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.
- Manage email marketing campaigns and customer acquisition funnels.
- Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
- Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.
Requirements
- Around 4+ years of experience in digital marketing, performance marketing, or growth marketing.
- Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
- Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies.
- Hands‑on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).
- Knowledge of A/B testing, landing page optimization, and marketing automation tools.
- Ability to analyze campaign data and optimize ad spend for ROAS and CAC.
- Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus.
- Strong copywriting skills for ad creatives, landing pages, and social media campaigns.
- Ability to work in a fast‑paced, data‑driven environment with cross‑functional teams.
What benefits are we offering?
- Apple hardware ecosystem for work.
- Annual Bonus.
- Top‑tier Health and Life Insurance for peace of mind.
- Transportation Budget to support your commute needs.
- Coverflex benefits package for meal allowances, well‑being, and more.
- Childcare support.
- Air Conference - an opportunity to meet the team, collaborate, and grow together.
- Pension Fund to support your long‑term financial planning.
- Urban Sports Club membership to keep you active.
- Meals 100% free at the hub.
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Digital Marketing Manager employer: Air Apps
At Air Apps, we pride ourselves on being an innovative and dynamic employer that values creativity and collaboration. Our Lisbon office offers a vibrant work culture with top-tier health benefits, a supportive transportation budget, and a unique Coverflex package to enhance your well-being. With a strong commitment to employee growth and a focus on diversity and inclusion, we provide an environment where you can thrive while contributing to groundbreaking AI-driven solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing campaigns, SEO strategies, and any successful projects. This gives you a chance to demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching Air Apps thoroughly. Understand their mission, products, and recent developments. Tailor your answers to show how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Air Apps.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see how your passion aligns with our mission at Air Apps. Share specific examples of campaigns you've worked on that made a difference.
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with SEO, SEM, and performance marketing. We love seeing how your skills can directly contribute to our goals, so don’t hold back!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for Air Apps. Be creative and engaging—show us your personality! Mention how you can help us push the boundaries of AI-driven solutions in resource management.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Air Apps
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around SEO, SEM, and PPC. Be ready to discuss specific campaigns you've managed and the results they achieved. This shows you're not just familiar with the concepts but have practical experience.
✨Showcase Your Data-Driven Mindset
Air Apps is looking for someone who can analyse campaign performance metrics. Prepare examples of how you've used data to optimise campaigns in the past. Bring along any reports or insights you've generated to demonstrate your analytical skills.
✨Be Creative with Your Ideas
As a Digital Marketing Manager, creativity is key. Think about innovative campaign ideas you could bring to Air Apps. Share these during the interview to show that you can think outside the box and contribute to their mission of redefining resource management.
✨Understand Their Brand and Culture
Do your homework on Air Apps and their products. Familiarise yourself with their mission and values, and be prepared to discuss how your personal values align with theirs. This will help you connect with the interviewers and show that you're genuinely interested in being part of their team.
