Head of Viral Social (UGC & Clippers) at AIOS — Remote, $200k-$400k/yr + 0.15%-0.50% in London

The opportunity as Head of Viral Social (UGC & Clippers) involves leading Viral Socials at AIOS, fully owning the system that turns UGC into predictable viral reach across TikTok, Instagram, Facebook, and creator‑led channels. Your fundamental role is to engineer attention at scale by building a repeatable virality engine that consistently turns short‑form content into high‑volume reach, engagement, and brand awareness.

You’ll own the entire UGC virality system end‑to‑end: sourcing creators, managing output quality, building AI‑assisted workflows, coordinating clippers and editors, optimizing publishing cadence, and expanding distribution. You’ll nail building out repost ecosystems, meme pages, creator partnerships, and emerging formats.

You’ll design feedback loops between content creation, distribution, and performance, rapidly testing hooks, formats, narratives, and posting strategies to identify what spreads. You’ll then scale “winners” aggressively.

You’ll work closely with our Creative and Performance teams to turn social media into a scalable acquisition channel while maintaining quality and compliance. Success in this role means building one of the highest‑performing organic growth engines in consumer health, making all AIOS brands impossible to ignore online.

This is a full‑time, fully remote role, and you’ll work mostly async in the timezone of your choice. You must be around until midday Pacific Time every weekday to have enough crossover with the team. This is a senior role, reporting directly to our VP Growth and working closely with our CEO.

Key responsibilities:

• Own the viral content engine: Orchestrate a new system to improve viral social content across Fella and Bolt, ensuring content is optimized for reach while remaining compliant.
• Scale UGC and creator supply: Build and manage a structured pipeline of both creators and content outputs, ensuring a consistent flow of high‑performing UGC.
• Architect Distribution: Create and coordinate a network of clippers, meme pages, repost accounts, and creator partners to amplify reach beyond just owned channels.
• Run the creative performance loop: Constantly analyze performance, identifying winning patterns and feeding insights back into content creation and distribution.
• Scale winners: Unearth repeatable viral formats, then systematically scale them across creators, channels, and distribution paths.
• Manage community and engagement: Actively drive engagement across comments, shares, tags, and DMs to amplify reach and strengthen content performance.

KPIs:

• Primary KPI: Organic Branded Views on IG/TT/FB (last 30d) = 2,544,013; Target = 40M; Base = 10M; Stretch = 150M
• Secondary KPI: Organic Branded CPM (last 30d) = £4.62; Target = £1.00; Base = £2.50; Stretch = £0.50

Need to have:

• Experience: 4+ years in social media, UGC, creator marketing, or viral content at high‑growth brands or startups.
• Viral Taste: Instinctively understand hooks, pacing, retention, captions, relatability, controversy, and platform‑native behaviour.
• Analysis: Obsessed with performance, constantly testing creators, hooks, formats, posting strategies, and distribution channels.
• UGC & Creator Operations: Know how to source creators, brief them effectively, manage deliverables, give actionable feedback, and build scalable UGC systems.
• Founder vibes: Operate like a founder, proactively identifying opportunities and treating all social channels like growth engines.
• Strategy: Balance execution with long‑term thinking, understanding platform shifts and audience psychology.
• Brand & Compliance Balance: Understand that in health and weight‑loss content, virality alone is not enough.

Nice to have:

• Systems Thinking: Build systems that produce repeatable virality.
• High Agency: Move fast in ambiguity, learn quickly, and execute without needing structure or direction.
• Category Insight (GLP‑1 / Health Content): Understand the psychology of transformation, weight loss, and GLP‑1 content.
• Creator Instincts: Deeply understand short‑form content dynamics across TikTok, Instagram, and Facebook.
• Distribution: Understand how to extend reach beyond owned channels through clippers, meme pages, repost networks, and creator ecosystems.
• Paid Social Awareness: Identify winning organic creatives and understand how they translate into scalable paid performance.
• AI & Content Systems: Use AI and tooling to accelerate ideation, editing, and content iteration.
• Community: Understand how engagement compounds virality by building active audiences.
• Hiring: Have a high talent bar and can identify elite internet‑native creators, editors, and operators.

Compensation & Benefits:

You get paid above market salary and early‑stage equity, so you get really rich if we nail this. Compensation: $200k‑$400k/yr + 0.15%‑0.50% equity.

Benefits:

• Healthcare: Comprehensive medical insurance (if appropriate).
• Remote: Our team is fully distributed across the world and functions fully remotely.
• Personal development: Budget for books, courses, coaching.
• Personal wellness: Budget for gym, health apps.
• GLP‑1s: Free membership with a clinic offering GLP‑1s.
• Health coaching: Free weekly health coaching.
• Work coaching: Free weekly work coaching.
• Equipment: Macbook & work‑from‑home equipment provided as needed.