At a Glance
- Tasks: Lead a dynamic team to drive growth for innovative consumer biotech brands.
- Company: Join Aios Medical, a fast-growing startup revolutionising healthcare with AI.
- Benefits: Enjoy a competitive salary, remote work, and wellness perks.
- Other info: Be part of a mission-driven team aiming for 1 million customers by 2027.
- Why this job: Make a real impact in the healthcare industry while shaping the future of consumer biotech.
- Qualifications: 5+ years in growth leadership at a high-growth D2C company.
The predicted salary is between 144000 - 240000 £ per year.
Our overarching mission is to accelerate the mass-market global adoption of consumer biotech products so every human can live at least 100 healthy years. Our immediate focus is excess bodyweight. We are accelerating the global take-up of GLP-1 medications by increasing their accessibility to help solve obesity worldwide. To do that, we’re building an AI-powered clinical operating system: ClinicOS. ClinicOS makes it effortless for consumer brands to easily offer direct-to-patient healthcare, globally.
We work with external Brand Partners, as well as using this infrastructure to scale our own internal consumer healthcare brands. Since we launched Fella Health in the US in June 2021, Fella has positioned itself as no-nonsense weight loss for busy bigger guys. Today, we operate multiple brands across the US & UK — our two biggest are Fella Health (US & UK) and Bolt Pharmacy (UK). Our infrastructure will have served 100 million patients worldwide by 2035. We’ll then use that direct-to-patient infrastructure to serve next-gen biotech products at-scale to increase the proportion of humans living at least 100 healthy years.
In so doing, we’ll become the world’s first trillion dollar healthcare company. How far along are we? We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >40x since Aug 2023. We’re serving >40k customers with high NPS. We’re >$50M/yr revenue. We’ve been cashflow positive for >24mo. We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.
We’re backed by top healthcare & consumer investors:
- Global Founders Capital
- AngelList Early Stage Fund
- BrandProject
You can read more about working with us here: Working at Aios Medical.
As VP Consumer Growth at Aios Medical, your fundamental role is to nail a profitable growth machine for our consumer brands. I expect ~10x growth in 2026. You’ll lead a team which is rapidly scaling a robust, low-CAC growth engine that adapts to market changes. Our growth strategy must remain at the frontier of the rapidly changing global consumer obesity market and we need an A* team to execute. You’ll lead us to 1M customers and beyond.
This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice — as long as you’re around until midday Pacific Time every weekday. You’ll have flex in your calendar for kids if you have them — many of our team have kids so we’re kid-friendly. This is a very senior role. You’ll report directly to me, Richie :) (our CEO). I’m intense, so you’ll also be intense. You’ll work long days and regularly work weekends. You’ll work most closely with me, our Head of Paid Media (Dave Lane) who’s built our growth machine since 2021, and the rest of the Growth team. You’ll lead everything in Growth, so the whole existing Growth team will report to you.
Key responsibilities
- Overall: Lead an A* team which is rapidly scaling a robust, low-CAC growth engine that adapts to market changes so we can profitably acquire 1 million customers by 2027.
- Strategy: Our growth strategy must remain at the frontier of the rapidly changing consumer obesity market and we need an A* team to execute.
- Analytics: Tooling is changing rapidly & our numbers drive our decision making. You’ll own the decision on what stack to use and guide its implementation.
- Brand: You’ll own our brand strategy, brand identity, and creative direction.
- Ads + CRO + Creative: You’ll lead the Ads team which creates ad campaigns with superb creative that convert at low CAC across multiple channels.
- Affiliates: Once a funnel works, you’ll lead the Affiliates team to open that up to affiliates on a CPA model.
- Lifecycle: You’ll lead the Lifecycle team nurturing leads to convert via personalized journeys.
- Advocacy: You’ll lead the Advocacy team channeling happy customers into brand advocates.
- SEO/GEO: AI-powered SEO works. GEO is a rapidly expanding blue ocean. You’ll rapidly scale up this team’s work.
- Unhinged Social: Power laws dominate on social, and unhinged wins. You’ll grok the zeitgeist and lead the Social team to generate hype.
KPIs
- Monthly Active Patients/Subscribers End of November 2025 = ~35k Target for end of 26Q4 = ~350k (~10x/yr)
- Annual Global Revenue End of November 2025 = ~$75M Target for end of 26Q4 = ~$750M (~10x/yr)
Need to have
- Experience: You have 5+ years leading growth at a high-growth D2C company, with clear ownership scaling past $100M/yr.
- Performance: You must deeply grok the 2025 paid media landscape.
- Analytics: You’re maniacal about your metrics.
- Brand: You’re superb at brand.
- Trenches: You don’t hesitate to get your hands dirty in the trenches.
- Strategy: You’re excellent in the trenches but you’re also the general at 30,000 ft deciding where to move the troops.
- Hiring: You hate incompetence as much as me.
- Excellence: You’re annoyingly capable at meta skills.
Nice to have
- Agentic: You’re a doer.
- Systems: You think in and build out systems.
- Figure it out: You’re likely one of those timeless people that could be dropped anywhere in the world, in any century, and you’d figure it out.
You get paid above market salary and you get early stage equity, so you get really rich if we nail this.
Compensation: $200k-$400k/yr + 0.2%-1.0%
Benefits: Comprehensive medical insurance, remote work, personal wellness budget, free membership with a clinic offering GLP-1s, free biweekly health coaching, free biweekly work coaching, Macbook & work-from-home equipment provided as needed.
Seniority level: Executive
Employment type: Full-time
Job function: Marketing and Sales
Industries: Medical Practices
VP Consumer Growth at Aios Medical — Remote, $200k-$400k/yr + 0.2%- 1.0% employer: Aios Medical (Fella Health)
Contact Detail:
Aios Medical (Fella Health) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Consumer Growth at Aios Medical — Remote, $200k-$400k/yr + 0.2%- 1.0%
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or through mutual connections. A personal introduction can make all the difference when you're aiming for a senior role like VP Consumer Growth.
✨Tip Number 2
Prepare for interviews by diving deep into Aios Medical's mission and products. Show us you understand the consumer biotech landscape and how you can drive growth. Tailor your pitch to highlight your experience in scaling brands.
✨Tip Number 3
Don’t just talk numbers; bring data to the table! Be ready to discuss your past successes with metrics that matter. We love candidates who can back up their claims with solid analytics and a clear growth strategy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of our mission to revolutionise healthcare.
We think you need these skills to ace VP Consumer Growth at Aios Medical — Remote, $200k-$400k/yr + 0.2%- 1.0%
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through! We want to see your personality and passion for the role. Don’t just regurgitate your CV; tell us why you’re excited about Aios Medical and how you can contribute to our mission.
Tailor Your Application: Make sure to customise your application for the VP Consumer Growth role. Highlight your relevant experience in growth strategies and analytics, and show us how you can lead our team to success. We love seeing candidates who understand our goals and can align their skills with our needs.
Show Your Metrics Mastery: We’re all about data-driven decisions here at Aios. In your application, share specific examples of how you've used metrics to drive growth in previous roles. This will help us see your analytical mindset and how you can contribute to our ambitious targets.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Aios Medical (Fella Health)
✨Know Your Numbers
As a VP Consumer Growth, you'll need to be on top of your metrics. Before the interview, brush up on key performance indicators relevant to growth in the consumer biotech space. Be ready to discuss how you've used data to drive decisions and optimise campaigns in your previous roles.
✨Showcase Your Brand Savvy
This role requires a strong understanding of brand strategy. Prepare examples of how you've successfully positioned brands in the market, especially in high-growth environments. Think about how you can capture the zeitgeist and translate that into compelling creative direction.
✨Demonstrate Your Leadership Style
You'll be leading a team, so it's crucial to convey your leadership approach. Share specific instances where you've built high-performing teams and fostered a culture of excellence. Highlight your ability to motivate and guide your team through rapid changes in a startup environment.
✨Be Ready for Big Ideas
Aios Medical is looking for someone who isn't afraid to take big swings. Come prepared with bold ideas for growth strategies that align with their mission. Think outside the box and be ready to discuss how you would adapt to the rapidly changing landscape of the consumer obesity market.