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For Companies At a Glance
- Tasks: Lead digital strategies and shape the customer journey for a groundbreaking electric vehicle brand.
- Company: Join Jameel Motors and GAC in launching AION Auto UK, a leader in sustainable mobility.
- Benefits: Enjoy competitive pay, hybrid work, and health support while making an impact.
- Why this job: Be part of a revolutionary moment in the UK's transition to intelligent electric vehicles.
- Qualifications: 4+ years in digital marketing and CRM within the automotive industry.
- Other info: Fast-paced startup environment with opportunities for innovation and growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: Slough with hybrid working / regional travel required
Reports to: Marketing Director
About the Role
This role sits at the heart of an exciting new venture between Jameel Motors and GAC, established to introduce the AION range of intelligent electric vehicles to the UK market. As part of the launch team, you will help establish and grow AION Auto UK combining GAC’s cutting-edge EV innovation with Jameel Motors’ deep automotive expertise to deliver a new benchmark in electric mobility. You’ll play a key role in shaping the brand’s presence from the ground up — contributing to strategy, execution, and the creation of a customer experience that reflects the innovation, intelligence, and ambition behind AION.
Key Responsibilities
- Website, Digital and CRM Strategy Management: Develop and execute comprehensive website digital and CRM strategies for AION Auto UK.
- Customer Journey: Design and implement a customer journey roadmap from awareness to advocacy, ensuring a consistent, high-quality experience across every stage of the customer lifecycle.
- Support for Digital Marketing Initiatives: Driving lead conversion by developing content and optimising the website for online advertising campaigns, including paid media, SEO, SEM, social media and CRO.
- KPI Analysis and Optimisation: Monitor key digital performance indicators, prepare reports, providing and implementing improvements to digital performance.
- IT and CRM Solutions Support: Collaborate with IT to integrate and optimise CRM systems, ensuring a seamless customer journey and data-driven personalisation strategies.
- Personalised Marketing Communication: Develop and execute personalized content strategies based on CRM data and digital analytics.
- Cross Team Collaboration: Work closely with Marketing, Sales, Product, and Aftersales teams to align communications, campaigns, and service touchpoints.
- Retail Network Collaboration: Establish and maintain strong relationships with the retailer marketing teams, cascading the strategy and ensuring smooth implementation of the end-to-end customer journey in line with brand standards.
- Digital Project Management: Lead digital transformation projects, ensuring on-time delivery and optimal performance aligned with business objectives.
- Budget responsibility: Prepare and manage the budgets for website digital and CRM activities in this area, including appointment and management of agencies.
Candidate Profile
- Experience: Degree level or equivalent with strong experience (4+ years) in a similar role within the automotive industry, focusing on digital marketing and CRM.
- Industry Knowledge: Proven track record working with automotive brands (experience with sports or premium brands is a plus).
- Analytical Skills: Strong knowledge of KPI analysis tools (e.g., Google Analytics, Tableau, Power BI) with the ability to derive actionable insights.
- Website content and optimisation: Proven experience developing website content delivering tangible results for customer journey optimisation.
- CRM Expertise: Hands-on experience with CRM systems (e.g., Salesforce, Dynamics 365) and their integration with digital tools including segmentation, automation, and reporting.
- Technical Proficiency: Basic understanding of IT technologies supporting digital marketing (API integrations, marketing automation, UX/UI optimization).
- Soft Skills: Strong teamwork capabilities, proactive approach, goal-oriented mindset, excellent communication, and negotiation skills.
- Resilience: Comfortable working in a fast-paced, high-growth startup environment where innovation, adaptability, and self-direction are essential.
What We Offer
- Opportunity to lead the launch of a major new automotive brand in the UK market.
- The chance to shape the future of sustainable mobility in the UK.
- Competitive compensation package.
- Hybrid working model.
- Health and wellbeing support through our partnership with the automotive charity, Ben.
Website, Digital and CRM Manager employer: AION Auto UK
Contact Detail:
AION Auto UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website, Digital and CRM Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive and digital marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your experience in digital marketing and CRM. Include case studies of successful projects you've worked on, especially those related to customer journey optimisation. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand AION Auto UK’s mission and values, and think about how your skills align with their goals. Be ready to discuss how you can contribute to their digital strategy and customer experience right from the get-go!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the AION Auto UK team. So, get your application in and let’s make some waves in the electric vehicle market together!
We think you need these skills to ace Website, Digital and CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Website, Digital and CRM Manager. Highlight your experience in digital marketing and CRM, especially within the automotive industry. We want to see how your skills align with our mission at AION Auto UK!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about electric vehicles and how you can contribute to our brand's growth. Be sure to mention any relevant projects or achievements that showcase your expertise.
Showcase Your Analytical Skills: Since this role involves KPI analysis and optimisation, make sure to highlight your analytical skills. Share examples of how you've used tools like Google Analytics or Tableau to drive results in previous roles. We love data-driven decision-making!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing talent interested in joining our team at AION Auto UK!
How to prepare for a job interview at AION Auto UK
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing and CRM knowledge. Familiarise yourself with the latest trends in website optimisation, SEO, and customer journey mapping. Be ready to discuss how you've successfully implemented these strategies in your previous roles.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with KPI analysis tools like Google Analytics or Tableau. Have specific examples ready that demonstrate how you've used data to drive decisions and improve digital performance. This will show them you're not just a creative thinker but also data-driven.
✨Collaboration is Key
Since this role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your teamwork skills and how you've aligned different departments towards a common goal, especially in a fast-paced environment.
✨Passion for Electric Vehicles
Express your enthusiasm for the automotive industry, particularly electric vehicles. Research AION Auto UK and be ready to discuss how you can contribute to their mission of sustainable mobility. Showing genuine interest can set you apart from other candidates.