Public Relations Manager in Slough

This role sits at the heart of an exciting new venture between Jameel Motors and GAC, established to introduce the AION range of intelligent electric vehicles to the UK market. As part of the team, you will help establish and grow AION Auto UK, combining GAC’s cutting edge electric vehicle innovation with Jameel Motors’ deep automotive expertise to deliver a new benchmark in sustainable, intelligent mobility. This is more than a role in a new company; it is an opportunity to play a defining part in shaping how a new brand is launched, understood and trusted in the UK automotive market.

About the Role

As Public Relations Manager, you will lead how AION Auto UK is represented across the media, industry and public discourse. You will own the public relations strategy end to end, shaping brand narrative, managing media relationships and delivering high impact launches and events that build awareness, credibility and consideration. This is a hands-on role that blends strategic thinking with confident delivery. You will act as the brand’s lead storyteller and guardian of reputation, translating complex product and corporate messages into compelling narratives that resonate with media, partners, retailers and customers. Working closely with colleagues across Marketing, Sales, Product and senior leadership, you will ensure all external communications feel consistent, authentic and aligned to AION’s ambition.

Key Responsibilities

• Develop and lead comprehensive public relations strategies to build brand awareness, credibility and consideration across national, trade and regional media.
• Act as the primary contact for all media enquiries, managing press relationships and delivering timely, accurate and on brand responses.
• Oversee and manage external public relations agencies, setting clear briefs, objectives and performance measures, while proactively generating coverage through story development, interviews, briefings and thought leadership opportunities.
• Own brand messaging and narrative, ensuring consistency across all public relations materials, events and external communications, while safeguarding brand reputation through effective issues management.
• Plan and deliver public relations led events including product launches, press days, retailer events and media briefings, managing briefs, budgets, logistics and post event evaluation.
• Act as lead storyteller for the brand, crafting press releases, features, commentary and briefing materials when agency or external support is not required.
• Identify and manage strategic partnerships, sponsorships and industry opportunities that enhance brand visibility and credibility.
• Define public relations performance measures, produce regular reporting and use insights to continuously optimise strategy and outcomes.

Skills & Experience

• Proven experience in public relations management within the automotive or lifestyle sectors, with clear ownership of brand representation.
• Strong understanding of the UK media landscape, supported by established relationships with journalists, editors and industry commentators.
• Demonstrable experience managing public relations agencies to deliver measurable results across multiple channels.
• Hands on experience delivering public relations events, launches and media activations, from briefing through to evaluation.
• Excellent written and verbal communication skills, with the ability to tailor messaging for diverse audiences including media, retailers, partners and industry stakeholders.
• Confident stakeholder manager, comfortable operating in a fast paced, high growth environment with a high level of autonomy.

What We Offer

• Join the launch of a major new automotive brand in the UK.
• Play a visible role in shaping the future of sustainable mobility.
• Competitive compensation package, including life assurance, health cover and a salary sacrifice pension scheme.
• Hybrid working model.
• Health and wellbeing support through our partnership with the automotive charity BEN.