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Location : Slough with hybrid working / regional travel required Reports to: Marketing Director \\n\\n As part of the launch team, you will help establish and grow AION Auto UK combining GACs cutting-edge EV innovation with Jameel Motors deep automotive expertise to deliver a new benchmark in electric mobility. \\n\\n Youll play a key role in shaping the brands presence from the ground up contributing to strategy, execution, and the creation of a customer experience that reflects the innovation, intelligence, and ambition behind AION. \\n\\n Were looking for a Marketing and Communications Manager with automotive experience who will develop and implement a content and media strategy to drive awareness, consideration and customer acquisition for the AION brand.
This includes management of partner agencies to deliver on and offline creative campaigns (content and media) and media buying. The Marketing and Communications Manager is also responsible for partnerships and retail marketing creating a 360-plan (above and below the line). \\n\\n Marketing and Comms Plan: Create and implement a comprehensive marketing and communications plan aligned with AION Auto UK's business objectives and marketing strategy, focusing on brand awareness, lead generation, and customer acquisition.
\\n Brand Development : Establish and maintain a strong, consistent brand image across all platforms and materials, ensuring alignment with AION Autos values, mission, and market positioning. \\n Creative Direction: Develop all creative assets in line with the brand guidelines. \\n Content Creation: Produce compelling content tailored to different audiences, supporting both external communications and internal messaging.
\\n Budget: Prepare and manage the budgets for marketing and communications, including appointment and management of agencies \\n Brand Awareness : Deliver improvement on brand metrics including brand awareness, brand consideration and purchase intent \\n\\n Experience: Degree level or equivalent with strong experience in marketing and communications roles, with at least four years in management of these activities, ideally within the automotive, mobility, tech, or startup sectors. Leadership skills: selecting and managing agencies, including writing briefs for creative and media, and critiquing responses. Hands-on management of agencies, through influence and experience to deliver outcomes within time and budget plans.
\\n Brand Growth: Proven track record in building, launching, and evolving brand identity and messaging across multiple platforms and audiences. \\n Soft Skills: Strong teamwork capabilities, proactive approach, goal-oriented mindset, excellent communication, and negotiation skills. \\n Opportunity to lead the launch of a major new automotive brand in the UK market.
\\n Competitive compensation package. \\n Hybrid working model \\n Health and wellbeing support through our partnership with the automotive charity, Ben. \\n\\n#
Marketing Communications Manager - Digital employer: AION Auto UK
Contact Detail:
AION Auto UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Communications Manager - Digital
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in marketing and communications. Include case studies of successful campaigns you've managed, especially those related to brand awareness and customer acquisition. This will give you an edge when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand positioning and think about how you can contribute to their marketing strategy. Bring fresh ideas to the table during your interview – they’ll love your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you a better chance. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Marketing Communications Manager - Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Communications Manager role. Highlight your automotive experience and any relevant campaigns you've worked on. We want to see how your skills align with our goals at AION Auto UK!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how you can contribute to our brand's growth. Be sure to mention specific strategies or ideas you have in mind for AION.
Showcase Your Creative Side: As a Marketing Communications Manager, creativity is key! Include examples of past creative campaigns you've led or contributed to. We love seeing innovative ideas that could help shape AION's brand presence.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at AION Auto UK
✨Know Your Brand Inside Out
Before the interview, dive deep into AION Auto UK's brand values, mission, and market positioning. Understand their innovative approach to electric mobility and be ready to discuss how your experience aligns with their goals.
✨Showcase Your Creative Flair
Prepare examples of past campaigns you've managed, especially in the automotive or tech sectors. Be ready to discuss your creative process and how you developed content that resonated with different audiences.
✨Demonstrate Leadership Skills
Highlight your experience in managing agencies and leading teams. Share specific instances where you successfully influenced outcomes and delivered projects on time and within budget.
✨Ask Insightful Questions
Prepare thoughtful questions about AION's marketing strategy and future plans. This shows your genuine interest in the role and helps you gauge if the company is the right fit for you.