At a Glance
- Tasks: Lead exciting digital marketing campaigns in the travel industry and drive brand growth.
- Company: Join a dynamic travel company with a collaborative and supportive culture.
- Benefits: Enjoy hybrid working, competitive salary, and a chance to shape digital marketing.
- Other info: Opportunity for career growth in a vibrant team.
- Why this job: Make an impact in a fast-paced environment while exploring your creativity.
- Qualifications: Proven digital marketing experience and strong leadership skills required.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a results-driven Marketing Manager with a strong digital skillset to join a growing travel/tour operator business. This role will be responsible for planning, executing, and optimising multi-channel marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will combine creativity with data-driven decision-making and have experience working in a fast-paced, customer-focused environment.
Key Responsibilities
- Develop and deliver integrated marketing campaigns across digital and offline channels
- Lead digital marketing activity, including paid media (PPC, display, social), SEO, email marketing, and website optimisation
- Analyse campaign performance and customer data to drive continuous improvement and ROI
- Manage and optimise the company website, ensuring strong UX, conversion rates, and SEO performance
- Collaborate with sales, product, and commercial teams to align marketing activity with business objectives
- Oversee content strategy, including social media, blogs, and customer communications
- Manage relationships with external agencies and partners
- Monitor market trends, competitor activity, and customer insights within the travel sector
- Support brand development and ensure consistency across all marketing channels
- Manage marketing team, budgets and report on performance against KPIs
Key Requirements
- Proven experience in a Marketing Manager or Senior Digital Marketing role
- People management experience, oversight on a team of 5-7 people
- Strong digital marketing expertise across paid media, SEO, CRM/email, and analytics
- Experience using tools such as Google Analytics, Google Ads, Meta Ads Manager, and CRM platforms
- Data-driven mindset with strong analytical and reporting skills
- Experience managing budgets and delivering measurable ROI
- Excellent communication and stakeholder management skills
- Ability to manage multiple projects in a fast-paced environment
Desirable
- Experience within the travel industry, tour operator, or leisure sector
- Knowledge of customer journey mapping and lifecycle marketing
- Experience with marketing automation platforms
- Familiarity with booking systems or e-commerce platforms
What We Offer
- Hybrid working model (London or Birmingham base)
- Competitive salary and benefits package
- Opportunity to shape and grow digital marketing in a dynamic travel business
- Collaborative and supportive team environment
Salary £40,000 - £50,000 depending on experience.
Marketing Manager (Travel industry) in Birmingham employer: Ainsley Reid International Limited
Join a dynamic travel business that values creativity and data-driven decision-making, offering a collaborative and supportive team environment. With a hybrid working model based in London or Birmingham, you will have the opportunity to shape and grow digital marketing strategies while enjoying a competitive salary and benefits package. This role not only allows for professional growth but also fosters a culture of innovation and teamwork, making it an excellent employer for those passionate about the travel industry.
Contact Details:
Ainsley Reid International Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Travel industry) in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the travel industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns and results. This is a great way to demonstrate your digital expertise and creativity, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think of ways you can contribute. Bring fresh ideas to the table that align with their goals, especially in digital marketing!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience in digital marketing and how it relates to the travel sector.
We think you need these skills to ace Marketing Manager (Travel industry) in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Manager. Highlight your digital marketing skills and any relevant experience in the travel industry. We want to see how you can bring creativity and data-driven decision-making to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the travel industry and how your previous experiences make you the perfect fit for this role. Don’t forget to mention your people management experience!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive brand awareness and revenue growth. We love numbers, so if you’ve improved ROI or conversion rates, let us know!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Ainsley Reid International Limited
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing skills, especially in areas like PPC, SEO, and email marketing. Be ready to discuss specific campaigns you've worked on and the results they achieved. This will show that you not only understand the theory but can also apply it effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've analysed campaign performance and made adjustments based on customer insights. This will demonstrate your data-driven mindset, which is crucial for this role.
✨Demonstrate Team Leadership Experience
Since this role involves managing a team, be ready to share your experiences in leading and developing others. Discuss how you've motivated your team, managed budgets, and delivered results. Highlighting your people management skills will set you apart from other candidates.
✨Research the Travel Industry
Familiarise yourself with current trends and challenges in the travel sector. Being able to discuss these insights during your interview will show your genuine interest in the industry and how you can contribute to the company's growth. Plus, it’ll help you align your answers with their business objectives.
