At a Glance
- Tasks: Drive sales growth and build strong relationships in the West London region.
- Company: Join Ainscough Crane Hire, the UK's leading crane hire company.
- Benefits: Enjoy bonuses, a company car, 24 days holiday, and career development.
- Other info: Inclusive workplace committed to diversity and personal growth.
- Why this job: Make a real impact while developing your sales skills in a supportive environment.
- Qualifications: Sales experience with strong negotiation and relationship-building skills.
The predicted salary is between 40000 - 50000 £ per year.
Ready to take ownership of your territory and make a real impact? Ainscough Crane Hire is on the lookout for a driven, commercially minded Area Sales Manager to lead growth across the West London region. This is a fantastic opportunity for someone who thrives on building relationships, spotting opportunities, and turning conversations into long-term partnerships.
What’s in it for you?
- Quarterly bonus to recognise your performance
- Bi-annual retention bonus
- Company car
- 24 days holiday + extra days with service milestones
- Option to purchase up to 5 additional days annual leave
- Structured career development plan to support your growth
- Company pension & life assurance (3x salary)
- Access to our Ainscough Advantage benefits platform
- Staff forums – giving you a genuine voice in the business
Why Ainscough Crane Hire?
We’re proud to be the UK’s leading crane hire company, operating across 30 locations nationwide. But what really sets us apart is our people. Our teams are passionate about delivering projects safely, on time, and to the highest standards. Safety isn’t just a priority here—it’s part of our Always Make the Safe Choice ethos. Join us, and you’ll be part of a business where expertise is valued, ambition is supported, and success is shared.
The Role: What You’ll Be Doing
This isn’t just about hitting targets—it’s about building a territory. You’ll take ownership of the West London region, driving revenue growth by developing strong relationships with both existing customers and new prospects. Day-to-day, you’ll be:
- Building and growing a strong pipeline of new business opportunities
- Developing long-term partnerships with key clients
- Managing and updating CRM to keep activity and opportunities on track
- Responding quickly and effectively to incoming sales enquiries
- Meeting (and exceeding) activity targets and KPIs
- Delivering against monthly, quarterly, and annual sales targets
- Negotiating contracts and securing framework agreements
- Providing clear updates and forecasts to the Regional Sales Manager
About You
You’re someone who enjoys the challenge of sales and takes pride in delivering results. You’ll likely bring:
- Proven experience in a sales role, with strong negotiation and influencing skills
- A track record of achieving (and exceeding) targets
- Confidence in building relationships and closing deals
- Strong presentation and proposal-writing skills
- A proactive, self-motivated approach with the drive to succeed
- Good IT skills (Microsoft Office – particularly Excel, Word, PowerPoint)
Experience in construction or crane hire is a bonus—but not essential. We’re more interested in your attitude, ambition, and ability to learn.
The Kind of Person Who Thrives Here
- Commercially sharp and opportunity-focused
- Confident communicator who builds trust easily
- Organised, resilient, and able to juggle multiple priorities
- Customer-focused, always looking to add value
- Results-driven, with a genuine hunger to succeed
Our Commitment to Inclusion
Ainscough Crane Hire is an Equal Opportunities Employer. We’re committed to building a diverse and inclusive workforce and welcome applications from all backgrounds. We hire based on merit, potential, and business need. If you require any reasonable adjustments during the recruitment process, just let us know—we’re here to support you.
Benefits: Competitive Basic Salary + Bonus + Car
Area Sales Manager - (West London) employer: Ainscough Crane Hire Limited
Ainscough Crane Hire Limited is an excellent employer, offering a supportive work culture that prioritises safety and employee well-being in the vibrant location of Brentwood. With comprehensive benefits such as 24 days of annual leave, pension contributions, and life assurance, we are dedicated to fostering employee growth and inclusivity, making it a rewarding place for skilled professionals to thrive in their careers.
Contact Details:
Ainscough Crane Hire Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager - (West London)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales Manager - (West London) at Ainscough Crane Hire Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Ainscough Crane Hire Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager - (West London). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales Manager - (West London)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Ainscough Crane Hire Limited:When writing your cover letter, make sure to tailor your message specifically for Ainscough Crane Hire Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Ainscough Crane Hire Limited
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Ainscough Crane Hire Limited that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Ainscough Crane Hire Limited that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Ainscough Crane Hire Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
