At a Glance
- Tasks: Lead marketing strategies for multiple AI and SaaS startups, shaping brand narratives and growth engines.
- Company: AINAD, a UK-based venture studio focused on scaling AI-native companies.
- Benefits: Flexible work structure, competitive compensation, and significant autonomy in your role.
- Other info: Collaborate closely with founders and investors in a dynamic, hybrid work environment.
- Why this job: Make a real impact across various ventures while building innovative marketing systems.
- Qualifications: Senior marketing experience in startups, especially in B2B SaaS or AI products.
The predicted salary is between 80000 - 100000 £ per year.
AINAD is looking for a Chief Marketing Officer-in-Residence to build our marketing capability and help our portfolio companies design and execute world-class go-to-market strategies.
About AINAD
AINAD is a UK-based venture studio that builds and scales AI-native, tech-enabled companies across sectors like health, education, fintech and sustainability. We act as a hands-on co‑founder to our ventures, providing product, engineering, growth, capital and operating support so they can move from concept to scale faster and with more structure.
The Role
As CMO-in-Residence, you will be the senior marketing leader across the studio. You will shape AINAD’s own brand and narrative while working directly with selected portfolio ventures to define positioning, build GTM strategies and create repeatable growth engines. This is not a narrow “one brand” CMO role; it’s a strategist–operator position for someone who enjoys switching contexts and building from first principles across multiple startups. It’s ideal for a senior marketing leader (CMO/VP Marketing/Head of Growth) who wants to apply their experience across several AI and SaaS ventures rather than a single company.
What You’ll Do
- Define and refine AINAD’s brand positioning, narrative and messaging across website, decks, socials and ecosystem presence.
- Act as a senior marketing partner to founders in the studio, especially for ventures in zero-to-one and one-to-early-scale stages.
- Help portfolio companies define ICPs, segmentation, positioning, messaging and launch strategies.
- Design and oversee early demand-generation systems (content, lifecycle, performance channels, partnerships, community), appropriate to stage and model.
- Build GTM playbooks and frameworks (channel testing, CAC/payback discipline, funnel analysis, experimentation) that can be reused across ventures.
- Translate complex, technical products into clear, compelling narratives for customers, investors and partners.
- Support hiring and structuring of initial marketing teams for high-potential ventures (including advising on agencies vs in-house vs fractional talent).
- Coach founders and early marketing hires on strategy, metrics, execution quality and operating cadence.
- Increase AINAD’s visibility in founder, investor and ecosystem communities via content, events, partnerships and thought leadership.
- Define marketing KPIs, reporting and insight loops at both studio and venture level to inform strategic decisions.
What We’re Looking For
- Significant senior marketing experience (CMO, VP Marketing, Head of Marketing/Growth) in startups or scale-ups, ideally in B2B SaaS and/or AI-led products.
- Track record of building GTM strategies and marketing systems for early-stage or scaling companies (positioning, launch, demand gen, funnel optimisation).
- Experience working across multiple products/business units or in a fractional/consulting capacity, comfortable context-switching while maintaining depth.
- Strong strengths in positioning, messaging and storytelling – able to create clear narratives from complex technology.
- Hands-on familiarity with modern demand-gen tools and motions (content-led growth, performance, lifecycle, outbound-adjacent, partner-led, PLG hybrids).
- Commercially minded and data literate – comfortable with CAC, payback, funnel metrics, channel trade-offs and stage-appropriate targets.
- Excellent communication and stakeholder skills; able to build trust quickly with founders, investors, and specialist partners.
- Low ego, high ownership; comfortable oscillating between strategic advisory and rolling up sleeves to ship assets, campaigns or playbooks.
What We Offer
- A “CMO with leverage” role: apply your experience across multiple AI and SaaS ventures rather than a single company.
- Significant autonomy to design how marketing operates at both studio and portfolio level.
- Close collaboration with founders, builders and investors working on ambitious, AI-native products.
- Flexible structure (full-time or high-commitment fractional, to be agreed) with competitive compensation and upside aligned to impact.
- A chance to define the GTM DNA of a venture studio and help multiple startups avoid common marketing and growth pitfalls.
Location
Hybrid / flexible, with a preference for candidates who can spend meaningful time in the UK (especially London) and occasionally join in-person sessions with founders and the studio team.
If you’re a senior marketer who loves building category stories, GTM systems and growth engines – and you want to do that across several early-stage ventures, we’d love to hear from you. Please apply with your CV/LinkedIn and a short note on why this CMO-in-Residence role at AINAD appeals to you.
CMO-in-Residence: Scale AI-SaaS GTM Across Ventures employer: AINAD
AINAD is an exceptional employer for those seeking to make a significant impact in the AI and SaaS sectors. With a collaborative work culture that fosters innovation and autonomy, employees have the unique opportunity to shape marketing strategies across multiple ventures while enjoying flexible working arrangements. The company prioritises professional growth, offering hands-on experience with ambitious projects and direct collaboration with founders and investors, making it an ideal environment for senior marketers looking to drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land CMO-in-Residence: Scale AI-SaaS GTM Across Ventures
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in marketing and AI. Whether it’s a blog post, a video, or even a podcast, sharing your insights can position you as a thought leader and attract attention from companies like AINAD.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to discuss your past experiences in building GTM strategies and how you’ve tackled challenges. Use specific examples to demonstrate your impact and how you can bring value to AINAD’s ventures.
✨Tip Number 4
Don’t just apply – engage! When you find a role that excites you, like the CMO-in-Residence at AINAD, take the time to tailor your application. Write a personal note explaining why you’re a great fit and how you can contribute to their mission. We love seeing genuine interest!
We think you need these skills to ace CMO-in-Residence: Scale AI-SaaS GTM Across Ventures
Some tips for your application 🫡
Craft Your Narrative:When applying, make sure to tell us your story! Highlight your journey in marketing, especially your experience with GTM strategies and how you've helped startups scale. We want to see how your unique background aligns with our mission at AINAD.
Showcase Your Impact:Don’t just list your responsibilities; show us the results! Use metrics and examples to illustrate how you’ve driven growth and built successful marketing systems. This will help us understand the value you can bring to our portfolio companies.
Tailor Your Application:Make your application stand out by tailoring it specifically for the CMO-in-Residence role. Reference our focus on AI and SaaS ventures, and explain how your skills can help shape AINAD’s brand and support our founders.
Keep It Concise and Engaging:We appreciate clarity and brevity! Keep your CV and cover note concise while ensuring they are engaging. Remember, we’re looking for someone who can translate complex ideas into compelling narratives, so show us you can do that right from the start!
How to prepare for a job interview at AINAD
✨Know Your GTM Strategies
Make sure you brush up on your go-to-market strategies before the interview. Be ready to discuss specific examples of how you've built and executed these strategies in previous roles, especially in B2B SaaS or AI-led products.
✨Showcase Your Storytelling Skills
As a CMO-in-Residence, you'll need to translate complex tech into compelling narratives. Prepare to share how you've crafted brand stories and messaging that resonate with different audiences, including founders and investors.
✨Demonstrate Your Data Savvy
Be prepared to talk about key marketing metrics like CAC, payback periods, and funnel optimisation. Show that you can make data-driven decisions and understand the commercial implications of your marketing strategies.
✨Emphasise Collaboration and Trust-Building
This role requires strong stakeholder skills. Think of examples where you've built trust quickly with founders or partners, and be ready to discuss how you foster collaboration within teams to achieve marketing goals.
