At a Glance
- Tasks: Lead targeted B2B marketing campaigns and drive account engagement for growth.
- Company: Dynamic consulting firm focused on data-driven marketing strategies.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Join a collaborative team and shape the future of marketing strategies.
- Why this job: Make a real impact in a fast-paced environment while leading a talented marketing team.
- Qualifications: Proven experience in B2B marketing and strong leadership skills.
The predicted salary is between 50000 - 60000 £ per year.
Our client is looking for a commercially focused B2B marketing leader to drive strategic account engagement and pipeline growth across a portfolio of specialist consulting and data-led businesses. This role is heavily focused on account-based marketing and revenue generation.
You will lead targeted campaigns into enterprise and mid-market accounts, working closely with senior commercial stakeholders to convert engagement into qualified opportunities. You will also oversee a small in-house marketing team covering content, campaigns, events, outreach, and creative.
Key Responsibilities- Own and deliver targeted ABM programmes across strategic and growth accounts
- Build multi-channel campaigns using LinkedIn, outbound, events, webinars, content, and digital activity
- Partner with sales leadership on account planning, messaging, and opportunity generation
- Manage outbound activity including personalised outreach and nurture sequences
- Oversee content, brand, and event execution across multiple business units
- Track campaign effectiveness, engagement, conversion, and pipeline performance
- Lead and develop a high-performing marketing team
Marketing Manager employer: Aimtech Recruitment
As a leading player in the consulting and data-driven sector, our company offers an exceptional work environment for a Marketing Manager looking to make a significant impact. With a strong emphasis on professional development, we provide ample opportunities for growth and advancement within a collaborative and innovative culture. Located in a vibrant area, employees enjoy a dynamic workplace that fosters creativity and strategic thinking, making it an ideal setting for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on LinkedIn. The more people you know, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your successful campaigns and account-based marketing strategies. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can drive engagement and pipeline growth for them.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Manager. Highlight your experience with account-based marketing and any successful campaigns you've led. We want to see how you can drive engagement and pipeline growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've partnered with sales teams and managed marketing initiatives that resulted in real revenue generation.
Showcase Your Leadership Skills:Since you'll be overseeing a small marketing team, it's important to demonstrate your leadership abilities. Talk about how you've developed high-performing teams in the past and how you plan to lead our in-house marketing efforts.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us. We can't wait to hear from you!
How to prepare for a job interview at Aimtech Recruitment
✨Know Your ABM Inside Out
Make sure you understand account-based marketing (ABM) thoroughly. Be ready to discuss specific strategies you've used in the past to engage enterprise and mid-market accounts. Highlight any successful campaigns you've led and how they contributed to pipeline growth.
✨Showcase Your Multi-Channel Expertise
Prepare examples of multi-channel campaigns you've executed, especially using platforms like LinkedIn, events, and webinars. Discuss how you tailored your messaging for different channels and the results you achieved. This will demonstrate your ability to drive engagement across various touchpoints.
✨Collaborate with Sales Like a Pro
Since this role involves partnering with sales leadership, be ready to talk about how you've worked with sales teams in the past. Share experiences where your collaboration led to successful account planning and opportunity generation. This shows you can bridge the gap between marketing and sales effectively.
✨Lead with Confidence
As you'll be overseeing a small marketing team, it's crucial to convey your leadership style. Prepare to discuss how you've developed high-performing teams in the past, including how you manage content, brand, and event execution. Highlight any mentoring or coaching experiences that showcase your ability to inspire and lead others.
