At a Glance
- Tasks: Lead innovative B2B marketing campaigns and drive revenue growth for specialist consulting businesses.
- Company: Dynamic consultancy firm focused on data-driven marketing strategies.
- Benefits: Competitive salary, performance bonuses, private healthcare, and ongoing learning opportunities.
- Other info: Join a high-performing team and make a real difference in a fast-paced industry.
- Why this job: Shape impactful marketing strategies and work closely with senior leaders in a collaborative environment.
- Qualifications: Experience in B2B marketing, particularly in account-based marketing and demand generation.
The predicted salary is between 60000 - 75000 £ per year.
Our client is looking for a commercially focused B2B marketing leader to drive strategic account engagement and pipeline growth across a portfolio of specialist consulting and data-led businesses. This role is heavily focused on account-based marketing and revenue generation. You’ll lead targeted campaigns into enterprise and mid-market accounts, working closely with senior commercial stakeholders to convert engagement into qualified opportunities. You’ll also oversee a small in-house marketing team covering content, campaigns, events, outreach, and creative.
Key Responsibilities
- Own and deliver targeted ABM programmes across strategic and growth accounts
- Build multi-channel campaigns using LinkedIn, outbound, events, webinars, content, and digital activity
- Partner with sales leadership on account planning, messaging, and opportunity generation
- Manage outbound activity including personalised outreach and nurture sequences
- Oversee content, brand, and event execution across multiple business units
- Track campaign effectiveness, engagement, conversion, and pipeline performance
- Lead and develop a high-performing marketing team
- Support senior leadership with commercial reporting and marketing insight
What We’re Looking For
- Experience in B2B marketing with strong exposure to ABM and demand generation
- Proven ability to contribute to pipeline and revenue growth
- Strong knowledge of LinkedIn campaigns and outbound engagement strategies
- Experience using CRM and marketing automation platforms
- Comfortable working closely with sales teams and senior stakeholders
- Previous team leadership or mentoring experience
- Backgrounds in consultancy, technology, professional services, data, or transformation environments are particularly relevant
- Exposure to enterprise or mid-market account marketing
- Experience across sectors such as financial services, insurance, education, retail, or professional services
- Familiarity with intent data, account intelligence, or sales engagement tools
- Event and webinar delivery experience
Package
- Competitive salary plus performance-related bonus
- Private healthcare and pension
- Ongoing learning and development support
- Opportunity to shape and scale a commercially driven marketing function
Group Marketing Manager employer: Aimtech Recruitment
Join a dynamic and innovative company that prioritises employee growth and development, offering a competitive salary alongside performance-related bonuses. With a strong focus on collaboration and creativity, you'll thrive in a supportive work culture that encourages you to lead impactful marketing initiatives while working closely with senior stakeholders. Located in a vibrant area, this role provides unique opportunities to shape a commercially driven marketing function within a portfolio of specialist consulting and data-led businesses.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and even local meetups. The more you engage with others, the better your chances of landing that Group Marketing Manager role.
✨Tip Number 2
Showcase your skills on LinkedIn! Create posts about your marketing insights or share case studies from your previous roles. This not only highlights your expertise but also gets you noticed by potential employers looking for someone with B2B marketing experience.
✨Tip Number 3
Don’t just apply; follow up! After submitting your application through our website, drop a message to the hiring manager or recruiter. A little nudge can go a long way in showing your enthusiasm for the Group Marketing Manager position.
✨Tip Number 4
Prepare for interviews by practising common questions related to account-based marketing and revenue generation. Be ready to discuss how you've driven pipeline growth in the past. Confidence and preparation are key to impressing those senior stakeholders!
We think you need these skills to ace Group Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Group Marketing Manager. Highlight your B2B marketing experience, especially in account-based marketing and revenue generation. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your previous experiences have prepared you for it. Be specific about your successes in driving pipeline growth and engaging with senior stakeholders.
Showcase Your Campaign Successes:When detailing your past roles, focus on the campaigns you've led. Share metrics and outcomes that demonstrate your ability to generate leads and convert them into opportunities. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at Aimtech Recruitment
✨Know Your ABM Inside Out
Make sure you understand account-based marketing (ABM) thoroughly. Be ready to discuss specific strategies you've used in the past to drive engagement and pipeline growth. Highlight your experience with multi-channel campaigns, especially on platforms like LinkedIn.
✨Showcase Your Team Leadership Skills
Since this role involves overseeing a small marketing team, be prepared to share examples of how you've led and developed teams in the past. Discuss your mentoring style and how you've contributed to team success, particularly in a B2B context.
✨Prepare for Sales Collaboration Questions
This position requires close collaboration with sales leadership. Think about times when you've partnered with sales teams to create effective account plans or messaging. Be ready to explain how you’ve turned engagement into qualified opportunities.
✨Demonstrate Your Analytical Skills
The ability to track campaign effectiveness and report on performance is crucial. Prepare to discuss how you've used data to inform your marketing strategies and improve conversion rates. Familiarise yourself with any relevant tools or platforms you've used for CRM and marketing automation.
