At a Glance
- Tasks: Lead innovative B2B marketing campaigns and drive revenue growth for specialist consulting businesses.
- Company: Dynamic consultancy firm focused on data-driven marketing strategies.
- Benefits: Competitive salary, performance bonuses, private healthcare, and ongoing learning opportunities.
- Other info: Opportunity to grow within a supportive and inclusive company culture.
- Why this job: Shape impactful marketing strategies and lead a high-performing team in a fast-paced environment.
- Qualifications: Experience in B2B marketing, ABM, and strong collaboration with sales teams.
The predicted salary is between 60000 - 75000 £ per year.
Our client is looking for a commercially focused B2B marketing leader to drive strategic account engagement and pipeline growth across a portfolio of specialist consulting and data-led businesses. This role is heavily focused on account-based marketing and revenue generation. You’ll lead targeted campaigns into enterprise and mid-market accounts, working closely with senior commercial stakeholders to convert engagement into qualified opportunities. You’ll also oversee a small in-house marketing team covering content, campaigns, events, outreach, and creative.
Key Responsibilities
- Own and deliver targeted ABM programmes across strategic and growth accounts
- Build multi-channel campaigns using LinkedIn, outbound, events, webinars, content, and digital activity
- Partner with sales leadership on account planning, messaging, and opportunity generation
- Manage outbound activity including personalised outreach and nurture sequences
- Oversee content, brand, and event execution across multiple business units
- Track campaign effectiveness, engagement, conversion, and pipeline performance
- Lead and develop a high-performing marketing team
- Support senior leadership with commercial reporting and marketing insight
What We’re Looking For
- Experience in B2B marketing with strong exposure to ABM and demand generation
- Proven ability to contribute to pipeline and revenue growth
- Strong knowledge of LinkedIn campaigns and outbound engagement strategies
- Experience using CRM and marketing automation platforms
- Comfortable working closely with sales teams and senior stakeholders
- Previous team leadership or mentoring experience
- Backgrounds in consultancy, technology, professional services, data, or transformation environments are particularly relevant
- Exposure to enterprise or mid-market account marketing
- Experience across sectors such as financial services, insurance, education, retail, or professional services
- Familiarity with intent data, account intelligence, or sales engagement tools
- Event and webinar delivery experience
Package
- Competitive salary plus performance-related bonus
- Private healthcare and pension
- Ongoing learning and development support
- Opportunity to shape and scale a commercially driven marketing function
Group Marketing Manager in England employer: Aimtech Recruitment
Join a dynamic and innovative company that prioritises employee growth and development, offering a competitive salary alongside performance-related bonuses. With a strong focus on collaboration and creativity, you'll lead a talented marketing team in a supportive environment that values your contributions and encourages professional advancement. Located in a vibrant area, this role provides unique opportunities to shape impactful marketing strategies while working closely with senior stakeholders in a thriving B2B landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and even local meetups. The more you engage with others, the better your chances of landing that Group Marketing Manager role.
✨Tip Number 2
Showcase your expertise on LinkedIn. Share insights, write posts about account-based marketing strategies, and engage with relevant content. This not only builds your personal brand but also catches the eye of potential employers looking for someone with your skills.
✨Tip Number 3
Don’t just apply; follow up! After submitting your application through our website, drop a message to the hiring manager or recruiter. A little nudge can go a long way in showing your enthusiasm for the role.
✨Tip Number 4
Prepare for interviews by practising common questions related to B2B marketing and ABM. Think about how you can demonstrate your past successes in driving pipeline growth and engaging with senior stakeholders. Confidence is key!
We think you need these skills to ace Group Marketing Manager in England
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Group Marketing Manager. Highlight your B2B marketing experience, especially in account-based marketing and revenue generation. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your previous experiences have prepared you for it. Be sure to mention any specific campaigns or projects that demonstrate your expertise.
Showcase Your Achievements:When detailing your past roles, focus on quantifiable achievements. Did you drive significant pipeline growth or lead successful campaigns? We love numbers, so share those metrics that show your impact!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Aimtech Recruitment
✨Know Your ABM Inside Out
Make sure you understand account-based marketing (ABM) thoroughly. Be ready to discuss specific strategies you've used in the past, especially how you've driven engagement and revenue growth. This will show that you're not just familiar with the concept but have practical experience.
✨Showcase Your Campaign Success
Prepare to share examples of successful multi-channel campaigns you've led, particularly those involving LinkedIn and outbound strategies. Highlight metrics like engagement rates and conversion figures to demonstrate your impact on pipeline performance.
✨Collaborate with Sales Teams
Emphasise your experience working closely with sales leadership. Discuss how you've partnered on account planning and opportunity generation, as this role requires strong collaboration to convert engagement into qualified opportunities.
✨Lead with Confidence
If you've had team leadership experience, be ready to talk about how you've developed high-performing teams. Share your approach to mentoring and supporting team members, as this will be crucial for overseeing the in-house marketing team.
