At a Glance
- Tasks: Lead innovative B2B marketing campaigns and drive revenue growth for exciting consulting businesses.
- Company: Dynamic consultancy firm focused on data-driven marketing strategies.
- Benefits: Competitive salary, performance bonuses, hybrid work, and ongoing professional development.
- Other info: Opportunity to grow your career while making a real difference in the marketing landscape.
- Why this job: Shape impactful marketing strategies and lead a talented team in a fast-paced environment.
- Qualifications: Experience in B2B marketing, especially with account-based marketing and demand generation.
The predicted salary is between 50000 - 60000 £ per year.
Our client is looking for a commercially focused B2B marketing leader to drive strategic account engagement and pipeline growth across a portfolio of specialist consulting and data-led businesses. This role is heavily focused on account-based marketing and revenue generation. You'll lead targeted campaigns into enterprise and mid-market accounts, working closely with senior commercial stakeholders to convert engagement into qualified opportunities. You'll also oversee a small in-house marketing team covering content, campaigns, events, outreach, and creative.
Key Responsibilities
- Own and deliver targeted ABM programmes across strategic and growth accounts
- Build multi-channel campaigns using LinkedIn, outbound, events, webinars, content, and digital activity
- Partner with sales leadership on account planning, messaging, and opportunity generation
- Manage outbound activity including personalised outreach and nurture sequences
- Oversee content, brand, and event execution across multiple business units
- Track campaign effectiveness, engagement, conversion, and pipeline performance
- Lead and develop a high-performing marketing team
- Support senior leadership with commercial reporting and marketing insight
What We're Looking For
- Experience in B2B marketing with strong exposure to ABM and demand generation
- Proven ability to contribute to pipeline and revenue growth
- Strong knowledge of LinkedIn campaigns and outbound engagement strategies
- Experience using CRM and marketing automation platforms
- Comfortable working closely with sales teams and senior stakeholders
- Previous team leadership or mentoring experience
- Backgrounds in consultancy, technology, professional services, data, or transformation environments are particularly relevant
Desirable Experience
- Exposure to enterprise or mid-market account marketing
- Experience across sectors such as financial services, insurance, education, retail, or professional services
- Familiarity with intent data, account intelligence, or sales engagement tools
- Event and webinar delivery experience
Package
- Competitive salary plus performance-related bonus
- Hybrid working model
- Private healthcare and pension
- Ongoing learning and development support
- Opportunity to shape and scale a commercially driven marketing function
Marketing Manager in Bath employer: Aimtech Recruitment
Join a dynamic and innovative company that prioritises employee growth and development, offering a competitive salary and performance-related bonuses. With a hybrid working model and a focus on collaboration, you'll thrive in a supportive environment that encourages creativity and strategic thinking. This role not only allows you to lead a talented marketing team but also provides the opportunity to shape impactful campaigns across diverse sectors, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Bath
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and even local meetups. The more you engage, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Showcase your skills on LinkedIn! Share insights, write posts about your experiences in B2B marketing, and engage with others in your field. This not only builds your personal brand but also attracts potential employers.
✨Tip Number 3
Don’t just apply; follow up! After submitting your application through our website, drop a message to the hiring manager or recruiter. A little nudge can go a long way in showing your enthusiasm for the role.
✨Tip Number 4
Prepare for interviews by practising common questions related to account-based marketing and revenue generation. Be ready to discuss your past campaigns and how they contributed to pipeline growth. Confidence is key!
We think you need these skills to ace Marketing Manager in Bath
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your B2B marketing experience, especially in account-based marketing and demand generation. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the Marketing Manager role. Share specific examples of your past successes in driving pipeline growth and engaging with senior stakeholders.
Showcase Your Campaign Experience:We love seeing creativity! When detailing your previous campaigns, focus on those that involved LinkedIn, outbound strategies, or events. Tell us about the results you achieved and how you measured success.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at Aimtech Recruitment
✨Know Your ABM Inside Out
Make sure you understand account-based marketing (ABM) thoroughly. Be ready to discuss specific strategies you've used in the past, especially how you've driven engagement and revenue growth. This will show that you're not just familiar with the concept but have practical experience.
✨Showcase Your Campaign Success
Prepare to share examples of successful multi-channel campaigns you've led, particularly those involving LinkedIn and outbound strategies. Highlight metrics like engagement rates and conversion figures to demonstrate your impact on pipeline performance.
✨Collaborate Like a Pro
Since this role involves working closely with sales teams and senior stakeholders, be prepared to discuss how you've partnered with these groups in previous roles. Share specific instances where your collaboration led to successful outcomes, showcasing your teamwork skills.
✨Lead with Confidence
If you've had team leadership experience, come ready to talk about how you've developed high-performing teams. Discuss your mentoring style and any initiatives you've implemented to foster growth and creativity within your team.
