At a Glance
- Tasks: Lead innovative B2B marketing campaigns and drive revenue growth for exciting consulting businesses.
- Company: Dynamic consultancy firm focused on data-driven marketing strategies.
- Benefits: Competitive salary, performance bonuses, hybrid work, and ongoing professional development.
- Other info: Opportunity to grow your career while making a real difference in the marketing landscape.
- Why this job: Shape impactful marketing strategies and lead a talented team in a fast-paced environment.
- Qualifications: Experience in B2B marketing, especially with account-based marketing and demand generation.
The predicted salary is between 50000 - 65000 £ per year.
Our client is looking for a commercially focused B2B marketing leader to drive strategic account engagement and pipeline growth across a portfolio of specialist consulting and data-led businesses. This role is heavily focused on account-based marketing and revenue generation. You will lead targeted campaigns into enterprise and mid-market accounts, working closely with senior commercial stakeholders to convert engagement into qualified opportunities. You will also oversee a small in-house marketing team covering content, campaigns, events, outreach, and creative.
Key Responsibilities
- Own and deliver targeted ABM programmes across strategic and growth accounts
- Build multi-channel campaigns using LinkedIn, outbound, events, webinars, content, and digital activity
- Partner with sales leadership on account planning, messaging, and opportunity generation
- Manage outbound activity including personalised outreach and nurture sequences
- Oversee content, brand, and event execution across multiple business units
- Track campaign effectiveness, engagement, conversion, and pipeline performance
- Lead and develop a high-performing marketing team
- Support senior leadership with commercial reporting and marketing insight
What We're Looking For
- Experience in B2B marketing with strong exposure to ABM and demand generation
- Proven ability to contribute to pipeline and revenue growth
- Strong knowledge of LinkedIn campaigns and outbound engagement strategies
- Experience using CRM and marketing automation platforms
- Comfortable working closely with sales teams and senior stakeholders
- Previous team leadership or mentoring experience
- Backgrounds in consultancy, technology, professional services, data, or transformation environments are particularly relevant
Desirable Experience
- Exposure to enterprise or mid-market account marketing
- Experience across sectors such as financial services, insurance, education, retail, or professional services
- Familiarity with intent data, account intelligence, or sales engagement tools
- Event and webinar delivery experience
Package
- Competitive salary plus performance-related bonus
- Hybrid working model
- Private healthcare and pension
- Ongoing learning and development support
- Opportunity to shape and scale a commercially driven marketing function
Marketing Manager in Bath employer: Aimtech Recruitment Ltd
Join a dynamic and innovative company that prioritises employee growth and development, offering a competitive salary and performance-related bonuses. With a hybrid working model and a strong focus on collaboration, you'll have the opportunity to lead a talented marketing team while driving impactful B2B strategies in a supportive environment. Our commitment to ongoing learning ensures you can shape your career while contributing to meaningful revenue generation across diverse sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Bath
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and even local meetups. The more you engage, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your successful campaigns and projects. This is your chance to shine and demonstrate how you can drive account engagement and pipeline growth.
✨Tip Number 3
Leverage LinkedIn! Use it not just for job hunting but also for sharing insights and engaging with content relevant to B2B marketing. This will help you build your personal brand and attract the right opportunities.
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented individuals like you. By applying directly, you’ll ensure your application gets the attention it deserves, especially for roles like Marketing Manager.
We think you need these skills to ace Marketing Manager in Bath
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your B2B marketing experience, especially in account-based marketing and demand generation. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your previous experiences can drive pipeline growth. Keep it engaging and relevant to the position.
Showcase Your Achievements:Don’t just list your responsibilities; show us what you've achieved! Use metrics and examples to demonstrate how you've contributed to revenue growth or successful campaigns in the past. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Aimtech Recruitment Ltd
✨Know Your ABM Inside Out
Make sure you brush up on account-based marketing (ABM) strategies. Be ready to discuss how you've successfully implemented ABM in previous roles, especially in B2B environments. Highlight specific campaigns that drove engagement and revenue growth.
✨Showcase Your Multi-Channel Expertise
Prepare examples of multi-channel campaigns you've led, particularly using LinkedIn and other digital platforms. Discuss how you integrated various channels like events and webinars to create a cohesive strategy that resulted in qualified opportunities.
✨Collaborate with Sales Teams
Demonstrate your experience working closely with sales leadership. Be prepared to talk about how you've partnered with sales teams for account planning and opportunity generation, and share any successful outcomes from these collaborations.
✨Lead with Confidence
If you've had team leadership experience, be ready to discuss your approach to developing high-performing teams. Share how you’ve mentored team members and fostered a collaborative environment that drives results in marketing initiatives.
