At a Glance
- Tasks: Create and implement trade marketing strategies to boost brand visibility and sales.
- Company: Join Sculpted by Aimee, Ireland's top beauty brand with a global vision.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Support sustainable practices and contribute to a diverse, inclusive workplace.
- Why this job: Be part of a dynamic team driving innovation in the beauty industry.
- Qualifications: 4+ years in retail marketing, preferably in beauty, with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
About the Job
Founded in 2016 by makeup artist and entrepreneur Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global outlook. After earning a degree in business and building a loyal client base as a makeup artist, Aimee identified a gap in the market for products that were both high-performance and easy to use. Sculpted was launched to bridge that gap without ever compromising on results. At our core is a commitment to empowering our community with multitasking, user-friendly products designed to deliver effortless, radiant results in five minutes or less. We believe beauty is better when everyone’s in on it, creating products that enhance natural features, blend seamlessly, and fit into the real lives of busy modern women. Our philosophy is simple: beauty for every age, at every stage.
In under eight years, Sculpted by Aimee has grown into Ireland’s number one mass cosmetics brand in Boots Ireland, achieving cult status and competing alongside global beauty leaders. The brand is now stocked in leading retailers including Boots and Selfridges UK, with a strong e-commerce presence serving customers in over 68 countries. Our omni-channel footprint spans more than 500 retail doors across eight markets, alongside four flagship stores in the UK and Ireland. Our portfolio includes over 140 makeup, skincare and body products, all Leaping Bunny certified and recognised with more than 40 industry awards. Skincare is now our fastest-growing category, driven by a commitment to innovation, advanced formulation, and best-in-class performance. Developed and made in South Korea, our skincare range reflects our dedication to efficacy, quality and continuous improvement.
Due to this exciting growth, Sculpted by Aimee are looking for a full-time Trade Marketing Manager to join the growing Trade Team based in Dublin. This hybrid role will report to the Commercial Director. This role can be based in Dublin or the UK.
Accountabilities Include:
- Create and implement long-term trade marketing strategies to achieve business objectives within our wholesale and flagship channels.
- Build and maintain strong relationships with retailer partners and key stakeholders.
- Collaborate with internal teams and retailer partners to plan and execute successful product launches.
- Provide marketing support to drive sales and enhance brand visibility in retail settings, both online and offline.
- Develop in-store experiences and promotional activities to drive footfall and loyalty.
- Ensure consistent brand execution across online and offline retail.
- Work with National Account Managers to plan, execute and measure retail media campaigns with our key retailers.
- Build and manage trade marketing budgets effectively.
- Monitor and report on retail marketing efforts and return on investment on all spend.
- Work with brand, marketing & trade teams to build brand presentations for all retailer strategy meetings.
- Act as liaison between brand marketing and trade, utilising your expertise to bring brand vision to a more localised strategy.
- Line management of 1+ direct reports, supporting their growth & development.
- Support sustainable business practices by minimizing waste, promoting responsible sourcing, and reducing environmental impact.
- Foster a diverse, inclusive, and ethical workplace while contributing to our community initiatives both internally and externally.
- Uphold integrity, transparency, and accountability in all business practices.
Experience Needed:
- 4+ years of experience in retail marketing, preferably within the beauty industry.
- 1+ years experience in line management.
- A degree in Business, Marketing or related field.
- Proven track record of developing and executing successful retail marketing campaigns.
- Strong understanding of retail operations and customer behaviour.
- Excellent communication and interpersonal skills.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Creative thinker with strong problem-solving skills.
Trade Marketing Manager employer: Aimee
Sculpted by Aimee is an exceptional employer that champions creativity and innovation within the beauty industry. Located in Dublin, our vibrant work culture fosters collaboration and inclusivity, providing employees with ample opportunities for professional growth and development. With a commitment to sustainability and community engagement, we empower our team to make a meaningful impact while enjoying the benefits of a dynamic and supportive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aimee and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aimee are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aimee on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aimee. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aimee. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aimee:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aimee’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aimee
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aimee will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aimee, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
