Trade Marketing Manager

About the Job

Founded in 2016 by makeup artist and entrepreneur Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global outlook. After earning a degree in business and building a loyal client base as a makeup artist, Aimee identified a gap in the market for products that were both high-performance and easy to use. Sculpted was launched to bridge that gap without ever compromising on results. At our core is a commitment to empowering our community with multitasking, user-friendly products designed to deliver effortless, radiant results in five minutes or less. We believe beauty is better when everyone’s in on it, creating products that enhance natural features, blend seamlessly, and fit into the real lives of busy modern women. Our philosophy is simple: beauty for every age, at every stage.

In under eight years, Sculpted by Aimee has grown into Ireland’s number one mass cosmetics brand in Boots Ireland, achieving cult status and competing alongside global beauty leaders. The brand is now stocked in leading retailers including Boots and Selfridges UK, with a strong e-commerce presence serving customers in over 68 countries. Our omni-channel footprint spans more than 500 retail doors across eight markets, alongside four flagship stores in the UK and Ireland. Our portfolio includes over 140 makeup, skincare and body products, all Leaping Bunny certified and recognised with more than 40 industry awards. Skincare is now our fastest-growing category, driven by a commitment to innovation, advanced formulation, and best-in-class performance. Developed and made in South Korea, our skincare range reflects our dedication to efficacy, quality and continuous improvement.

Due to this exciting growth, Sculpted by Aimee are looking for a full-time Trade Marketing Manager to join the growing Trade Team based in Dublin. This hybrid role will report to the Commercial Director. This role can be based in Dublin or the UK.

Accountabilities Include:

• Create and implement long-term trade marketing strategies to achieve business objectives within our wholesale and flagship channels.
• Build and maintain strong relationships with retailer partners and key stakeholders.
• Collaborate with internal teams and retailer partners to plan and execute successful product launches.
• Provide marketing support to drive sales and enhance brand visibility in retail settings, both online and offline.
• Develop in-store experiences and promotional activities to drive footfall and loyalty.
• Ensure consistent brand execution across online and offline retail.
• Work with National Account Managers to plan, execute and measure retail media campaigns with our key retailers.
• Build and manage trade marketing budgets effectively.
• Monitor and report on retail marketing efforts and return on investment on all spend.
• Work with brand, marketing & trade teams to build brand presentations for all retailer strategy meetings.
• Act as liaison between brand marketing and trade, utilising your expertise to bring brand vision to a more localised strategy.
• Line management of 1+ direct reports, supporting their growth & development.
• Support sustainable business practices by minimizing waste, promoting responsible sourcing, and reducing environmental impact.
• Foster a diverse, inclusive, and ethical workplace while contributing to our community initiatives both internally and externally.
• Uphold integrity, transparency, and accountability in all business practices.

Experience Needed:

• 4+ years of experience in retail marketing, preferably within the beauty industry.
• 1+ years experience in line management.
• A degree in Business, Marketing or related field.
• Proven track record of developing and executing successful retail marketing campaigns.
• Strong understanding of retail operations and customer behaviour.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Creative thinker with strong problem-solving skills.