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- Tasks: Create and optimise digital content for hotels across various online platforms.
- Company: Join Aimbridge Hospitality EMEA, a rapidly growing leader in the hospitality industry.
- Benefits: Enjoy competitive salary, staff discounts, 28 days holiday, and 24/7 employee support.
- Why this job: Be part of a dynamic team driving digital marketing innovation in a vibrant environment.
- Qualifications: Degree or equivalent with at least 2 years of digital marketing experience required.
- Other info: Some travel across the UK may be necessary; adaptability is key!
The predicted salary is between 28800 - 48000 £ per year.
Ready to take the next step in your career and #GoBeyond? Aimbridge Hospitality EMEA are now seeking an enthusiastic Digital Marketing Executive to join the team at our Birmingham office. Reporting to the Senior Digital Marketing Manager, the E-Commerce Executive will be responsible for auditing and creating content across a variety of online channels for multiple hotels. From writing optimized copy, to conducting keyword research to analyzing and reporting on results to drive continual improvement.
As Digital Marketing Executive, your role will also include:
- Support hotel commercial plans, ensuring digital integration with wider marketing campaigns and initiatives
- Auditing and creating content across all online channels, including websites, OTAs, metasearch and third-party
- Optimising websites for search, improving user experience and generating leads and conversions
- Keyword research and implementation
- Implement paid distribution strategies across a number of channels, including Google Ad Words, review and report on performance
- Use Canva to create engaging graphics for websites
- Ensure delivery of high quality, engaging and consistent copy across all online channels
- Keeping up-to-date with digital trends and algorithm updates, suggesting ideas to enhance the digital strategy of the organisation
- Analyse monthly performance, produce reports and suggest strategies to support metric improvement
To be successful in this role, you will have:
- Degree level or equivalent with digital marketing experience (2-year minimum)
- Knowledge of Google Analytics, Google Tag Manager, Google Data Studio, Google Ad Words and SEM Rush
- Hospitality experience and knowledge of brand systems would be desirable
It goes without saying you will have a natural flair for producing excellent copyright and be a diligent worker with the ability to prioritise competing workloads. We are a rapidly growing organisation and, as such, we are looking for someone who is adaptable and can respond quickly and efficiently to changing timelines. As part of this role there may also be some travel required throughout the UK.
In return, we will offer an excellent salary and industry leading benefits including fantastic staff rates and discounts across our UK portfolio, 24/7 access to our Employee Assistance Programme, and an annual holiday allowance of 28 days (inclusive of bank holidays). So, if this sounds like you, click ‘Apply’ today. Your dream job awaits…
Digital Marketing Executive employer: Aimbridge
Contact Detail:
Aimbridge Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and tools, especially those mentioned in the job description like Google Analytics and SEM Rush. This knowledge will not only help you during interviews but also show your genuine interest in the role.
✨Tip Number 2
Create a portfolio showcasing your previous digital marketing projects, particularly any content you've created or campaigns you've managed. This tangible evidence of your skills can set you apart from other candidates.
✨Tip Number 3
Network with professionals in the hospitality and digital marketing sectors. Attend relevant events or join online forums to connect with people who might provide insights or even refer you for the position.
✨Tip Number 4
Prepare to discuss how you would approach the specific responsibilities listed in the job description, such as optimising websites and conducting keyword research. Having a clear strategy in mind will demonstrate your proactive thinking and suitability for the role.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant digital marketing experience, especially in areas like content creation, SEO, and analytics. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the hospitality industry. Mention specific skills like Google Analytics and Canva, and how they relate to the job.
Showcase Your Work: If possible, include links to previous digital marketing projects or campaigns you've worked on. This could be anything from social media posts to website content that demonstrates your ability to create engaging copy.
Highlight Adaptability: Given the fast-paced nature of the role, emphasise your ability to adapt to changing circumstances. Share examples of how you've successfully managed competing workloads or responded to tight deadlines in the past.
How to prepare for a job interview at Aimbridge
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on your knowledge of digital marketing tools and platforms, especially Google Analytics, Google AdWords, and SEM Rush. Be prepared to discuss how you've used these tools in past roles to drive results.
✨Prepare for Content Creation Questions
Since the role involves creating engaging content, be ready to share examples of your previous work. Bring along a portfolio or samples that demonstrate your writing skills and creativity, particularly in optimising copy for different online channels.
✨Demonstrate Your Analytical Skills
The job requires analysing performance metrics and suggesting improvements. Prepare to discuss how you've previously analysed data to inform marketing strategies and what tools you used to track performance.
✨Stay Updated on Digital Trends
Show your enthusiasm for the industry by discussing recent digital marketing trends or algorithm updates. This will demonstrate your commitment to staying informed and your ability to adapt strategies accordingly.
