Community & Culture Coordinator in Manchester

Manchester (required) Office based

Brand & Culture team

Established company

Salary - £27k pa

Applicants must be eligible to work in the UK

Aim Smarter sits at the centre of the promotional products industry, supporting thousands of independent distributors and supplier partners across North America. It is not a startup. It has scale, infrastructure, and real industry credibility. But increasingly, it is becoming something more: a company focused on rebuilding how an entire industry connects, communicates, and thinks about its future. That shift needs someone who understands how culture actually works.

What this role is

This is not a content calendar job. It is not a social media executive role with a fancier title. It sits at the intersection of brand, community, content, events, and relationships. One day you might be helping shape how Aim communicates something new. The next you are coordinating a curated member experience in a city you have never been to, or capturing a moment that needs to exist as content before the room has even cleared. The through-line is this: you understand that culture is not what a brand says about itself. It is what people feel when they are inside it.

“The work is deliberately interconnected. Brand, community, storytelling, events, relationships, and member experience all inform each other here.”

What you would actually be doing

• Supporting the development of something we are building on the relational side of the business - a community initiative designed to give the industry a genuinely different kind of social infrastructure. We are not going to fully explain it here. Part of the appeal of this role is being inside something interesting as it takes shape.
• Working closely with the Brand and Culture team on content: ideating, helping execute, and capturing moments that feel genuinely worth sharing. Reels, carousels, behind-the-scenes documentation, community storytelling. You will have creative input and creative responsibility.
• Coordinating logistics across multiple things moving at once - venue relationships, member communication, in-person experience operations, content scheduling. The ideas are only as good as the execution behind them.
• Helping shape how Aim shows up to its audience. That means understanding the brand well enough to contribute to it, not just deliver from it.

The kind of person this is actually for

• You are naturally good with people. Not performatively good. Actually good. You notice things. You remember names. You follow up. In a room full of strangers, you find a way to make a few of them feel less like strangers.
• You understand social media the way someone who grew up with it does, not the way someone who learned it from a course does. You have instincts about what lands, what feels try-hard, and what people actually stop to watch.
• You are organised enough to hold multiple moving parts without losing something. Proactive enough not to wait to be told what needs doing. Curious enough to have formed actual opinions about brands, culture, and how people communicate online.
• You do not need a degree to prove you are capable. You need a perspective and the willingness to use it.

Socially intelligent | Operationally capable | Content-native | Culturally fluent | Relationship-builder | Events coordination

What aim is like

It is an in-person role. Not because of policy, but because the work requires immersion. You learn by being inside the conversations, the decisions, and the dynamics. The team is small and connected. Departments do not operate in silos here. What you contribute to brand will show up in events. What you learn from the community side will shape content. That is the point.

This is an established company with serious infrastructure - not a chaotic startup in a WeWork. But it thinks like a company that knows it has something to build, and it wants people who want to build it.

Application Process

Once you apply, you will receive an email with details of the next stage. You will be asked to submit your CV along with a short 2–3 minute video introducing yourself and talking about one of the following:

• A brand, community or cultural initiative you think is doing it right, and why.
• Something most brands are getting wrong about online communication.
• Something you have created, built or contributed to, and why it mattered to you.

No script, polish or production value is required. We simply want to see how you think, communicate and what you care about.

Aim Smarter is based in Manchester. This role requires you to be Manchester-based and in the office. Remote applications will not be considered.

Equals One is an advertising and recruitment agency working on behalf of our client to promote this vacancy. You may be contacted directly by the employer should they wish to progress your application. Due to the number of applications we receive, we are unable to provide specific feedback if your application is unsuccessful.