Sales Account Manager in Castle Donington

We’re looking for the right person to join the AIM Smarter Ltd. sales team! This role is all about building strong relationships, delivering results, and being part of a supportive, collaborative team. If you have experience in the promotional products industry—or come from a sales background and are eager to learn—we would love to hear from you!

AIM Smarter Ltd. is one of the largest and fastest-growing promotional product distributor networks, supporting over 2,500 member and affiliate companies across the UK, U.S., and Canada. Since launching in 2006, AIM has expanded significantly, bringing together a community of experienced and qualified distributors and achieving combined sales of over $2 billion and climbing. With a focus on innovation, collaboration, and community, AIM offers industry-leading technology tools, business services, and exclusive member benefits.

The Sales Account Manager plays a key role in driving growth by identifying and engaging prospective AIM members and suppliers through prospecting, cold calling, and follow-up outreach to convert leads into active members and suppliers. This role also involves developing a deep understanding of AIM’s proprietary order management platform, Tech Suite, and confidently demonstrating its features, as well as navigating and explaining AIM’s website and suite of member and supplier services. In addition to new business development, the Sales Account Manager will maintain and strengthen relationships with existing members and suppliers—gaining insight into their evolving needs, addressing concerns proactively, and supporting long-term member retention.

Responsibilities

• Prospect and qualify potential leads to generate new business opportunities.
• Conduct outbound cold calls and emails to engage prospects and schedule meetings.
• Build and nurture strong relationships with existing members and suppliers to better understand their evolving needs, proactively address concerns, and help prevent member and supplier attrition.
• Utilise virtual meeting platforms (Zoom, Teams, Google Meet) to conduct presentations and product and services demonstrations.
• Prepare and deliver persuasive sales presentations via phone, email, virtual meetings, and in-person.
• Negotiate and close sales to achieve monthly, quarterly, and annual revenue targets.
• Provide an exceptional customer experience to ensure satisfaction and retention.
• Stay up to date on industry trends, competitor activities, and market developments to identify growth opportunities.
• Maintain accurate records of sales activities and customer interactions using CRM software.
• Support catalogue sales with our Supplier partners.
• Demonstrate and sell technology solutions, including but not limited to: AIM Tech Suite order management platform, Websites, Promo Serve, Technologo.
• Work closely with the Customer Success Team to provide more detailed technology presentations when needed.
• Provide regular updates on pipeline trends, offering corrective actions, solutions, and reporting.
• Represent AIM at industry events and trade shows as needed.

Qualifications & Experience

• Experience in the promotional products or printing industry is a plus.
• Proven track record of success in inside sales or account management.
• Strong communication and interpersonal skills, with the ability to build rapport and establish trust with clients.
• Excellent organisational and time management skills, with the ability to prioritise tasks effectively.
• Proficiency in virtual meeting platforms, CRM software (HubSpot a plus), and Microsoft Office Suite.
• Self-motivated and results-oriented, with a passion for driving sales growth.
• Ability to work independently and collaboratively in a fast-paced, team environment.
• Strong problem-solving skills and attention to detail.
• Naturally curious about technology and enjoys exploring technical applications.
• Ability to translate technical concepts into user-friendly language when presenting.
• Confident in presenting to both small and large groups, in person or virtually.

Applicants must be 18 years of age or older and legally eligible to work in the UK.

Benefits

• Pension Scheme
• Eye care scheme
• Health care scheme
• Buy and Sell annual leave