At a Glance
- Tasks: Create engaging content and tell real stories across social media platforms.
- Company: Join a community-driven tech platform in the promotional products industry.
- Benefits: Competitive salary, dynamic team environment, and opportunities for creativity.
- Other info: In-person role in Manchester with great career growth potential.
- Why this job: Shape narratives that resonate with diverse audiences and make an impact.
- Qualifications: Experience in short-form content creation and strong social media skills.
The predicted salary is between 29000 - 29000 £ per year.
Manchester (required) – Office Based
Brand & Marketing team
Established company
Salary – £29k pa
Applicants must be eligible to work in the UK.
About Aim Smarter: a community‑driven technology platform for the promotional products industry, serving 2,300 distributor members, supplier partners, and modern merch sellers.
About the Role: This is not a social media scheduling job. It sits at the intersection of storytelling, platform strategy, community documentation, and creative execution. The raw material is people – members running businesses, supplier partners building products, a network with real stories inside it that nobody is telling yet. Your job is to find those stories, shape them, and make them land differently on every platform they need to live on. You will work closely with the brand and marketing team to figure out what to say, where to say it, and how it should feel to someone discovering the industry for the first time versus a distributor who has been in it for twenty years. “The community is the content. The role is making that visible in a way that feels human, not produced.”
Responsibilities:
- Running and shaping Aim’s social presence across LinkedIn, Instagram, TikTok, Reddit, Snapchat, and Facebook.
- Planning and shooting original content on location, mostly handheld and iPhone‑led short‑form, with higher‑production pieces when the moment calls for it.
- Attending events, supplier visits, and in‑person community experiences to capture content live.
- Interviewing members and brand partners on camera.
- Editing for TikTok, Instagram Reels, YouTube Shorts, and longer‑form LinkedIn and YouTube.
- Using AI across the pipeline: ideation, scripting, edit acceleration, auto‑captioning, b‑roll generation.
- Running day‑to‑day community management across platforms: replying to comments and DMs, spotting sentiment shifts, and feeding member feedback back to the team.
- Collaborating with the brand and marketing team on platform direction, content strategy, and next steps.
Required Skills & Experience:
- Portfolio of short‑form social content that has actually performed, with metrics (views, engagement, growth).
- Demonstrable AI fluency – familiar with tools used day‑to‑day and able to adopt new ones quickly.
- Strong opinions about what good social looks like and confidence to advocate for them.
- Right to work in the UK and ability to travel to the US without sponsorship.
- Some travel required, including occasional evenings and weekends for events.
Desired Attributes:
- Culturally switched‑on, noticing things in online communication.
- Comfortable on camera and behind it, able to put interviewees at ease quickly.
- Insight into Gen Z behaviour by living or paying close attention.
- Warm, socially intelligent, willing to travel and meet people.
- Creative and able to execute; ability to turn ideas into tangible outcomes.
- No degree required; taste, instinct, portfolio and thinking are key.
Specialised Skills:
- Platform‑native storytelling instinct.
- Short‑form video expertise.
- Community‑led content.
- AI fluency.
- On and off camera presence.
Working Environment:
- In‑person role with immersion in company conversations, decisions, and dynamics.
- The team is small and connected; no silo between brand, content, and community.
- The role is based in Manchester and requires office presence. Remote applications will not be considered.
In-House Social & Content Creator in Manchester employer: AIM Smarter UK
Aim Smarter is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and community engagement are at the forefront. Located in Manchester, this office-based role offers a competitive salary of £29k pa and the opportunity to work closely with a passionate brand and marketing team, allowing for personal growth and the chance to shape compelling narratives within the promotional products industry. With a focus on storytelling and innovative content creation, employees are encouraged to explore their creative instincts while being part of a supportive environment that values every voice.
StudySmarter Expert Advice🤫
We think this is how you could land In-House Social & Content Creator in Manchester
✨Tip Number 1
Get your portfolio ready! Make sure it showcases your best short-form social content that has actually performed. Metrics like views and engagement are key, so highlight those to show what you can bring to the table.
✨Tip Number 2
Network like a pro! Attend industry events and engage with potential colleagues on platforms like LinkedIn. Building relationships can open doors and give you insights into what Aim Smarter is really looking for.
✨Tip Number 3
Show off your creativity! When you apply, think about how you can present your ideas in a unique way. Maybe create a short video or a fun infographic that reflects your storytelling skills and platform strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Aim Smarter.
We think you need these skills to ace In-House Social & Content Creator in Manchester
Some tips for your application 🫡
Show Off Your Portfolio:Make sure to include a portfolio that highlights your best short-form social content. We want to see what you've created and how it performed, so don’t hold back on those metrics!
Tailor Your Application:When applying, tailor your application to reflect our job description. We’re looking for someone who understands the nuances of different platforms, so show us you get it!
Be Yourself on Camera:Since this role involves being on camera, let your personality shine through in your application. We want to know how you connect with people and make them feel at ease.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at AIM Smarter UK
✨Know Your Platforms
Before the interview, dive deep into the different social media platforms mentioned in the job description. Understand what type of content thrives on each one and be ready to discuss how you would tailor stories for LinkedIn versus TikTok. This shows that you’re not just a content creator but a strategic thinker.
✨Showcase Your Portfolio
Bring along a portfolio that highlights your best short-form social content. Make sure to include metrics that demonstrate engagement and growth. Be prepared to explain the thought process behind each piece and how it aligns with community-driven storytelling.
✨Be Ready to Discuss AI Tools
Since fluency in AI tools is a requirement, brush up on the specific tools you’ve used in your previous roles. Be ready to share examples of how you've integrated AI into your content creation process, whether it's for ideation or editing. This will show that you’re forward-thinking and adaptable.
✨Practice Your On-Camera Presence
Given that the role involves interviewing members and brand partners, practice being comfortable on camera. You might even want to do a mock interview with a friend. This will help you feel more at ease during the actual interview and demonstrate your ability to put others at ease as well.
