At a Glance
- Tasks: Create and implement innovative marketing strategies for Maidstone Museum and the Arts Hub.
- Company: Join a vibrant cultural team at Maidstone Museum, where creativity thrives.
- Benefits: Enjoy a permanent full-time role with flexible working options and a supportive environment.
- Other info: Collaborate with artists, influencers, and a dynamic team to enhance community engagement.
- Why this job: Make a real impact in the arts by engaging diverse audiences and driving cultural initiatives.
- Qualifications: Proven experience in marketing strategy and campaign delivery, with strong communication skills.
The predicted salary is between 33750 - 41250 £ per year.
Museum & Culture Marketing Senior Officer – Maidstone Museum
Are you a creative and strategic marketer with a passion for culture, audience engagement and delivering results?
Join us in a new role as Museum & Culture Marketing Senior Officer.
About the role
We are seeking a marketing professional to join us, working across the Museums Service, the Arts Hub and the Council’s Communications Team.
This is aunique opportunity to combine strategic marketing, audience engagement, digital communications and income generation within a thriving cultural environment.
Key responsibilities
- Develop and deliver the marketing strategy for Maidstone Museums and contribute to the Arts Hub marketing strategy.
- Provide expert marketing advice to museum officers and colleagues across the Council.
- Provide strategic direction for content creation, ensuring brand, accessibilityand quality standards are met.
- Manage website content, CRM activity, email marketing campaigns and ticketing promotions.
- Monitor and evaluate campaign performance, using insights and data analytics to drive continuous improvement.
- Lead promotional activity for exhibitions, events, venue hire, touring exhibitions and retail opportunities, supporting the achievement of income generation and visitor targets.
- Work collaboratively with varied internal and external stakeholders, including colleague, partners, artists, influencers, and in-house graphic designer.
This is a full-time position, working 37 hours per week, on a permanent contract.
The role is based across the Communications and Museum teams.
The postholder will be expected to maintain a regular presence at the Museum to support operational requirements while working flexibly across Council locations and from home where appropriate.
In addition, there is a requirement for occasional work outside of traditional working hours, as needed.
About you
We are looking for someone who is self-motivated with professional knowledge of marketing strategy, audiencedevelopmentand digital channels. The ideal candidate will have:
- Experience of delivering complex marketing campaigns with measurable outcomes.
- Strong organisational skills with the ability to manage multiple competing priorities and work collaboratively within a team, remaining calm under pressure.
- Excellent communication and influencing skills, with the ability to engage and build effective relationships with diverse audiences and stakeholders.
- Ability to effectively adapt written and verbal communications to meet different needs, and deliver inclusive, accessible messaging in a public-sector environment.
- Demonstrable experience of using marketing analytics
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Museum & Culture Marketing Senior Officer – Maidstone Museum employer: Aim Museums
Aim Museums is an exceptional employer, offering a unique opportunity to work in the historic Strawberry Hill House and Garden in Twickenham. With a strong focus on professional growth and a collaborative work culture, employees are encouraged to innovate and engage diverse audiences through meaningful cultural programmes. The supportive environment and commitment to heritage make it a rewarding place for those passionate about cultural programming.
