At a Glance
- Tasks: Lead and execute data-driven marketing campaigns across subscriptions, e-commerce, and audience growth.
- Company: Join a leading motor racing media brand transforming for a modern digital audience.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and audience engagement.
- Why this job: Make an impact in a fast-paced industry while honing your marketing skills.
- Qualifications: 5+ years in digital marketing with strong analytical and creative skills.
The predicted salary is between 45000 - 55000 € per year.
Our client is evolving into one of the world’s most established motor racing media brands for a modern digital audience. They are looking for a commercially minded Marketing Manager to lead and execute data-driven marketing activity across subscriptions, digital products, e-commerce, events and audience growth. This is a hands-on role suited to someone who combines strong marketing fundamentals with technical understanding, analytical thinking and experience working within a subscription or publishing environment.
You will play a key role in how they acquire, convert, retain and engage audiences across multiple platforms and products, while helping optimise the systems, journeys and processes that power their marketing operation.
The RoleYou will be responsible for planning, executing and optimising integrated marketing campaigns across multiple channels, products and audience touchpoints. Working closely with senior management and cross-functional teams including editorial, product, subscriptions and commercial, you will help drive audience growth, subscription revenue, customer retention and engagement.
Responsibilities- Plan, manage and optimise multi-channel marketing campaigns across subscriptions, ecommerce, events, editorial and brand activity.
- Own customer acquisition, engagement and retention activity across digital and print subscription products.
- Develop and optimise lifecycle marketing journeys including onboarding, retention, win-back and renewal campaigns.
- Work across email marketing, paid social, organic social, partnerships, landing pages and web campaigns.
- Analyse campaign and customer performance using data to improve conversion, engagement and ROI.
- Build reporting dashboards and provide regular insight into campaign performance, audience behaviour and commercial impact.
- Work closely with product and development teams to improve customer journeys, tracking, integrations and digital experiences.
- Manage and optimise marketing automation workflows and customer segmentation strategies.
- Support the ongoing optimisation of subscription funnels, paywalls, ecommerce journeys and lead generation activity.
- Brief and manage creative, design and external agency support where required.
- Ensure campaigns are accurately tracked and measured across all platforms.
- Contribute to wider audience growth and digital transformation initiatives across the business.
- 5+ years experience in digital marketing, subscriptions or audience growth.
- Experience within publishing, media, memberships or subscription-led businesses.
- Strong understanding of customer acquisition, retention and lifecycle marketing.
- Experience using CRM and marketing automation platforms such as Dotdigital, HubSpot, Mailchimp or similar.
- Strong analytical and reporting skills with experience using platforms such as Google Analytics 4, Looker Studio or similar tools.
- Comfortable working with data, segmentation, attribution and campaign measurement.
- Understanding of how marketing systems, websites, ecommerce platforms and subscription platforms connect together.
- Experience managing integrated marketing campaigns across multiple channels and products.
- Experience working with CMS platforms such as WordPress.
- Understanding of ecommerce, subscriptions and recurring revenue models.
- Strong organisational and project management skills.
- Excellent written communication and copywriting skills.
- Comfortable working in a fast-paced, collaborative environment.
If this is of interest please get in touch!!
Digital Marketing Manager in Slough employer: AIM EXECUTIVE SEARCH
Join a dynamic and innovative team at one of the world's leading motor racing media brands, where your expertise as a Digital Marketing Manager will be valued and nurtured. With a strong focus on employee growth, we offer a collaborative work culture that encourages creativity and data-driven decision-making, alongside competitive benefits and opportunities to engage with cutting-edge digital marketing strategies. Located in a vibrant environment, you'll have the chance to make a significant impact on audience engagement and subscription growth while working with passionate professionals in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, analytics reports, and any successful projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in audience growth and retention.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by our team!
We think you need these skills to ace Digital Marketing Manager in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Marketing Manager. Highlight your experience in digital marketing, subscriptions, and audience growth, and don’t forget to sprinkle in some keywords from the job description!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills align with the company's goals. Be sure to mention specific campaigns you've managed that relate to the responsibilities outlined in the job description.
Show Off Your Analytical Skills:Since this role requires strong analytical thinking, include examples of how you've used data to drive marketing decisions. Mention any tools you’ve used, like Google Analytics or CRM platforms, to demonstrate your technical prowess.
Apply Through Our Website:We love it when candidates apply directly through our website! It helps us keep track of applications better. So, make sure to submit your application there and let us know why you’re the perfect fit for the team!
How to prepare for a job interview at AIM EXECUTIVE SEARCH
✨Know Your Numbers
Make sure you brush up on your analytical skills before the interview. Be ready to discuss specific metrics you've improved in past roles, like conversion rates or audience engagement. This will show that you understand the data-driven side of digital marketing.
✨Showcase Your Campaigns
Prepare a portfolio of successful marketing campaigns you've managed. Highlight your role in planning, executing, and optimising these campaigns across various channels. This will demonstrate your hands-on experience and ability to drive results.
✨Understand the Brand
Do your homework on the company’s brand and its position in the motor racing media landscape. Familiarise yourself with their target audience and current marketing strategies. This knowledge will help you tailor your responses and show genuine interest in the role.
✨Ask Insightful Questions
Prepare thoughtful questions about their current marketing challenges and future goals. This not only shows your enthusiasm for the role but also your strategic thinking. It’s a great way to engage with the interviewers and demonstrate your understanding of the industry.
