At a Glance
- Tasks: Lead and execute data-driven marketing campaigns across subscriptions, e-commerce, and audience growth.
- Company: Join a leading motor racing media brand transforming for a modern digital audience.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and audience engagement.
- Why this job: Make an impact in a fast-paced industry while honing your marketing skills.
- Qualifications: 5+ years in digital marketing with strong analytical and project management skills.
The predicted salary is between 45000 - 55000 € per year.
Our client is evolving into one of the world’s most established motor racing media brands for a modern digital audience. They are looking for a commercially minded Marketing Manager to lead and execute data-driven marketing activity across subscriptions, digital products, e-commerce, events and audience growth. This is a hands-on role suited to someone who combines strong marketing fundamentals with technical understanding, analytical thinking and experience working within a subscription or publishing environment. You will play a key role in how they acquire, convert, retain and engage audiences across multiple platforms and products, while helping optimise the systems, journeys and processes that power their marketing operation.
The Role
You will be responsible for planning, executing and optimising integrated marketing campaigns across multiple channels, products and audience touchpoints. Working closely with senior management and cross-functional teams including editorial, product, subscriptions and commercial, you will help drive audience growth, subscription revenue, customer retention and engagement. The ideal candidate will understand both the creative and technical sides of modern marketing — from campaign strategy and customer journeys through to reporting, marketing automation, analytics and platform integrations.
Responsibilities
- Plan, manage and optimise multi-channel marketing campaigns across subscriptions, ecommerce, events, editorial and brand activity
- Own customer acquisition, engagement and retention activity across digital and print subscription products
- Develop and optimise lifecycle marketing journeys including onboarding, retention, win-back and renewal campaigns
- Work across email marketing, paid social, organic social, partnerships, landing pages and web campaigns
- Analyse campaign and customer performance using data to improve conversion, engagement and ROI
- Build reporting dashboards and provide regular insight into campaign performance, audience behaviour and commercial impact
- Work closely with product and development teams to improve customer journeys, tracking, integrations and digital experiences
- Manage and optimise marketing automation workflows and customer segmentation strategies
- Support the ongoing optimisation of subscription funnels, paywalls, ecommerce journeys and lead generation activity
- Brief and manage creative, design and external agency support where required
- Ensure campaigns are accurately tracked and measured across all platforms
- Contribute to wider audience growth and digital transformation initiatives across the business
- Maintain a strong understanding of publishing, subscription and digital marketing trends
Requirements
- 5+ years experience in digital marketing, subscriptions or audience growth
- Experience within publishing, media, memberships or subscription-led businesses
- Strong understanding of customer acquisition, retention and lifecycle marketing
- Experience using CRM and marketing automation platforms such as Dotdigital, HubSpot, Mailchimp or similar
- Strong analytical and reporting skills with experience using platforms such as Google Analytics 4, Looker Studio or similar tools
- Comfortable working with data, segmentation, attribution and campaign measurement
- Understanding of how marketing systems, websites, ecommerce platforms and subscription platforms connect together
- Experience managing integrated marketing campaigns across multiple channels and products
- Experience working with CMS platforms such as WordPress
- Understanding of ecommerce, subscriptions and recurring revenue models
- Strong organisational and project management skills
- Excellent written communication and copywriting skills
- Comfortable working in a fast-paced, collaborative environment
If this is of interest please get in touch!!
Digital Marketing Manager in London employer: AIM EXECUTIVE SEARCH
Join a dynamic and innovative team at one of the world's leading motor racing media brands, where your expertise as a Digital Marketing Manager will be valued and nurtured. With a strong focus on employee growth, we offer a collaborative work culture that encourages creativity and data-driven decision-making, alongside competitive benefits and opportunities to engage with cutting-edge digital marketing strategies. Located in a vibrant area, you'll thrive in an environment that champions both professional development and a passion for motorsport.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in audience growth and engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in digital marketing, subscriptions, and audience growth. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in managing integrated marketing campaigns and driving audience engagement.
Show Off Your Analytical Skills:Since this role involves a lot of data-driven decision-making, make sure to showcase your analytical skills. Mention any tools you've used, like Google Analytics or CRM platforms, and how you've leveraged data to improve campaign performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at AIM EXECUTIVE SEARCH
✨Know Your Numbers
As a Digital Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to customer acquisition, retention, and campaign performance. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaigns
Prepare to talk about specific marketing campaigns you've managed. Highlight the strategies you employed, the channels you used, and the results achieved. This will show your hands-on experience and understanding of integrated marketing.
✨Understand the Tech
Familiarise yourself with the CRM and marketing automation platforms mentioned in the job description. If you've worked with tools like HubSpot or Google Analytics, be prepared to discuss how you've leveraged them to optimise marketing efforts.
✨Be Collaborative
This role involves working closely with various teams. Think of examples where you've successfully collaborated with editorial, product, or commercial teams. Emphasising your teamwork skills will show you're a good fit for their collaborative environment.
