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For Companies At a Glance
- Tasks: Drive new sportsbook partnerships and lead the full sales cycle from discovery to launch.
- Company: AI-led sports technology company with a focus on innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Join a cutting-edge team and make an impact in the sports betting industry.
- Qualifications: 12+ years of B2B sales experience in sports betting or iGaming required.
- Other info: Ideal for those who thrive in complex, technical sales processes.
The predicted salary is between 72000 - 108000 £ per year.
About the Role
We are a well-funded, AI-led sports technology company hiring a Senior Sales Executive to drive new sportsbook operator partnerships across Europe. This is a hunter role focused on new logo acquisition, complex enterprise selling, and taking products from first conversation through to signed contract and go-live. This role is not account-management heavy.
What You’ll Be Selling
- AI-powered, real-time sports engagement and decision-support products that:
- Are embedded directly into sportsbook user journeys
- Operate across pre-match and in-play betting
- Are sold as enterprise B2B technology partnerships
- Require consultative, solution-led selling in regulated environments
Key Responsibilities
- Own end-to-end new business acquisition with licensed sportsbook operators
- Lead the full sales cycle: discovery → solution shaping → negotiation → contract → launch
- Build senior relationships with Heads of Sportsbook, Trading, Product, CRM, and Commercial teams
- Structure and negotiate sportsbook-aligned commercial models (licensing, revenue share, hybrid)
- Work closely with product and engineering teams to co-create operator-specific use cases
- Navigate multi-stakeholder, regulation-aware sales cycles
- Maintain accurate pipeline ownership and revenue forecasting
What Success Looks Like
- Signing new sportsbook operators
- Taking products live with paying customers
- Building a strong, qualified enterprise pipeline
Mandatory Requirements
- 12+ years of B2B sales experience in sports betting / iGaming
- Proven track record of new logo acquisition with sportsbook operators
- Experience selling sportsbook technology, data-led, or real-time products
- Strong understanding of sportsbook operations, trading environments, and regulated markets
- Comfortable owning complex, technical, multi-stakeholder sales processes
Nice to Have
- Existing relationships with Tier-1 or Tier-2 sportsbook operators
- Experience selling embedded (non-standalone) products
- Exposure to multiple regulated sports betting jurisdictions
- Background in AI, personalisation, or real-time engagement solutions
Territory
- Primary focus: Europe
- Secondary focus: Select Middle East opportunities
Who This Role Is Not For
- Account-management–only profiles
- Candidates without direct sportsbook sales experience
If you are experienced in selling complex sportsbook technology, comfortable building deals from zero, and want real commercial ownership, we’d like to hear from you.
Senior Sales Executive - Sports Betting in Slough employer: Aiko Inc
Contact Detail:
Aiko Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Executive - Sports Betting in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships with people in the sports betting world can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Be ready to showcase your expertise! When you land that interview, come prepared with examples of your past successes in B2B sales and how you’ve navigated complex sales cycles. Show them you know your stuff!
✨Tip Number 3
Tailor your pitch! Make sure you understand the specific needs of the sportsbook operators you’re targeting. Customising your approach will demonstrate that you’re not just another salesperson, but someone who truly gets their business.
✨Tip Number 4
Don’t forget to apply through our website! We want to see your application and get to know you better. Plus, it’s a great way to ensure your details land directly in front of the hiring team.
We think you need these skills to ace Senior Sales Executive - Sports Betting in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your B2B sales experience in sports betting and any relevant achievements. We want to see how you’ve driven new business acquisition and built relationships with sportsbook operators.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this Senior Sales Executive role. Share specific examples of your success in complex enterprise selling and how you’ve navigated multi-stakeholder sales processes.
Showcase Your Knowledge: We love candidates who know their stuff! Make sure to demonstrate your understanding of sportsbook operations, trading environments, and regulated markets in your application. This will show us that you’re ready to hit the ground running.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Aiko Inc
✨Know Your Product Inside Out
Before the interview, make sure you understand the AI-powered sports engagement products you'll be selling. Familiarise yourself with how they integrate into sportsbook user journeys and their benefits for operators. This knowledge will help you answer questions confidently and demonstrate your expertise.
✨Prepare for Complex Sales Scenarios
Given the nature of this role, be ready to discuss your experience with complex, multi-stakeholder sales processes. Prepare examples of how you've navigated these situations in the past, focusing on your consultative approach and how you shaped solutions to meet client needs.
✨Build Relationships Before You Walk In
If you have existing connections with sportsbook operators, mention them during the interview. Highlighting your network can show your potential value to the company and your ability to hit the ground running in acquiring new logos.
✨Showcase Your Understanding of Regulated Markets
Since this role involves selling in regulated environments, brush up on the specific regulations that affect sportsbook operations in Europe and the Middle East. Being able to discuss these nuances will set you apart as a candidate who understands the landscape and can navigate it effectively.
