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For Companies At a Glance
- Tasks: Drive new sportsbook partnerships and lead the full sales cycle from discovery to launch.
- Company: AI-led sports technology company focused on innovation and growth.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Join a cutting-edge team and make an impact in the exciting world of sports betting.
- Qualifications: 12+ years B2B sales experience in sports betting with a proven track record.
- Other info: Ideal for those who thrive in complex, technical sales processes.
The predicted salary is between 72000 - 108000 £ per year.
About the Role
We are a well-funded, AI-led sports technology company hiring a Senior Sales Executive to drive new sportsbook operator partnerships across Europe. This is a hunter role focused on new logo acquisition, complex enterprise selling, and taking products from first conversation through to signed contract and go-live. This role is not account-management heavy.
What You’ll Be Selling
- AI-powered, real-time sports engagement and decision-support products that:
- Are embedded directly into sportsbook user journeys
- Operate across pre-match and in-play betting
- Are sold as enterprise B2B technology partnerships
- Require consultative, solution-led selling in regulated environments
Key Responsibilities
- Own end-to-end new business acquisition with licensed sportsbook operators
- Lead the full sales cycle: discovery → solution shaping → negotiation → contract → launch
- Build senior relationships with Heads of Sportsbook, Trading, Product, CRM, and Commercial teams
- Structure and negotiate sportsbook-aligned commercial models (licensing, revenue share, hybrid)
- Work closely with product and engineering teams to co-create operator-specific use cases
- Navigate multi-stakeholder, regulation-aware sales cycles
- Maintain accurate pipeline ownership and revenue forecasting
What Success Looks Like
- Signing new sportsbook operators
- Taking products live with paying customers
- Building a strong, qualified enterprise pipeline
Mandatory Requirements
- 12+ years of B2B sales experience in sports betting / iGaming
- Proven track record of new logo acquisition with sportsbook operators
- Experience selling sportsbook technology, data-led, or real-time products
- Strong understanding of sportsbook operations, trading environments, and regulated markets
- Comfortable owning complex, technical, multi-stakeholder sales processes
Nice to Have
- Existing relationships with Tier-1 or Tier-2 sportsbook operators
- Experience selling embedded (non-standalone) products
- Exposure to multiple regulated sports betting jurisdictions
- Background in AI, personalisation, or real-time engagement solutions
Territory
- Primary focus: Europe
- Secondary focus: Select Middle East opportunities
Who This Role Is Not For
- Account-management–only profiles
- Candidates without direct sportsbook sales experience
If you are experienced in selling complex sportsbook technology, comfortable building deals from zero, and want real commercial ownership, we’d like to hear from you.
Senior Sales Executive - Sports Betting employer: Aiko Inc
Contact Detail:
Aiko Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Executive - Sports Betting
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships with decision-makers in the sports betting world can open doors that applications alone can't.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers, make sure to highlight your experience in B2B sales and your understanding of sportsbook operations. We want to see how you can drive new partnerships!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working together. You never know what opportunities might arise!
✨Tip Number 4
Prepare for those interviews! Research the company’s products and think about how your skills can help them grow. Tailor your pitch to show how you can lead the full sales cycle and bring value to their team.
We think you need these skills to ace Senior Sales Executive - Sports Betting
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your B2B sales experience in sports betting and any relevant achievements. We want to see how you’ve driven new business acquisition and built relationships with sportsbook operators.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this Senior Sales Executive role. Share specific examples of your success in complex enterprise selling and how you’ve navigated multi-stakeholder sales processes.
Showcase Your Knowledge: Demonstrate your understanding of sportsbook operations and regulated markets in your application. We’re looking for someone who knows the ins and outs of the industry, so don’t hold back on sharing your insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you in the running for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Aiko Inc
✨Know Your Product Inside Out
Before the interview, make sure you understand the AI-powered sports engagement products you'll be selling. Familiarise yourself with how they integrate into sportsbook user journeys and their benefits for operators. This knowledge will help you answer questions confidently and demonstrate your expertise.
✨Prepare for Consultative Selling
Since this role requires solution-led selling, practice how to approach potential clients with a consultative mindset. Think about how you can tailor your pitch to address specific needs of sportsbook operators, and prepare examples of how you've successfully navigated complex sales cycles in the past.
✨Build Relationships Before the Interview
If possible, try to connect with current or former employees of the company on LinkedIn. Understanding their experiences can give you valuable insights into the company culture and expectations, which you can leverage during your interview to show you're a great fit.
✨Showcase Your Track Record
Be ready to discuss your previous successes in new logo acquisition and complex sales processes. Prepare specific examples that highlight your ability to build relationships with senior stakeholders and close deals, especially in regulated environments. Numbers and results speak volumes!
