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- Tasks: Drive new sportsbook partnerships and lead the full sales cycle from discovery to launch.
- Company: AI-led sports technology company with a focus on innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Join a cutting-edge team and make an impact in the exciting world of sports technology.
- Qualifications: 12+ years of B2B sales experience in sports betting or iGaming required.
- Other info: Ideal for those who thrive in complex, multi-stakeholder sales processes.
The predicted salary is between 43200 - 72000 £ per year.
We are a well-funded, AI-led sports technology company hiring a Senior Sales Executive to drive new sportsbook operator partnerships across Europe. This is a hunter role focused on new logo acquisition, complex enterprise selling, and taking products from first conversation through to signed contract and go-live. This role is not account-management heavy.
AI-powered, real-time sports engagement and decision-support products that:
- Operate across pre-match and in-play betting
- Are sold as enterprise B2B technology partnerships
- Lead the full sales cycle: discovery → solution shaping → negotiation → contract → launch
- Build senior relationships with Heads of Sportsbook, Trading, Product, CRM, and Commercial teams
- Structure and negotiate sportsbook-aligned commercial models (licensing, revenue share, hybrid)
- Navigate multi-stakeholder, regulation-aware sales cycles
- Build a strong, qualified enterprise pipeline
Requirements:
- 12+ years of B2B sales experience in sports betting / iGaming
- Experience selling sportsbook technology, data-led, or real-time products
- Strong understanding of sportsbook operations, trading environments, and regulated markets
- Comfortable owning complex, technical, multi-stakeholder sales processes
- Experience selling embedded (non-standalone) products
- Exposure to multiple regulated sports betting jurisdictions
If you are experienced in selling complex sportsbook technology, comfortable building deals from zero, and want real commercial ownership, we’d like to hear from you.
Senior Technology Sales Representative in London employer: Aiko Inc
Contact Detail:
Aiko Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Technology Sales Representative in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your expertise! Prepare a portfolio or case studies that highlight your past successes in B2B sales, especially in sports betting. This will help you stand out during interviews.
✨Tip Number 3
Practice your pitch! Be ready to discuss how you would approach new partnerships and navigate complex sales cycles. Role-playing with a friend can help you refine your delivery.
✨Tip Number 4
Apply through our website! We want to see your application directly, so don’t hesitate to submit your details. It shows initiative and helps us get to know you better.
We think you need these skills to ace Senior Technology Sales Representative in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to highlight your experience in B2B sales, especially in sports betting or iGaming. We want to see how your skills align with the role, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about sports technology and how your background makes you the perfect fit for this hunter role. Keep it engaging and relevant!
Showcase Your Sales Cycle Expertise: In your application, emphasise your experience leading complex sales cycles from discovery to launch. We’re looking for someone who can navigate multi-stakeholder environments, so give us examples of how you’ve done this successfully.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Aiko Inc
✨Know Your Product Inside Out
Make sure you understand the AI-powered sports technology products inside and out. Be ready to discuss how they operate in pre-match and in-play betting, and how they can benefit potential sportsbook partners. This will show your expertise and confidence during the interview.
✨Demonstrate Your Sales Process Knowledge
Be prepared to walk through your sales process from discovery to launch. Highlight your experience in complex enterprise selling and how you've successfully navigated multi-stakeholder sales cycles in the past. This will help the interviewers see that you can handle the full sales cycle effectively.
✨Build Relationships with Key Stakeholders
Think about how you would approach building relationships with Heads of Sportsbook, Trading, and Commercial teams. Share examples from your past experiences where you’ve successfully established these connections, as this is crucial for the role.
✨Showcase Your Market Understanding
Familiarise yourself with the regulated markets and trading environments relevant to the role. Be ready to discuss your insights on different jurisdictions and how they impact sportsbook operations. This will demonstrate your depth of knowledge and readiness for the challenges ahead.
