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For Companies At a Glance
- Tasks: Drive new sportsbook partnerships and lead the full sales cycle from discovery to launch.
- Company: AI-led sports technology company with a focus on innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Join a cutting-edge team and make an impact in the sports betting industry.
- Qualifications: 12+ years of B2B sales experience in sports betting or iGaming required.
- Other info: Ideal for those who thrive in complex, technical sales processes.
The predicted salary is between 72000 - 108000 £ per year.
About the Role
We are a well-funded, AI-led sports technology company hiring a Senior Sales Executive to drive new sportsbook operator partnerships across Europe. This is a hunter role focused on new logo acquisition, complex enterprise selling, and taking products from first conversation through to signed contract and go-live. This role is not account-management heavy.
What You’ll Be Selling
- AI-powered, real-time sports engagement and decision-support products that:
- Are embedded directly into sportsbook user journeys
- Operate across pre-match and in-play betting
- Are sold as enterprise B2B technology partnerships
- Require consultative, solution-led selling in regulated environments
Key Responsibilities
- Own end-to-end new business acquisition with licensed sportsbook operators
- Lead the full sales cycle: discovery → solution shaping → negotiation → contract → launch
- Build senior relationships with Heads of Sportsbook, Trading, Product, CRM, and Commercial teams
- Structure and negotiate sportsbook-aligned commercial models (licensing, revenue share, hybrid)
- Work closely with product and engineering teams to co-create operator-specific use cases
- Navigate multi-stakeholder, regulation-aware sales cycles
- Maintain accurate pipeline ownership and revenue forecasting
What Success Looks Like
- Signing new sportsbook operators
- Taking products live with paying customers
- Building a strong, qualified enterprise pipeline
Mandatory Requirements
- 12+ years of B2B sales experience in sports betting / iGaming
- Proven track record of new logo acquisition with sportsbook operators
- Experience selling sportsbook technology, data-led, or real-time products
- Strong understanding of sportsbook operations, trading environments, and regulated markets
- Comfortable owning complex, technical, multi-stakeholder sales processes
Nice to Have
- Existing relationships with Tier-1 or Tier-2 sportsbook operators
- Experience selling embedded (non-standalone) products
- Exposure to multiple regulated sports betting jurisdictions
- Background in AI, personalisation, or real-time engagement solutions
Territory
- Primary focus: Europe
- Secondary focus: Select Middle East opportunities
Who This Role Is Not For
- Account-management–only profiles
- Candidates without direct sportsbook sales experience
If you are experienced in selling complex sportsbook technology, comfortable building deals from zero, and want real commercial ownership, we’d like to hear from you.
Senior Sales Executive - Sports Betting in London employer: Aiko Inc
Contact Detail:
Aiko Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Executive - Sports Betting in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Be ready to showcase your skills in interviews. Prepare to discuss your past successes in new logo acquisition and how you’ve navigated complex sales cycles. We want to see your passion for sports betting shine through!
✨Tip Number 3
Research the company and its products thoroughly. Understand how our AI-powered solutions fit into the sportsbook landscape. This knowledge will help you tailor your pitch and demonstrate your genuine interest.
✨Tip Number 4
Don’t hesitate to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to reach out directly.
We think you need these skills to ace Senior Sales Executive - Sports Betting in London
Some tips for your application 🫡
Show Off Your Sales Skills: Make sure to highlight your B2B sales experience, especially in sports betting or iGaming. We want to see how you've successfully acquired new logos and navigated complex sales processes, so don’t hold back!
Tailor Your Application: Customise your CV and cover letter to reflect the specific requirements of the Senior Sales Executive role. Mention your understanding of sportsbook operations and any relevant relationships you have with operators – it’ll make you stand out!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and focus on your achievements and how they relate to what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our AI-led sports technology company!
How to prepare for a job interview at Aiko Inc
✨Know Your Product Inside Out
Before the interview, make sure you understand the AI-powered sports engagement products you'll be selling. Familiarise yourself with how they integrate into sportsbook user journeys and their benefits for operators. This knowledge will help you answer questions confidently and demonstrate your expertise.
✨Prepare for Consultative Selling
Since this role requires solution-led selling, practice how to approach potential clients with a consultative mindset. Think about how you can tailor your pitch to meet the specific needs of different sportsbook operators. Prepare examples of how you've successfully navigated complex sales processes in the past.
✨Build Relationships Before You Walk In
If you have existing connections with Heads of Sportsbook or other key stakeholders, mention them during your interview. This shows that you’re already embedded in the industry and can leverage those relationships to drive new business. If you don’t have direct contacts, research who the key players are and be ready to discuss how you would approach them.
✨Showcase Your Track Record
Be prepared to discuss your previous successes in new logo acquisition and how you’ve built strong pipelines. Use specific metrics and examples to illustrate your achievements in B2B sales within the sports betting sector. This will help the interviewers see your potential impact on their business right from the start.
