At a Glance
- Tasks: Drive new sportsbook partnerships and lead the full sales cycle from discovery to launch.
- Company: AI-led sports technology company with a focus on innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Join a cutting-edge team and make an impact in the sports betting industry.
- Qualifications: 12+ years of B2B sales experience in sports betting or iGaming required.
- Other info: Ideal for those who thrive in complex, technical sales processes.
The predicted salary is between 48000 - 84000 £ per year.
We are a well-funded, AI-led sports technology company hiring a Senior Sales Executive to drive new sportsbook operator partnerships across Europe. This is a hunter role focused on new logo acquisition, complex enterprise selling, and taking products from first conversation through to signed contract and go-live. This role is not account-management heavy.
What You’ll Be Selling
- AI-powered, real-time sports engagement and decision-support products that:
- Are embedded directly into sportsbook user journeys
- Operate across pre-match and in-play betting
- Are sold as enterprise B2B technology partnerships
- Require consultative, solution-led selling in regulated environments
Key Responsibilities
- Own end-to-end new business acquisition with licensed sportsbook operators
- Lead the full sales cycle: discovery → solution shaping → negotiation → contract → launch
- Build senior relationships with Heads of Sportsbook, Trading, Product, CRM, and Commercial teams
- Structure and negotiate sportsbook-aligned commercial models (licensing, revenue share, hybrid)
- Work closely with product and engineering teams to co-create operator-specific use cases
- Navigate multi-stakeholder, regulation-aware sales cycles
- Maintain accurate pipeline ownership and revenue forecasting
What Success Looks Like
- Signing new sportsbook operators
- Taking products live with paying customers
- Building a strong, qualified enterprise pipeline
Mandatory Requirements
- 12+ years of B2B sales experience in sports betting / iGaming
- Proven track record of new logo acquisition with sportsbook operators
- Experience selling sportsbook technology, data-led, or real-time products
- Strong understanding of sportsbook operations, trading environments, and regulated markets
- Comfortable owning complex, technical, multi-stakeholder sales processes
Nice to Have
- Existing relationships with Tier-1 or Tier-2 sportsbook operators
- Experience selling embedded (non-standalone) products
- Exposure to multiple regulated sports betting jurisdictions
- Background in AI, personalisation, or real-time engagement solutions
Territory
- Primary focus: Europe
- Secondary focus: Select Middle East opportunities
Who This Role Is Not For
- Account-management–only profiles
- Candidates without direct sportsbook sales experience
If you are experienced in selling complex sportsbook technology, comfortable building deals from zero, and want real commercial ownership, we’d like to hear from you.
Senior Sales Executive - Sports Betting in City of London employer: Aiko Inc
Contact Detail:
Aiko Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Executive - Sports Betting in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships with people in the sports betting world can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your expertise! When you’re chatting with potential employers, don’t just talk about your past roles. Share specific examples of how you’ve driven new business and closed deals in the sports betting sector. Make them see you as the solution they need.
✨Tip Number 3
Be proactive! If you spot a sportsbook operator that could benefit from our AI-powered products, reach out directly. A well-timed email or call can demonstrate your initiative and passion for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Senior Sales Executive - Sports Betting in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your B2B sales experience in sports betting and any relevant achievements. We want to see how you’ve driven new logo acquisition and navigated complex sales cycles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this Senior Sales Executive role. Share specific examples of your success in building relationships with sportsbook operators and closing deals.
Showcase Your Knowledge: We love candidates who know their stuff! In your application, demonstrate your understanding of sportsbook operations and the regulated markets. This will show us that you’re not just applying for any job, but that you’re genuinely interested in this one.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Aiko Inc
✨Know Your Product Inside Out
Before the interview, make sure you understand the AI-powered sports engagement products you'll be selling. Familiarise yourself with how they integrate into sportsbook user journeys and their benefits for operators. This knowledge will help you answer questions confidently and demonstrate your expertise.
✨Prepare for Complex Sales Scenarios
Given the nature of this role, be ready to discuss your experience with complex, multi-stakeholder sales processes. Prepare examples of how you've navigated these situations in the past, particularly in regulated environments. This will show that you can handle the intricacies of the sales cycle.
✨Build Relationships Before You Walk In
If possible, try to connect with people in the industry or at the company before your interview. Having insights or even a friendly face can give you an edge. Mentioning any existing relationships with sportsbook operators during your interview can also highlight your network and credibility.
✨Showcase Your Consultative Selling Skills
This role requires a consultative approach, so be prepared to discuss how you've shaped solutions for clients in the past. Think of specific examples where you identified a client's needs and tailored your pitch accordingly. This will demonstrate your ability to engage effectively with potential partners.
