At a Glance
- Tasks: Lead marketing strategies and campaigns to drive business growth and customer engagement.
- Company: Join Aiimi, a forward-thinking tech company transforming enterprise data into strategic assets.
- Benefits: Gain valuable experience in a dynamic environment with opportunities for professional development.
- Other info: This is a 12-month maternity cover role with potential for career advancement.
- Why this job: Make a real impact by shaping marketing strategies for innovative tech solutions.
- Qualifications: Experience in marketing strategy and a knack for analytical and creative thinking.
The predicted salary is between 54000 - 66000 £ per year.
Description
Aiimi is a British technology and services company on a mission to turn enterprise data from a source of chaos and risk into a trusted, strategic asset.
Through our Automated Data Governance platform and expert consultants, we help our customers get business value – from national security and critical infrastructure providers to leading global brands and government agencies.
We are looking for an experienced marketer to join our team on a fixed-term maternity cover contract for 12 months.
As Marketing Strategy Manager, you’ll be responsible for developing and executing integrated marketing strategies that support business growth, drive demand, and align with company-wide objectives.
This is a high-impact, cross-functional role that requires both analytical thinking and creative instinct.
You’ll be instrumental in shaping go-to-market approaches, owning campaign strategy, identifying growth opportunities, and helping the business position itself effectively across competitive, emerging, and regulated markets.
Requirements
- Develop and lead the annual and quarterly marketing strategy in line with company goals, sales targets, and market opportunities.
- Shape messaging and positioning strategies for Aiimi’s services and software.
- Define audience segmentation, buyer personas, and channel strategies to support customer acquisition and retention.
- Build and lead integrated go-to-market strategies for new offerings, campaigns, and vertical-specific propositions.
- Work with Product Marketing, Sales, and Services teams to define campaign objectives, messaging, and success metrics.
- Oversee the strategic planning and rollout of high-impact demand generation campaigns to target our Ideal Customer Profile.
- Set KPIs and success metrics for campaigns, ensuring performance is tracked, analysed, and optimised over time.
- Use data and insights to refine positioning, channel mix, and messaging based on audience engagement and pipeline contribution.
- Partner with Sales and Business Development to align on lead quality, nurture workflows, and conversion strategies.
- Collaborate with the wider marketing team (content, digital, design) to ensure execution aligns with strategic goals.
- Support leadership with market research, competitive intelligence, and strategic insights that inform growth priorities.
- Help ensure Sales and Services teams are equipped with the right messaging, tools, and collateral to engage target audiences effectively.
Marketing Strategy Manager – Maternity Cover (12 months) in Milton Keynes employer: Aiimi
Aiimi is an exceptional employer that fosters a collaborative and innovative work culture in Derby, where you will have the opportunity to engage directly with clients and tackle challenging data science projects. With a strong emphasis on employee growth, we provide comprehensive benefits such as 25 days of holiday, flexible working hours, and dedicated mental health support, ensuring a rewarding and balanced work experience.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Strategy Manager – Maternity Cover (12 months) in Milton Keynes
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing Strategy Manager – Maternity Cover (12 months) in Milton Keynes
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Aiimi from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Aiimi specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Aiimi
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Aiimi, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Aiimi you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Aiimi that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Aiimi, so think on your feet and don't hesitate to showcase your creativity!
