At a Glance
- Tasks: Lead impactful marketing programmes and digital initiatives across international teams.
- Company: Join AIG, a global leader in insurance solutions with a collaborative culture.
- Benefits: Comprehensive benefits package focusing on health, wellbeing, and professional development.
- Other info: Inclusive culture that values diversity and offers excellent career growth opportunities.
- Why this job: Make your mark in marketing while working closely with top leadership on global projects.
- Qualifications: Marketing qualification and experience in international marketing or project management required.
The predicted salary is between 56700 - 69300 £ per year.
Join us as a Marketing & Communications Programme Lead on an 18 month maternity FTCto drive impactful marketing programmes and digital initiatives that enhance global consistency, efficiency, and effectiveness.
Working closely with regional teams and leadership, you will play a crucial role in aligning marketing and communications strategies across International Commercial and Global Personal.
Make your mark in Marketing & Communications
The Marketing & Communications team contributes to shaping AIG's corporate reputation, global brand and valuation in the marketplace and supporting AIG's businesses to help strategically position them for continued growth and profitability.
Our multi-disciplinary global team acts as an in-house "agency" - deploying high-quality external and internal campaigns and events that inspire, inform and engage our colleagues, clients, partners and other stakeholders.
How you will make an impact
This is fantastic role within our International Marketing & Communications team, where you can really make your mark by working closely with our Chief Marketing & Communications Officer (CMCO) to lead on global marketing and communications projects.
Some of the key responsibilities include
- Lead international marketing programmes and projects to support the CMCO for AIG International Commercial and Global Personal.
- Drive digital, product and proposition marketing related international initiatives, ensuring the efficient creation and deployment of assets across markets.
- Define standard processes for channels and campaigns, including briefing, targeting and segmentation, tracking, and attribution/reporting, leveraging CRM and wider technology.
- Oversee deployment and project alignment across marketing and communications technology, developing standard templates for platforms and reporting.
- Manage international alignment and prioritisation of Marketing & Communications programmes alongside Chief Underwriting Officers (CUO), Distribution, and/or Line of Business (LOB) leaders, ensuring consistent positioning and messaging.
- Lead product-related and knowledge/expert-led content programmes, ensuring alignment with AIG's strategic goals.
- Working with business leaders and stakeholders to drive projects forward.
- Managing quarterly dashboard processes and attribution/ROI reporting to ensure consistency, effectiveness, and measurable impact.
- What you'll need to succeed
- Marketing and/or communications qualification.
- Proven experience in general marketing, marketing operations, and/or project/programme management, particularly in an international, complex organisation.
- Strong digital marketing expertise, including campaign management, CRM utilisation, and data-driven decision-making.
- Ability to develop and standardise marketing processes, ensuring efficiency and scalability.
- Experience working across multiple business lines, aligning marketing initiatives with strategic priorities.
- Collaborative mindset with strong stakeholder management skills, working effectively with both marketing and communications teams.
- Analytical approach to tracking, reporting, and optimising marketing efforts.
- Understanding of marketing principles, strategy, planning and delivering effectiveness.
- Ability to manage a complex workload and work autonomously to tight deadlines.
- Excellent stakeholder management and relationship building skills.
- A great team player who is confident, proactive and self-motivated.
- #LI-AIG
At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office.
This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.
Enjoy benefits that take care of what matters
At AIG, our people are our greatest asset.
We know how important it is to protect and invest in what's most important to you.
That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.
Reimagining insurance to make a bigger difference to the world
American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world's most far-reaching property casualty networks.
It is an exciting time to join us - across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers.
At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential.
We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.
Welcome to a culture of inclusion
We're committed to creating a culture that truly respects and celebrates each other's talents, backgrounds, cultures, opinions and goals.
We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs).
With global chapters, ERGs are a cornerstone for our culture of inclusion.
The talent of our people is one of AIG's greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.
AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.
AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities.
If you believe you need a reasonable accommodation, please send an email to
Functional Area
CM - Communications AIG Europe S. A. (U. K. Service Branch) & American International Group UK Ltd
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Marketing & Communications Program Lead, International - 18 Month FTC in London employer: aig
At Talbot, part of AIG, we pride ourselves on being an exceptional employer that values collaboration and professional growth. Our inclusive work culture fosters a supportive environment where employees can thrive, with comprehensive benefits that prioritise health, wellbeing, and career development. Located in the heart of the Lloyd's Insurance Market, we offer unique opportunities to engage with industry leaders while contributing to innovative insurance solutions that make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Communications Program Lead, International - 18 Month FTC in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing & Communications Program Lead, International - 18 Month FTC in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at aig from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at aig specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at aig
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at aig, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show aig you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure aig that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for aig, so think on your feet and don't hesitate to showcase your creativity!
