At a Glance
- Tasks: Lead impactful marketing campaigns and enhance brand presence through digital initiatives.
- Company: Join AIG, a leader in insurance and financial services, with a focus on collaboration.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Be part of a team that values collaboration and continuous improvement.
- Why this job: Shape marketing strategies that drive business success and engage diverse audiences.
- Qualifications: Experience in marketing, strong digital skills, and excellent communication abilities.
The predicted salary is between 54000 - 66000 £ per year.
Help turn AIG's expertise and business priorities into marketing campaigns that promote our brand, engage brokers and clients, and support profitable growth.
Join us as a Manager, Marketing Programmes - UK Franchise to drive impactful marketing communications and own digital channel initiatives that enhance brand consistency, efficiency, and effectiveness. Working closely with teams in AIG’s UK franchise (including London and regional UK markets, Global Specialty and Talbot), as well as International and global stakeholders, you’ll translate commercial priorities into integrated marketing programmes, bringing together insight, content, digital channels, campaigns, and data to reach the right audiences and create measurable impact.
Make your mark in Marketing & Communications
The Marketing & Communications team contributes to shaping AIG's corporate reputation, global brand and valuation in the marketplace and strategically positions and supports AIG businesses for continued growth. Our multi-disciplinary team deploys high-quality external and internal campaigns and events that inspire, inform and engage our colleagues, clients, brokers, partners and other stakeholders.
How you will make an impact
We’re looking for an experienced marketer to play a central role in shaping and delivering AIG’s UK Franchise marketing communications agenda. Reporting to the Head of Marketing & Communications for AIG UK, Global Specialty and Talbot, and supported by one direct report, the role will be responsible for elevating our brand presence by leading and developing integrated marketing campaigns, with a big focus on digital marketing. The role requires a results-oriented strategic thinker with significant experience delivering campaigns, exceptional communication skills, a keen eye for detail and a passion for client-led thinking. This is a role for someone who can combine strategic thinking with hands-on delivery, build strong relationships across a complex organisation, and continually find better ways to connect marketing activity with business outcomes.
- Lead integrated marketing programmes across paid, owned and partner channels, translating business priorities into compelling campaigns with clear objectives and measurable outcomes.
- Work with marketing, events and corporate communications teams to generate ideas and create distinctive content and thought leadership, connecting AIG’s expertise, propositions and perspectives on market issues with relevant audiences. Own deployment across website and social channels, from content planning and approvals to publishing and performance review.
- Drive commercial engagement with priority broker and client audiences, turning campaign and event engagement into meaningful business conversations.
- Develop audience and channel strategies, using CRM, campaign and engagement data to sharpen targeting, personalise content and improve effectiveness.
- Track and report performance against agreed objectives, using insight to optimise activity and demonstrate marketing’s contribution to business outcomes.
- Build strong partnerships with senior stakeholders, client and broker engagement teams, product specialists, subject matter experts and UK and international marketing and communications colleagues to align priorities and coordinate delivery.
- Champion marketing excellence through better campaign planning, digital journeys, processes, governance and ways of working, ensuring consistent messaging and brand standards across channels.
What you’ll need to succeed
- A qualification in marketing and/or communications.
- Significant marketing experience in a large or complex organisation, ideally in insurance, financial services or another B2B environment.
- Strong digital marketing expertise, including developing and delivering integrated campaigns across multiple channels, using CRM and applying data to inform decisions, track and report performance, and optimise activity.
- A commercial mindset, connecting marketing activity with business priorities, audience needs and measurable outcomes.
- Excellent written and verbal communication, stakeholder management and relationship building skills, with the confidence to work with senior leaders and subject matter experts.
- Strong project leadership skills, moving comfortably between strategy and delivery while managing a complex workload autonomously to tight deadlines.
- Curiosity and a commitment to continuous improvement, exploring new channels, technology and better ways to engage audiences.
- A collaborative team player with confidence, initiative and strong personal motivation.
Why this role?
You’ll be joining AIG at an exciting time helping deliver on ambitions growth plans, with the opportunity to influence how we connect business strategy, market insight, content, data and distribution. You won’t simply be delivering campaigns - you’ll help shape how marketing creates value for the AIG’s UK Franchise businesses.
Manager, Marketing Programmes - UK Franchise in London employer: Aig Inc
At Talbot, part of AIG, we pride ourselves on being an exceptional employer that values collaboration and innovation in the heart of London. Our commitment to employee growth is reflected in our comprehensive Total Rewards Program, which prioritises health, wellbeing, and professional development, ensuring that our team members thrive both personally and professionally. Join us to be part of a diverse and inclusive culture that celebrates individual talents while working together to deliver industry-leading insurance solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Marketing Programmes - UK Franchise in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aig Inc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aig Inc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aig Inc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aig Inc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Marketing Programmes - UK Franchise in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aig Inc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aig Inc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aig Inc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aig Inc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aig Inc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aig Inc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
