AIForce Sales Labs Limited is the company behind AIForce, an AI-powered CRM and ERP platform that helps businesses streamline sales, operations and decision-making. As we expand our presence in the UK, we’re looking for a Regional Sales Manager to lead our growth in the West Midlands, the heart of Britain’s automotive industry.
The Role
You’ll own the West Midlands territory end to end: building relationships with OEMs, Tier 1 and Tier 2 suppliers, dealer groups and automotive service businesses, and turning them into long-term AIForce customers. This is a hands-on role for someone who knows the regional automotive landscape and can speak credibly about how CRM and ERP systems solve real operational problems.
What You’ll Do
- Develop and execute a regional sales strategy to hit and exceed revenue targets
- Identify, prospect and close new business across the automotive value chain
- Manage the full sales cycle, from discovery and AIForce demos to negotiation and contract signing
- Grow and retain a portfolio of key accounts, uncovering upsell and cross-sell opportunities
- Work closely with pre-sales, implementation and partner teams to deliver successful projects
- Maintain an accurate pipeline and forecast
- Represent AIForce at industry events, trade shows and networking forums across the region
What We’re Looking For
- 5+ years of B2B software sales experience, with a proven track record selling CRM and/or ERP solutions
- An established network and portfolio within the automotive sector (OEMs, suppliers, dealer groups or aftermarket)
- Strong understanding of automotive business processes, such as supply chain, production planning, dealer management and after-sales
- Consistent record of meeting or exceeding quota on complex, multi-stakeholder deals
- Excellent presentation, negotiation and relationship-building skills
- Based in, or within commuting distance of, the West Midlands; full UK driving licence
- Right to work in the UK
Nice to Have
- Experience selling AI-driven or SaaS business applications
- Familiarity with platforms such as Microsoft Dynamics 365, SAP, Salesforce or Oracle
- Knowledge of EV, battery or advanced manufacturing segments
What We Offer
- Base salary of £60,000 - £75,000 (depending on experience)
- Uncapped commission with accelerators above target, OTE £100,000 - £125,000
- £6,000 annual car allowance
- Hybrid working: a mix of home, customer sites
- The chance to shape and grow a new territory with real autonomy
- Work with cutting-edge AI technology in a growing company
Applications close on 04.11.2026
AIForce Sales Labs Limited is an equal opportunity employer. We welcome applicants from all backgrounds.
