At a Glance
- Tasks: Lead marketing operations, optimise processes, and analyse data for impactful campaigns.
- Company: Join a Great Place to Work-Certified company transforming the accounting and finance profession.
- Benefits: Enjoy flexible work options, healthcare, pension plans, and a focus on your wellbeing.
- Why this job: Be part of a diverse team that values inclusion and fosters continuous learning.
- Qualifications: Requires a Bachelor’s degree and 7+ years in marketing operations with team management experience.
- Other info: Hybrid work schedule available; commitment to equal employment opportunity.
The predicted salary is between 48000 - 84000 £ per year.
About the Role: You will oversee data within the Association’s marketing operations infrastructure, optimising processes, analysing data, and ensuring efficient campaign execution. You will work with marketing teams to improve activities and deliver impactful results by using data-driven insights and aligning with our goals.
Responsibilities include working with IT and Digital Product management to improve the marketing tech stack, CRM and lead management, data compliance, Goal tracking, and driving collaboration to improve marketing performance across email channels. You will report to the Vice President of Marketing Operations.
You Will:
- Collaborate with Experience teams to develop marketing campaigns that achieve our marketing strategy and proper tracking of campaign performance metrics.
- Ensure adherence to data privacy regulations (GDPR, CCPA) and maintain data quality standards across the marketing organisation.
- Lead a team of 3 marketing operations specialists, providing guidance on best practices and technical expertise.
- Work with IT and Digital Product Management to oversee the marketing technology stack, including CRM, marketing automation platforms, data analytics tools, and other relevant software, ensuring integration and functionality.
- Analyse marketing data to identify trends, measure campaign performance, and produce relevant insights to inform strategic decisions.
- Implement improvements to marketing operations workflows, including lead management, campaign execution, and data collection processes to enhance efficiency.
- QA of all automated journeys to ensure their accuracy is maintained over time.
- Develop and ensure maintenance of high-quality documentation.
- Establish goals for marketing activities and monitor progress to identify areas for improvement.
- Use a hybrid work schedule.
You Have:
- Bachelor’s degree in Marketing, Communications, Business or related field.
- 7+ years of experience with go-to-market operations strategy and business analytics.
- 5+ years of experience managing marketing vendors or team management.
- Hands-on experience with email automation platforms (Salesforce, Hubspot, Blaze).
How We Support You: We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from. We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle. We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
About Us: At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.
We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Senior Manager - Salesforce Marketing Operations (London) employer: AICPA
Contact Detail:
AICPA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager - Salesforce Marketing Operations (London)
✨Tip Number 1
Familiarise yourself with the latest trends in marketing technology, especially Salesforce and other email automation platforms. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in a rapidly evolving field.
✨Tip Number 2
Network with professionals in the marketing operations space, particularly those who have experience with data compliance regulations like GDPR and CCPA. Engaging in conversations can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've improved marketing workflows or campaign performance in your previous roles. Being able to articulate your impact with data-driven results will set you apart from other candidates.
✨Tip Number 4
Showcase your leadership skills by highlighting any experience you have in managing teams or mentoring others. The role requires leading a team of marketing operations specialists, so demonstrating your ability to guide and inspire others is crucial.
We think you need these skills to ace Senior Manager - Salesforce Marketing Operations (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing operations, data analysis, and team management. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the role and how your background aligns with the responsibilities outlined. Mention specific experiences that showcase your ability to lead teams and optimise marketing processes.
Showcase Data-Driven Achievements: When detailing your past roles, focus on quantifiable achievements related to campaign performance and data analysis. Use metrics to illustrate how your contributions led to improved marketing outcomes.
Highlight Compliance Knowledge: Since the role involves adherence to data privacy regulations, mention any experience you have with GDPR or CCPA compliance. This will show that you understand the importance of data quality and privacy in marketing operations.
How to prepare for a job interview at AICPA
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Senior Manager in Salesforce Marketing Operations. Familiarise yourself with data compliance regulations like GDPR and CCPA, as well as the marketing tech stack mentioned in the job description.
✨Showcase Your Leadership Skills
Since you'll be leading a team of marketing operations specialists, prepare examples of how you've successfully managed teams in the past. Highlight your ability to provide guidance and implement best practices.
✨Prepare Data-Driven Insights
Be ready to discuss how you've used data analytics to inform strategic decisions in previous roles. Bring specific examples of trends you've identified and how they impacted campaign performance.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing strategy and how they measure success. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.