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- Tasks: Lead annual and quarterly planning, create communication calendars, and monitor performance.
- Company: Join a Great Place to Work-Certified company transforming the accounting and finance profession.
- Benefits: Enjoy flexible work options, healthcare, pension plans, and a focus on your wellbeing.
- Why this job: Be part of a diverse team that values inclusion and fosters continuous learning.
- Qualifications: Bachelor's degree in business or marketing with 3+ years in marketing or content planning.
- Other info: Hybrid work schedule available; we support your growth and development.
The predicted salary is between 28800 - 48000 £ per year.
About the Role:
You will facilitate annual planning and quarterly PI planning and creating integrated communication calendars including content and media plans. You will also monitor and report performance against plans and coordinate plan reviews. You will report to the Director – Planning & Performance.
You Will:
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Create specific views of the integrated experience communications calendar including audience and proposition, all channels, content and themes
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Organize and facilitate annual planning and quarterly PI planning processes that ensure clarity, consistency, and compliance
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Confirm plan supports our enterprise priorities and member needs
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Ensure plans take into consider team capacity, job sizing, seasonal cycles and other factors to create viable plans that delivery on quarterly/annual goals.
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Monitor and report performance against plans.
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Prepare campaign level reports across all channels
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Provide monthly reporting in a visually impactful way.
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Work with the Marketing Operations team to develop a channel and media plan on an annual basis. Responsible along with Marketing Operations for ensuring ad campaigns have maximum impact. Report performance against quarterly plans.
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Help to educate across our teams about the power of planning and how it can measurably improve performance
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Use a hybrid work schedule
You Have:
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Bachelor\’s degree in business, Marketing or related field
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3+ years\’ experience in marketing or content planning, or other relevant experience
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Experience communicating insights from data in dashboards and reports
How We Support You:
We provide flexibility to help you achieve a good work-life balance. You\’ll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program. We care about our employees\’ welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.
We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued developlement
About Us:
At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world\’s most accomplished accountants to stay relevant, meet today\’s demands, and prepare for tomorrow\’s challenges through quality education, resources, and training.
Learn more about The Association on LinkedIn and our Career Site.
#LI-Hybrid #GreatPlacetoWork
We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Additional Information
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Marketing Manager - Integrated Planning employer: AICPA
Contact Detail:
AICPA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Integrated Planning
✨Tip Number 1
Familiarise yourself with integrated communication strategies. Understanding how to create and manage communication calendars will give you an edge in discussions during the interview process.
✨Tip Number 2
Brush up on your data analysis skills. Being able to communicate insights from data effectively is crucial for this role, so be prepared to discuss how you've used data to inform marketing decisions in the past.
✨Tip Number 3
Network with current or former employees in similar roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach when applying.
✨Tip Number 4
Prepare examples of successful campaigns you've managed. Be ready to discuss specific instances where your planning and execution led to measurable improvements in performance, as this will demonstrate your capability for the role.
We think you need these skills to ace Marketing Manager - Integrated Planning
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and content planning. Emphasise your ability to create integrated communication calendars and your experience with data reporting.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the role of Marketing Manager - Integrated Planning. Mention specific examples of how you've successfully facilitated planning processes in the past.
Showcase Data Skills: Since the role requires communicating insights from data, include examples of how you've used dashboards and reports to drive marketing decisions. This will demonstrate your analytical skills.
Highlight Team Collaboration: The job involves working with various teams, so mention any experience you have in cross-functional collaboration. Highlight how you've educated teams on planning processes and improved performance.
How to prepare for a job interview at AICPA
✨Understand the Role
Make sure you have a clear understanding of the Marketing Manager position and its responsibilities. Familiarise yourself with integrated planning, communication calendars, and performance monitoring, as these are key aspects of the role.
✨Showcase Your Experience
Prepare to discuss your previous experience in marketing or content planning. Highlight specific examples where you've successfully created and executed plans, and how those plans aligned with business goals.
✨Data-Driven Insights
Be ready to talk about how you've used data to inform your marketing strategies. Discuss any dashboards or reports you've created and how they impacted decision-making and performance.
✨Emphasise Collaboration
Since the role involves working with various teams, demonstrate your ability to collaborate effectively. Share examples of how you've worked cross-functionally to achieve common goals and educate others on the importance of planning.
