Voice of Customer & Insight Specialist in Belfast
Voice of Customer & Insight Specialist

Voice of Customer & Insight Specialist in Belfast

Belfast Full-Time 40000 - 50000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Transform customer feedback into actionable insights that drive real improvements.
  • Company: Join AIB, a leading bank in Europe with a collaborative culture.
  • Benefits: Enjoy flexible hybrid working, healthcare, and a market-leading pension scheme.
  • Why this job: Make a meaningful impact by shaping customer experiences through data-driven insights.
  • Qualifications: Experience in VoC reporting and strong analytical skills are essential.
  • Other info: Be part of a diverse team committed to customer-centric solutions.

The predicted salary is between 40000 - 50000 £ per year.

At AIB, our values guide how we work and how we support each other. We are looking for someone who puts Customer First, takes initiative and Owns the Outcome, and is always looking for ways to Eliminate Complexity. You will treat colleagues and customers with fairness and Show Respect, and you will thrive in a culture built on collaboration where we Be One Team to deliver meaningful impact.

Would you like to work in a collaborative insight-led environment where customer feedback directly shapes improvement? Turn Voice of Customer data into clear, actionable insight that helps teams improve customer outcomes? Use your analytical skills to go beyond the score and explain the "so what" behind customer feedback?

The Role: AIB UK is a subsidiary of AIB Group, Ireland's largest bank and a leading bank in Europe. The UK business provides full-service retail and business banking in Northern Ireland, alongside Corporate Banking in Great Britain. This is a great opportunity to join the Customer Experience & Insights team, whose purpose is to strengthen AIB's understanding of customer experience and advocacy, ensuring we consistently deliver good outcomes for customers and place the customer at the centre of decision making.

Role Purpose: We are looking for a Voice of Customer (VoC) Insights Specialist with genuine hands-on experience in VoC and NPS reporting and insight generation. This role is focused on insight, interpretation and storytelling. You will play a key role in:

  • Producing clear, high-quality VoC and NPS insight reporting
  • Reviewing and refining customer journeys to ensure feedback is meaningful and actionable
  • Bringing together insight from multiple sources (VoC, complaints, research and secondary insight)
  • Supporting stakeholders to close the loop and prioritise the right actions

Your work will help teams understand what customers are telling us, why it matters, and where to focus, ensuring insight leads to real improvement in customer experience.

Key Accountabilities:

  • VoC reporting & insight storytelling (NPS and beyond): Produce regular VoC reporting (e.g., monthly/quarterly packs) covering transactional NPS, drivers, verbatims themes, and journey performance, with clear highlights, trends and implications. Translate data into decision-ready insight: "what happened, why it happened, so what, and what to do next." Build clear, consistent reporting views (tables/charts/dashboards) and maintain definitions and comparability over time.
  • Journey review & refinement (improving what we measure): Review and refine journey definitions, triggers and tagging to ensure VoC measurement reflects the true end-to-end experience and produces reliable insight. Partner with journey owners to identify moments-that-matter, pain points, and improvement opportunities surfaced by VoC.
  • Multi-source triangulation (strong interpretation, not just outputs): Triangulate insights across primary research, tracking, ad-hoc studies, complaints, and VoC signals to produce a single, coherent story. Use secondary research (industry benchmarks, competitor and published insight where available) to add context.
  • Close-the-loop support & stakeholder enablement (insights ? action): Work with stakeholders to support close-the-loop practices (especially detractor/service recovery follow-up) and identify recurring root causes and systemic fixes. Help improve consistency of follow-up documentation/learning capture (e.g., ensuring outcomes are recorded and usable for insight). Provide practical guidance/training content on using VoC outputs appropriately.
  • Medallia (or similar) platform insight capability: Use Medallia VoC (or similar) to pull insight outputs, segment results, interrogate verbatims/themes, and support reporting packs and stakeholder questions. Apply good judgement to text analytics outputs (e.g., recognising that keyword/theme extraction is not the same as sentiment, and avoiding incorrect assumptions).

What you will bring:

  • Hands-on VoC insights experience: producing reporting and interpretation from customer feedback programmes, including drivers and verbatim analysis.
  • Experience using Medallia or a similar VoC platform (e.g., Qualtrics) able to navigate outputs and pull insight.
  • Strong analytical thinking: can connect dots across sources and explain the "so what" in plain English.
  • Familiarity with research basics (sample sizes, bias, what you can/can't conclude) and ethical handling of customer feedback.
  • Experience contributing to a mature VoC model: clear objectives, governance, and cross-functional actionability.
  • Confident stakeholder communication: able to present insight, answer questions, and shape action plans without over-claiming.

Nice to have:

  • Experience designing or improving closed-loop processes (inner loop follow-up outer loop systemic fixes).
  • Experience integrating VoC outputs into journey mapping or journey governance practices.
  • Experience working with complaints and service feedback as an insight source.

A Reminder of What We Offer: We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements. Some of our benefits include; Market leading Pension Scheme, Healthcare Scheme, Variable Pay, Employee Assistance Programme, Family leave options, Two volunteer days per year.

Key Capabilities:

  • Customer First - Building strong customer relationships and delivering customer centric solutions.
  • Ensures Accountability - Holding self and others accountable to meet commitments.
  • Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
  • Research - Demonstrates ability to discover, develop and apply compelling customer insights to generate recommendations for customer centric solutions.
  • Communication - Communicates with clarity and precision in both written and verbal contexts. Presenting complex information in a concise format that is audience appropriate.

If you require any support with the Recruitment process, please contact the recruiter Megan Gordon on AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. This role is part of the Fitness & Probity Regime and Individual Accountability Framework, which set out the specific requirements applicable.

Application deadline: 24th April 2026. To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process click the Apply button below to Login/Register.

Voice of Customer & Insight Specialist in Belfast employer: AIB (NI)

At AIB, we pride ourselves on fostering a collaborative and inclusive work culture that prioritises customer-centric solutions and employee growth. Our hybrid working model offers flexibility, while our commitment to professional development ensures that you can thrive in your role as a Voice of Customer & Insight Specialist. With a market-leading pension scheme, healthcare benefits, and opportunities for community engagement through volunteer days, AIB is dedicated to supporting our employees both personally and professionally.
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Contact Detail:

AIB (NI) Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Voice of Customer & Insight Specialist in Belfast

✨Tip Number 1

Get to know the company culture before your interview. AIB values collaboration and customer focus, so think about how you can demonstrate these traits in your conversations. Research their recent projects or initiatives to show you're genuinely interested.

✨Tip Number 2

Prepare some insightful questions to ask during your interview. This shows that you’re not just there to answer questions but are also keen to understand how you can contribute to the team and improve customer outcomes.

✨Tip Number 3

Practice your storytelling skills! When discussing your past experiences, frame them in a way that highlights your analytical skills and how you've turned customer feedback into actionable insights. Make it relatable and impactful.

✨Tip Number 4

Don’t forget to follow up after your interview! A simple thank-you email reiterating your enthusiasm for the role and how you align with AIB’s values can leave a lasting impression. And remember, apply through our website for the best chance!

We think you need these skills to ace Voice of Customer & Insight Specialist in Belfast

Voice of Customer (VoC) Reporting
Net Promoter Score (NPS) Analysis
Insight Generation
Data Interpretation
Customer Journey Mapping
Stakeholder Communication
Analytical Thinking
Multi-source Triangulation
Medallia or Similar VoC Platform Experience
Verbatim Analysis
Closed-loop Process Design
Research Methodology
Actionable Insight Development
Collaboration Skills

Some tips for your application 🫡

Show Your Customer-Centric Side: Make sure to highlight your experience with customer feedback and how you've used it to drive improvements. We want to see that you truly put the customer first in your previous roles!

Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to explain your insights and experiences, just like you would when presenting to stakeholders. Remember, clarity is key!

Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the Voice of Customer role. We love seeing genuine interest!

Apply Through Our Website: Make sure to apply through our careers page. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to navigate!

How to prepare for a job interview at AIB (NI)

✨Know Your Customer Insights

Before the interview, dive deep into understanding customer feedback and insights. Familiarise yourself with VoC and NPS reporting, and be ready to discuss how you can turn data into actionable insights. This will show that you truly put the customer first.

✨Showcase Your Analytical Skills

Prepare examples of how you've used analytical thinking to connect different data sources and explain the 'so what' behind customer feedback. Be ready to discuss specific instances where your insights led to real improvements in customer experience.

✨Collaborate and Communicate

Since AIB values collaboration, think of examples where you've worked as part of a team to achieve shared objectives. Practice articulating these experiences clearly, demonstrating your ability to communicate complex information in a concise manner.

✨Be Ready for Scenario Questions

Expect questions about how you would handle specific situations related to customer feedback and stakeholder engagement. Prepare to discuss how you would support close-the-loop practices and identify root causes of issues, showcasing your proactive approach to eliminating complexity.

Voice of Customer & Insight Specialist in Belfast
AIB (NI)
Location: Belfast

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